UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
FORM 10-Q
(Mark One)
ý
QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the quarterly period ended March 29, 2014
OR
¨
TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the transition period from                     to                    
Commission file number 1-35491
 
Kraft Foods Group, Inc.
(Exact name of registrant as specified in its charter)
Virginia
36-3083135
(State or other jurisdiction of
incorporation or organization)
(I.R.S. Employer
Identification No.)
 
 
Three Lakes Drive
Northfield, Illinois
60093-2753
(Address of principal executive offices)
(Zip Code)
Registrant’s telephone number, including area code: (847) 646-2000
Not Applicable
(Former name, former address and former fiscal year, if changed since last report)
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.    Yes   ý     No   ¨
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§ 232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).    Yes   ý     No   ¨
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act. (Check one):
Large accelerated filer ý     Accelerated filer ¨      Non-accelerated filer ¨      Smaller reporting company ¨
(Do not check if smaller reporting company)
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange
Act).    Yes  
¨      No   ý
At April 26, 2014, there were 595,302,265 shares of the registrant’s common stock outstanding.
 
 
 
 
 



Kraft Foods Group, Inc
Table of Contents

 
 
Page No.
PART I –
 
 
 
 
Item 1.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Item 2.
 
 
 
Item 3.
 
 
 
Item 4.
 
 
 
PART II –
 
 
 
 
Item 1.
 
 
 
Item 1A.
 
 
 
Item 2.
 
 
 
Item 6.
 
 
In this report, “Kraft Foods Group,” “we,” “us,” and “our” refers to Kraft Foods Group, Inc.

i


PART I - FINANCIAL INFORMATION
Item 1. Financial Statements.
Kraft Foods Group, Inc.
Condensed Consolidated Statements of Earnings
(in millions of U.S. dollars, except per share data)
(Unaudited)

 
For the Three Months Ended
 
March 29,
2014
 
March 30,
2013
Net revenues
$
4,362

 
$
4,513

Cost of sales
2,802

 
3,043

Gross profit
1,560

 
1,470

Selling, general and administrative expenses
658

 
599

Asset impairment and exit costs
(2
)
 
62

Operating income
904

 
809

Interest and other expense, net
116

 
123

Earnings before income taxes
788

 
686

Provision for income taxes
275

 
230

Net earnings
$
513

 
$
456

Per share data:
 
 
 
Basic earnings per share
$
0.86

 
$
0.77

Diluted earnings per share
$
0.85

 
$
0.76

Dividends declared
$
0.53

 
$
0.50

See accompanying notes to the condensed consolidated financial statements.

1


Kraft Foods Group, Inc.
Condensed Consolidated Statements of Comprehensive Earnings
(in millions of U.S. dollars)
(Unaudited)

 
For the Three Months Ended
 
March 29,
2014
 
March 30,
2013
Net earnings
$
513

 
$
456

Other comprehensive earnings / (losses):
 
 
 
Currency translation adjustment
(38
)
 
(18
)
Postemployment benefits:
 
 
 
Amortization of prior service credits
(6
)
 
(5
)
Tax benefit
2

 
2

Derivatives accounted for as hedges:
 
 
 
Net derivative gains / (losses)
53

 
(4
)
Amounts reclassified from accumulated other comprehensive earnings
(16
)
 
10

Tax expense
(14
)
 
(2
)
Total other comprehensive losses
(19
)
 
(17
)
Comprehensive earnings
$
494

 
$
439

See accompanying notes to the condensed consolidated financial statements.


2


Kraft Foods Group, Inc.
Condensed Consolidated Balance Sheets
(in millions of U.S. dollars)
(Unaudited)
 
 
March 29,
2014
 
December 28,
2013
ASSETS
 
 
 
Cash and cash equivalents
$
1,482

 
$
1,686

Receivables (net of allowances of $26 in 2014 and 2013)
1,204

 
1,048

Inventories, net
1,909

 
1,616

Deferred income taxes
361

 
360

Other current assets
201

 
198

Total current assets
5,157

 
4,908

Property, plant and equipment, net
4,106

 
4,115

Goodwill
11,464

 
11,505

Intangible assets, net
2,235

 
2,229

Other assets
399

 
391

TOTAL ASSETS
$
23,361

 
$
23,148

LIABILITIES
 
 
 
Accounts payable
$
1,598

 
$
1,548

Accrued marketing
575

 
685

Accrued employment costs
87

 
184

Dividends payable
313

 
313

Accrued postretirement health care costs
196

 
197

Other current liabilities
765

 
483

Total current liabilities
3,534

 
3,410

Long-term debt
9,998

 
9,976

Deferred income taxes
644

 
662

Accrued pension costs
410

 
405

Accrued postretirement health care costs
3,070

 
3,080

Other liabilities
398

 
428

TOTAL LIABILITIES
18,054

 
17,961

Commitments and Contingencies (Note 10)

 

EQUITY
 
 
 
Common stock, no par value (5,000,000,000 shares authorized; 598,652,090 shares issued at March 29, 2014 and 596,843,449 at December 28, 2013)

 

Additional paid-in capital
4,516

 
4,434

Retained earnings
1,481

 
1,281

Accumulated other comprehensive losses
(518
)
 
(499
)
Treasury stock, at cost
(172
)
 
(29
)
TOTAL EQUITY
5,307

 
5,187

TOTAL LIABILITIES AND EQUITY
$
23,361

 
$
23,148

See accompanying notes to the condensed consolidated financial statements.

3


Kraft Foods Group, Inc.
Condensed Consolidated Statements of Equity
(in millions of U.S. dollars)
(Unaudited)
 
 
Kraft Foods Group Shareholders’ Equity
 
Common
Stock
 
Additional
Paid-in
Capital
 
Retained
Earnings
/ (Deficit)
 
Accumulated
Other
Comprehensive
Earnings / (Losses)
 
Treasury
Stock
 
Total
Equity
Balance at December 30, 2012
$

 
$
4,240

 
$
(206
)
 
$
(460
)
 
$
(2
)
 
$
3,572

Comprehensive earnings / (losses):
 
 
 
 
 
 
 
 
 
 
 
Net earnings

 

 
2,715

 

 

 
2,715

Other comprehensive losses, net of income taxes

 

 

 
(39
)
 

 
(39
)
Exercise of stock options, issuance of other stock awards, and other

 
194

 

 

 
(27
)
 
167

Dividends declared ($2.05 per share)

 

 
(1,228
)
 

 

 
(1,228
)
Balance at December 28, 2013
$

 
$
4,434

 
$
1,281

 
$
(499
)
 
$
(29
)
 
$
5,187

Comprehensive earnings / (losses):
 
 
 
 
 
 
 
 
 
 
 
Net earnings

 

 
513

 

 

 
513

Other comprehensive losses, net of income taxes

 

 

 
(19
)
 

 
(19
)
Exercise of stock options, issuance of other stock awards, and other

 
82

 

 

 
(19
)
 
63

Common shares repurchased

 

 

 

 
(124
)
 
(124
)
Dividends declared ($0.53 per share)

 

 
(313
)
 

 

 
(313
)
Balance at March 29, 2014
$

 
$
4,516

 
$
1,481

 
$
(518
)
 
$
(172
)
 
$
5,307

See accompanying notes to the condensed consolidated financial statements.


4


Kraft Foods Group, Inc.
Condensed Consolidated Statements of Cash Flows
(in millions of U.S. dollars)
(Unaudited)
 
 
For the Three Months Ended
 
March 29,
2014
 
March 30,
2013
CASH PROVIDED BY / (USED IN) OPERATING ACTIVITIES
 
 
 
Net earnings
$
513

 
$
456

Adjustments to reconcile net earnings to operating cash flows:
 
 
 
Depreciation and amortization
96

 
102

Stock-based compensation expense
29

 
15

Deferred income tax provision
(14
)
 
33

Asset impairments

 
33

Market-based impacts to postemployment benefit plans
(49
)
 

Other non-cash expense, net
5

 
25

Change in assets and liabilities:

 

Receivables, net
(149
)
 
(165
)
Inventories, net
(243
)
 
(26
)
Accounts payable
37

 
(52
)
Other current assets
(24
)
 
(7
)
Other current liabilities
66

 
(140
)
Change in pension and postretirement assets and liabilities, net
(16
)
 
(42
)
Net cash provided by operating activities
251

 
232

CASH (USED IN) / PROVIDED BY INVESTING ACTIVITIES
 
 
 
Capital expenditures
(76
)
 
(85
)
Proceeds from sale of property, plant and equipment

 
101

Net cash (used in) / provided by investing activities
(76
)
 
16

CASH (USED IN) / PROVIDED BY FINANCING ACTIVITIES

 

Dividends paid
(313
)
 
(296
)
Repurchase of common shares
(113
)
 

Proceeds from stock option exercises
40

 
33

Other financing activities
10

 
(55
)
Net cash used in financing activities
(376
)
 
(318
)
Effect of exchange rate changes on cash and cash equivalents
(3
)
 
(4
)
Cash and cash equivalents:
 
 
 
Decrease
(204
)
 
(74
)
Balance at beginning of period
1,686

 
1,255

Balance at end of period
$
1,482

 
$
1,181

See accompanying notes to the condensed consolidated financial statements.

5


Kraft Foods Group, Inc.
Notes to Condensed Consolidated Financial Statements
(Unaudited)
Note 1.   Background and Basis of Presentation
Our interim condensed consolidated financial statements are unaudited. Certain information and footnote disclosures normally included in financial statements prepared in accordance with accounting principles generally accepted in the United States of America (“U.S. GAAP”) have been omitted. It is management’s opinion that these financial statements include all normal and recurring adjustments necessary for a fair statement of our financial position and operating results.
The condensed consolidated balance sheet data as of December 28, 2013 was derived from audited financial statements, but does not include all disclosures required by U.S. GAAP. You should read these statements in conjunction with our audited consolidated financial statements and related notes in our Annual Report on Form 10-K for the year ended December 28, 2013.
New Accounting Pronouncements:
In April 2014, the Financial Accounting Standards Board issued an accounting standard update that modifies the criteria for reporting the disposal of a component of an entity as discontinued operations. In addition, the standard requires additional disclosures about discontinued operations. The update will be effective for all disposals of components of an entity that occur within annual periods beginning after December 15, 2014, and interim periods within those years. We do not expect the adoption of this guidance to have a material impact on our financial statements.
Subsequent Events:
We evaluate subsequent events and reflect accounting and disclosure requirements related to material subsequent events in our financial statements and related notes. We did not identify any material subsequent events impacting our financial statements in this report.
Note 2.   Inventories
Inventories at March 29, 2014 and December 28, 2013 were:
 
March 29,
2014
 
December 28,
2013
 
(in millions)
Raw materials
$
484

 
$
453

Work in process
322

 
294

Finished product
1,103

 
869

Inventories, net
$
1,909

 
$
1,616

Note 3.   Property, Plant and Equipment
Property, plant and equipment at March 29, 2014 and December 28, 2013 were:
 
March 29,
2014
 
December 28,
2013
 
(in millions)
Land
$
72

 
$
72

Buildings and improvements
1,807

 
1,806

Machinery and equipment
5,574

 
5,584

Construction in progress
414

 
360

 
7,867

 
7,822

Accumulated depreciation
(3,761
)
 
(3,707
)
Property, plant and equipment, net
$
4,106

 
$
4,115


6


Note 4.   Goodwill and Intangible Assets
Goodwill by reportable segment at March 29, 2014 and December 28, 2013 was:
 
March 29,
2014
 
December 28,
2013
 
(in millions)
Cheese
$
3,000

 
$
3,000

Refrigerated Meals
985

 
985

Beverages
1,290

 
1,290

Meals & Desserts
1,572

 
1,572

Enhancers & Snack Nuts
2,644

 
2,644

Canada
1,104

 
1,141

Other Businesses
869

 
873

Goodwill
$
11,464

 
$
11,505

Intangible assets at March 29, 2014 and December 28, 2013 were:
 
March 29,
2014
 
December 28,
2013
 
(in millions)
Non-amortizing intangible assets
$
2,228

 
$
2,228

Amortizing intangible assets
7

 
1

 
2,235

 
2,229

Accumulated amortization

 

Intangible assets, net
$
2,235

 
$
2,229

Non-amortizing intangible assets consist primarily of indefinite-lived trademarks. Amortizing intangible assets consist primarily of process technology agreements. At March 29, 2014, the weighted average life of our amortizing intangible assets was 5.8 years . Amortization expense was insignificant for the three months ended March 29, 2014. We currently estimate annual amortization expense to be insignificant for each of the next five years.
During our 2013 intangible asset impairment review, we noted that a $261 million trademark within our Enhancers business had an excess fair value over its carrying value of 12% . As of March 29, 2014, we reviewed this trademark for a triggering event and noted that the results and our expectations supporting this trademark are consistent with our 2013 analysis. While this trademark passed the first step of the impairment test, if the trademark's forecasted operating income were to decline significantly, the estimated fair value of the trademark could be adversely affected, leading to a potential impairment of a portion of the trademark in the future. 
Note 5.   Cost Savings Initiatives

Cost savings initiatives are related to reorganization activities including severance, asset disposals, and other activities that do not qualify for special accounting treatment as exit or disposal activities. Included within cost savings initiatives are activities related to the previously disclosed multi-year $625 million restructuring program (the "Restructuring Program").

Restructuring Program:
Our Restructuring Program consists of approximately $270 million of restructuring costs, approximately $285 million of implementation costs, and approximately $70 million of transition costs related to our spin-off from Mondelēz International, Inc. on October 1, 2012 (the "Spin-Off"). We expect approximately one-half of the total Restructuring Program costs will be cash expenditures. Restructuring costs reflect primarily severance, asset disposals, a voluntary early retirement program, and other manufacturing-related costs. Implementation costs are directly attributable to the Restructuring Program; however, they do not qualify for special accounting treatment as exit or disposal activities. These costs primarily relate to reorganization costs associated with our sales function, the information systems infrastructure, and accelerated depreciation on assets. The Spin-Off transition costs have not

7


been allocated to the segments because they consist mostly of professional service fees within the finance, legal, and information systems functions.
As of March 29, 2014, we have incurred Restructuring Program costs of $589 million since the inception of the Restructuring Program. We have spent $272 million in cash. We spent cash of $11 million in the three months ended March 29, 2014 and $40 million in the three months ended March 30, 2013 related to our Restructuring Program. We did not incur any non-cash costs in the three months ended March 29, 2014. However, we reduced our restructuring costs liability by $2 million in the three months ended March 29, 2014. We incurred non-cash costs of $71 million in the three months ended March 30, 2013. We expect to complete the Restructuring Program by the end of 2014.
We recorded expenses related to our cost savings initiatives in the consolidated financial statements as follows:
 
For the Three Months Ended
 
March 29,
2014
 
March 30,
2013
 
(in millions)
Restructuring costs - Asset impairment and exit costs
$
(2
)
 
$
62

Implementation costs - Cost of sales
4

 
24

Implementation costs - Selling, general and administrative expenses

 
20

Spin-Off transition costs - Selling, general and administrative expenses
2

 
13

Other cost savings initiatives costs - Cost of sales
3

 

Other cost savings initiatives costs - Selling, general and administrative expenses
7

 

 
$
14

 
$
119

Restructuring Program Costs by Segment:
During the three months ended March 29, 2014 and March 30, 2013, we recorded Restructuring Program costs / (income) within segment operating income as follows:
 
For the Three Months Ended March 29, 2014
 
Restructuring
Costs
 
Implementation
Costs
 
Spin-Off
Transition
Costs
 
Other Cost Savings Initiatives Costs
 
Total
 
(in millions)
Cheese
$

 
$
3

 
$

 
$
1

 
$
4

Refrigerated Meals

 
1

 

 
1

 
2

Beverages
(2
)
 

 

 
1

 
(1
)
Meals & Desserts

 

 

 

 

Enhancers & Snack Nuts

 

 

 
4

 
4

Canada

 

 

 

 

Other Businesses

 

 

 

 

Corporate expenses

 

 
2

 
3

 
5

Total
$
(2
)
 
$
4

 
$
2

 
$
10

 
$
14


8


 
For the Three Months Ended March 30, 2013
 
Restructuring
Costs
 
Implementation
Costs
 
Spin-Off
Transition
Costs
 
Other Cost Savings Initiatives Costs
 
Total
 
(in millions)
Cheese
$
16

 
$
18

 
$

 
$

 
$
34

Refrigerated Meals
11

 
4

 

 

 
15

Beverages
12

 
10

 

 

 
22

Meals & Desserts
10

 
3

 

 

 
13

Enhancers & Snack Nuts
7

 
3

 

 

 
10

Canada
1

 
3

 

 

 
4

Other Businesses
5

 
3

 

 

 
8

Corporate expenses

 

 
13

 

 
13

Total
$
62

 
$
44

 
$
13

 
$

 
$
119

Restructuring Costs Liability:
At March 29, 2014, the restructuring costs liability balance within other current liabilities was as follows:
 
Severance
and Related
Costs
 
(in millions)
Liability balance, December 29, 2013
$
19

Restructuring costs
(2
)
Cash spent on restructuring costs
(5
)
Foreign exchange
(1
)
Liability balance, March 29, 2014
$
11

Note 6.   Capital Stock
Our Amended and Restated Articles of Incorporation authorize the issuance of up to 5.0 billion shares of common stock and 500 million shares of preferred stock.
Shares of common stock issued, in treasury and outstanding were:
 
 
Shares
Issued
 
Treasury
Shares
 
Shares
Outstanding
Balance at December 28, 2013
 
596,843,449

 
(608,999
)
 
596,234,450

Repurchase of shares
 

 
(2,238,804
)
 
(2,238,804
)
Exercise of stock options and issuance of other stock awards
 
1,808,641

 
(346,409
)
 
1,462,232

Balance at March 29, 2014
 
598,652,090

 
(3,194,212
)
 
595,457,878

As of March 29, 2014, we had approximately 0.5 million shares of restricted stock outstanding that were issued to current and former employees. There were no preferred shares issued and outstanding at March 29, 2014 or December 28, 2013.
On December 17, 2013, our Board of Directors authorized a $3.0 billion share repurchase program with no expiration date. Under the share repurchase program, we are authorized to repurchase shares of our common stock in the open market or in privately negotiated transactions. The timing and amount of share repurchases are subject to management's evaluation of market conditions, applicable legal requirements, and other factors. We are not obligated to repurchase any of our common stock and may suspend the program at our discretion. As of March 29, 2014, we have repurchased approximately 2.2 million shares for approximately $124 million under this program. Approximately $11 million of the $124 million shares repurchased were accrued as of March 29, 2014 and subsequently settled in April 2014.

9


Note 7.   Stock Plans
Under the Kraft Foods Group, Inc. 2012 Performance Incentive Plan, we may grant eligible employees awards of stock options, stock appreciation rights, restricted stock and restricted stock units (“RSUs”) as well as performance based long-term incentive awards (“Performance Shares”).
Stock Options:
In February 2014, as part of our annual equity program, we granted 2.3 million stock options to eligible employees at an exercise price of $55.17 per share. During the three months ended March 29, 2014, 1.2 million stock options were exercised with a total value of $27 million .
Restricted Stock, RSUs, and Performance Shares:
In aggregate, we granted 1.5 million RSUs and Performance Shares during the three months ended March 29, 2014 at a weighted average market value per share of $56.82 .
In February 2014, we granted the following RSUs and Performance Shares:
As part of our equity compensation program, we granted 0.5 million RSUs at a market value of $55.17 per share.
We also granted 0.8 million Performance Shares at a grant date fair value of $59.97 per share as part of our equity compensation program. These awards measure performance over a multi-year period, during which the employee earns shares based on internal financial metrics and the performance of our stock relative to a defined peer group. We measured the grant date fair value using the Monte Carlo simulation model, which assists in estimating the probability of achieving the market conditions stipulated in the award grant.
We granted 0.1 million additional Performance Shares with a weighted average market value of $34.37 per share (based on the original award date), which vested immediately. We granted these shares based on the final business performance rating for the 2011-2013 award cycle. These shares were adjusted and converted into new equity awards using a formula designed to preserve the value of the awards immediately prior to the Spin-Off.
During the three months ended March 29, 2014, we granted 0.1 million additional RSUs at a weighted average market value per share of $54.88 .
During the three months ended March 29, 2014, 1.0 million shares of restricted stock, RSUs, and Performance Shares vested at an aggregate market value of $55 million .
Note 8.   Postemployment Benefit Plans
Pension Plans
Components of Net Pension (Benefit) / Cost:
Net periodic pension (benefit) / cost consisted of the following for the three months ended March 29, 2014 and March 30, 2013:
 
 
U.S. Plans
 
Non-U.S. Plans
 
 
For the Three Months Ended
 
For the Three Months Ended
 
 
March 29,
2014
 
March 30,
2013
 
March 29,
2014
 
March 30,
2013
 
 
(in millions)
Service cost
 
$
21

 
$
31

 
$
4

 
$
6

Interest cost
 
72

 
71

 
14

 
14

Expected return on plan assets
 
(81
)
 
(79
)
 
(15
)
 
(15
)
Actuarial gains
 
(32
)
 

 
(6
)
 

Amortization of prior service cost
 
1

 
1

 

 

Special termination benefits
 

 
17

 

 

Net pension (benefit) / cost
 
$
(19
)
 
$
41

 
$
(3
)
 
$
5


10


We remeasure all of our postemployment benefit plans at least annually at the end of our fiscal year. As a result of the remeasurement as of December 28, 2013, we capitalized an aggregate benefit of $34 million from market-based impacts related to our pension plans into inventory consistent with our capitalization policy. As of March 29, 2014, the entire $34 million of benefit previously capitalized has been recognized in cost of sales and is included in actuarial gains in the table above.
The special termination benefits in 2013 were associated with our voluntary early retirement program and were included in our Restructuring Program costs.
Employer Contributions:
During the three months ended March 29, 2014, we contributed $6 million to our U.S. pension plans and $3 million to our non-U.S. pension plans. Based on our contribution strategy, we plan to make further contributions of approximately $150 million to our U.S. plans and approximately $40 million to our non-U.S. plans during the remainder of 2014. However, our actual contributions may differ due to many factors, including changes in tax and other benefit laws, tax deductibility, significant differences between expected and actual pension asset performance or interest rates, or other factors.
Postretirement Benefit Plans
Components of Net Postretirement Health Care Cost:
Net postretirement health care cost consisted of the following for the three months ended March 29, 2014 and March 30, 2013:
 
 
For the Three Months Ended
 
 
March 29,
2014
 
March 30,
2013
 
 
(in millions)
Service cost
 
$
7

 
$
9

Interest cost
 
37

 
35

Actuarial gains
 
(20
)
 

Amortization of prior service credit
 
(7
)
 
(6
)
Special termination benefits
 

 
2

Net postretirement health care cost
 
$
17

 
$
40

As a result of the annual remeasurement of our postretirement health care plans, we recorded a benefit from market-based impacts of $15 million into inventory as of December 28, 2013 consistent with our capitalization policy. As of March 29, 2014, the entire $15 million of benefit previously capitalized has been recognized in cost of sales and is included in actuarial gains in the table above.
Other Postemployment Benefit Plans
Components of Net Postemployment Cost:
Net postemployment cost consisted of $1 million of service cost for the three months ended March 29, 2014 and March 30, 2013.
Note 9.   Financial Instruments
See our consolidated financial statements and related notes in our Annual Report on Form 10-K for the year ended December 28, 2013, for additional information on our accounting and purpose for entering into derivatives and our overall risk management strategies.

11


Fair Value of Derivative Instruments :
The fair values of derivative instruments recorded in the consolidated balance sheets as of March 29, 2014 and December 28, 2013 were:
 
March 29,
2014
 
December 28,
2013
 
Assets
 
Liabilities
 
Assets
 
Liabilities
 
(in millions)
Derivatives designated as hedging instruments:
 
 
 
 
 
 
 
Commodity contracts
$
28

 
$
4

 
$
5

 
$
4

Foreign exchange contracts
59

 

 
48

 

 
$
87

 
$
4

 
$
53

 
$
4

Derivatives not designated as hedging instruments:
 
 
 
 
 
 
 
Commodity contracts
$
82

 
$
18

 
$
40

 
$
21

Total fair value
$
169

 
$
22

 
$
93

 
$
25

The fair value of our asset derivatives is recorded within other current assets and other assets. The fair value of our liability derivatives is recorded within other current liabilities.
The fair value (asset / (liability)) of our derivative instruments at March 29, 2014 was determined using:
 
Total
Fair Value
 
Quoted Prices in
Active Markets
for Identical
Assets
(Level 1)
 
Significant
Other Observable
Inputs
(Level 2)
 
Significant
Unobservable
Inputs
(Level 3)
 
(in millions)
Commodity contracts
$
88

 
$
90

 
$
(2
)
 
$

Foreign exchange contracts
59

 

 
59

 

Total derivatives
$
147

 
$
90

 
$
57

 
$

The fair value (asset / (liability)) of our derivative instruments at December 28, 2013 was determined using:
 
Total
Fair Value
 
Quoted Prices in
Active Markets
for Identical
Assets
(Level 1)
 
Significant
Other Observable
Inputs
(Level 2)
 
Significant
Unobservable
Inputs
(Level 3)
 
(in millions)
Commodity contracts
$
20

 
$
20

 
$

 
$

Foreign exchange contracts
48

 

 
48

 

Total derivatives
$
68

 
$
20

 
$
48

 
$

Level 1 financial assets and liabilities consist of commodity futures and options contracts and are valued using quoted prices in active markets for identical assets and liabilities.
Level 2 financial assets and liabilities consist of commodity forwards and foreign exchange forwards. Commodity derivatives are valued using an income approach based on the observable market commodity index prices less the contract rate multiplied by the notional amount. Foreign currency contracts are valued using an income approach based on observable market forward rates less the contract rate multiplied by the notional amount. Our calculation of the fair value of financial instruments takes into consideration the risk of nonperformance, including counterparty credit risk.

12


Derivative Volume:
The net notional values of our derivative instruments as of March 29, 2014 and December 28, 2013 were:
 
Notional Amount
 
March 29,
2014
 
December 28,
2013
 
(in millions)
Commodity contracts
$
1,444

 
$
1,349

Foreign exchange contracts
864

 
901

Cash Flow Hedges:
Cash flow hedge activity, net of income taxes, within accumulated other comprehensive losses included:
 
For the Three Months Ended
 
March 29,
2014
 
March 30,
2013
 
(in millions)
Accumulated other comprehensive losses at beginning of period
$
(129
)
 
$
(152
)
Unrealized gains / (losses)
33

 
(2
)
Transfer of realized (gains) / losses to earnings
(10
)
 
6

Accumulated other comprehensive losses at end of period
$
(106
)
 
$
(148
)
The unrealized gains / (losses), net of income taxes, recognized in other comprehensive earnings were:
 
For the Three Months Ended
 
March 29,
2014
 
March 30,
2013
 
(in millions)
Commodity contracts
$
21

 
$
(12
)
Foreign exchange contracts
12

 
10

Total
$
33

 
$
(2
)
The gains / (losses), net of income taxes, reclassified from accumulated other comprehensive losses into net earnings were:
 
For the Three Months Ended
 
March 29,
2014
 
March 30,
2013
 
(in millions)
Commodity contracts
$
(3
)
 
$
(11
)
Foreign exchange contracts
15

 
7

Interest rate contracts
(2
)
 
(2
)
Total
$
10

 
$
(6
)
The gains / (losses) on ineffectiveness recognized in pre-tax earnings were:
 
For the Three Months Ended
 
March 29,
2014
 
March 30,
2013
 
(in millions)
Commodity contracts
$
41

 
$
(4
)
We record the pre-tax gain or loss reclassified from accumulated other comprehensive losses and the gain or loss on ineffectiveness in:
cost of sales for commodity contracts;
cost of sales for foreign exchange contracts related to forecasted transactions; and

13


interest and other expense, net for interest rate contracts and foreign exchange contracts related to intercompany loans.
Based on our valuation at March 29, 2014, we would expect to transfer unrealized gains of $21 million (net of taxes) for commodity cash flow hedges, unrealized gains of $12 million (net of taxes) for foreign currency cash flow hedges, and unrealized losses of $8 million (net of taxes) for interest rate cash flow hedges to earnings during the next 12 months.
Hedge Coverage:
As of March 29, 2014, we had hedged forecasted transactions for the following durations:
commodity transactions for periods not exceeding the next ten months ;
foreign currency transactions for periods not exceeding the next five years ; and
interest rate transactions for periods not exceeding the next 29 years .
Economic Hedges:
Gains recorded in net earnings for economic hedges which are not designated as hedging instruments included:
 
For the Three Months Ended
 
Location of
Gain/(Loss)
Recognized
Earnings
 
March 29,
2014
 
March 30,
2013
 
 
(in millions)
 
 
Commodity contracts
$
32

 
$
4

 
Cost of sales
Foreign exchange contracts
4

 

 
Selling, general and administrative expenses
 
$
36

 
$
4

 
 
Note 10.   Commitments, Contingencies and Debt
Legal Proceedings:
We are routinely involved in legal proceedings, claims, and governmental inquiries, inspections or investigations (“Legal Matters”) arising in the ordinary course of our business.
We have been advised by the staff of the Commodity Futures Trading Commission (“CFTC”) that they are investigating activities related to the trading of December 2011 wheat futures contracts.  These activities arose prior to the Spin-Off and involve the business now owned and operated by Mondelēz International or its affiliates.  We are cooperating with the staff in its investigation.  While the staff has advised us that they are prepared to recommend that the Commission consider commencing a formal action, we and Mondelēz International are seeking to resolve this matter prior to any formal action being taken.  Our Separation and Distribution Agreement with Mondelēz International dated as of September 27, 2012, governs the allocation between Kraft and Mondelēz International and, accordingly, Mondelēz International will predominantly bear the costs of this matter and any monetary penalties or other payments that the CFTC may impose.  We do not expect this matter to have a material adverse effect on our financial condition or results of operations.
While we cannot predict with certainty the results of Legal Matters in which we are currently involved or may in the future be involved, we do not expect that the ultimate costs to resolve any of the Legal Matters that are currently pending will have a material adverse effect on our financial condition or results of operations.
Third-Party Guarantees:
We have third-party guarantees primarily covering long-term obligations related to leased properties. The carrying amount of our third-party guarantees on our consolidated balance sheet was $23 million at March 29, 2014 and $24 million at December 28, 2013. The maximum potential payment under these guarantees was $51 million at March 29, 2014 and $53 million at December 28, 2013. Substantially all of these guarantees expire at various times through 2027 .
Fair Value of our Debt:
The fair value of our long-term debt was determined using Level 1 quoted prices in active markets for the publicly traded debt obligations. The aggregate fair value of our total debt was $10.9 billion as compared with the carrying value of $10.0 billion at March 29, 2014. At December 28, 2013, the aggregate fair value of our total debt was $10.7 billion as compared with the carrying value of $10.0 billion .

14


Note 11.   Accumulated Other Comprehensive Losses
Total accumulated other comprehensive losses consists of net earnings / (losses) and other changes in business equity from transactions and other events from sources other than shareholders. It includes foreign currency translation gains and losses, defined postemployment benefit plan adjustments, and unrealized gains and losses from derivative instruments designated as cash flow hedges.
The components of, and changes in, accumulated other comprehensive losses were as follows (net of tax):
 
Foreign
Currency
Adjustments
 
Postemployment
Benefit Plan
Adjustments
 
Derivative
Hedging
Adjustments
 
Total
Accumulated Other
Comprehensive
Earnings / (Losses)
 
(in millions)
Balance at December 30, 2012
$
(359
)
 
$
51

 
$
(152
)
 
$
(460
)
Other comprehensive (losses) / gains before reclassifications:
 
 
 
 
 
 
 
Foreign currency adjustments
(68
)
 

 

 
(68
)
Unrealized gains in fair value

 

 
20

 
20

Prior service credits

 
19

 

 
19

 
(68
)
 
19

 
20

 
(29
)
Amounts reclassified from accumulated other comprehensive earnings:
 
 
 
 
 
 
 
Transfer of realized losses in fair value to net earnings

 

 
3

 
3

Amortization of prior service credits

 
(13
)
 

 
(13
)
 

 
(13
)
 
3

 
(10
)
Net current-period other comprehensive (losses) / earnings
(68
)
 
6

 
23

 
(39
)
Balance at December 28, 2013
$
(427
)
 
$
57

 
$
(129
)
 
$
(499
)
Other comprehensive (losses) / gains before reclassifications:
 
 
 
 
 
 
 
Foreign currency adjustments
(38
)
 

 

 
(38
)
Unrealized gains in fair value

 

 
33

 
33

 
(38
)
 

 
33

 
(5
)
Amounts reclassified from accumulated other comprehensive earnings:
 
 
 
 
 
 
 
Transfer of realized gains in fair value to net earnings

 

 
(10
)
 
(10
)
Amortization of prior service credits

 
(4
)
 

 
(4
)
 

 
(4
)
 
(10
)
 
(14
)
Net current-period other comprehensive (losses) / earnings
(38
)
 
(4
)
 
23

 
(19
)
Balance at March 29, 2014
$
(465
)
 
$
53

 
$
(106
)
 
$
(518
)

15


Amounts reclassified from accumulated other comprehensive losses in the three months ended March 29, 2014 and March 30, 2013 were as follows:
 
Amount Reclassified from Accumulated Other Comprehensive Losses
 
 
 
For the Three Months Ended
 
 
Details about Accumulated Other Comprehensive Losses Components
March 29,
2014
 
March 30,
2013
 
Affected Line Item in
the Statement Where
Net Income is Presented
 
(in millions)
 
 
Derivative hedging (gains) / losses
 
 
 
 
 
Commodity contracts
$
5

 
$
19

  
Cost of sales
Foreign exchange contracts
(24
)
 
(12
)
 
Interest and other expense, net
Interest rate contracts
3

 
3

  
Interest and other expense, net
Total before tax
(16
)
 
10

  
Earnings before income taxes
Tax expense / (benefit)
6

 
(4
)
  
Provision for income taxes
Net of tax
$
(10
)
 
$
6

  
Net earnings
 
 
 
 
 
 
Postemployment benefit plan adjustments
 
 
 
 
 
Amortization of prior service credits
$
(6
)
 
$
(5
)
(1)

Total before tax
(6
)
 
(5
)
 
Earnings before income taxes
Tax benefit
2

 
2

  
Provision for income taxes
Net of tax
$
(4
)
 
$
(3
)
 
Net earnings
(1)
These accumulated other comprehensive losses components are included in the computation of net periodic pension and postretirement health care costs. See Note 8, Postemployment Benefit Plans , for additional information.
Note 12.   Earnings Per Share (“EPS”)
We grant shares of restricted stock and RSUs that are considered to be participating securities. Due to the presence of participating securities, we have calculated our EPS using the two-class method.
 
For the Three Months Ended
 
March 29,
2014
 
March 30,
2013
 
(in millions, except per share data)
Basic EPS:
 
 
 
Net earnings
$
513

 
$
456

Earnings allocated to participating securities
2

 
2

Earnings available to common shareholders - basic
$
511

 
$
454

Weighted average common shares outstanding
596

 
592

Net earnings per share
$
0.86

 
$
0.77

Diluted EPS:
 
 
 
Net earnings
$
513

 
$
456

Earnings allocated to participating securities
2

 
2

Earnings available to common shareholders - diluted
$
511

 
$
454

Weighted average common shares outstanding
596

 
592

Effect of dilutive securities
5

 
5

Weighted average common shares, including dilutive effect
601

 
597

Net earnings per share
$
0.85

 
$
0.76


16


We excluded antidilutive stock options and Performance Shares from our calculation of weighted average shares for diluted EPS of 1.3 million for the three months ended March 29, 2014 and 1.1 million for the three months ended March 30, 2013.
Note 13.   Segment Reporting
We manufacture and market food and beverage products, including cheese, refrigerated meals, refreshment beverages, coffee, and other grocery products, primarily in the United States and Canada. We manage and report our operating results through six reportable segments: Cheese, Refrigerated Meals, Beverages, Meals & Desserts, Enhancers & Snack Nuts, and Canada. Our remaining businesses, including our Foodservice and Exports businesses, are aggregated and disclosed as “Other Businesses”.
Management uses segment operating income to evaluate segment performance and allocate resources. We believe it is appropriate to disclose this measure to help investors analyze segment performance and trends. Segment operating income excludes unrealized gains and losses on hedging activities, certain components of our postemployment benefit plans, and general corporate expenses (which are a component of selling, general and administrative expenses) for all periods presented.
We also exclude the unrealized gains and losses on hedging activities (which are a component of cost of sales) from segment operating income in order to provide better transparency of our segment operating results. Once realized, the gains and losses on hedging activities are recorded within segment operating results.
We exclude certain components of our postemployment benefit plans (which are a component of cost of sales and selling, general and administrative expenses) from segment operating income because we centrally manage postemployment benefit plan funding decisions and the determination of discount rate, expected rate of return on plan assets, and other actuarial assumptions. We also manage market-based impacts to these benefit plans centrally. Therefore, we allocate only the service cost component of our pension plan expense to segment operating income.
Furthermore, we centrally manage interest and other expense, net. Accordingly, we do not present these items by segment because they are excluded from the segment profitability measure that management reviews.
Our segment net revenues and earnings consisted of:
 
For the Three Months Ended
 
March 29,
2014
 
March 30,
2013
 
(in millions)
Net revenues:
 
 
 
Cheese
$
1,007

 
$
987

Refrigerated Meals
816

 
817

Beverages
674

 
712

Meals & Desserts
498

 
540

Enhancers & Snack Nuts
503

 
532

Canada
427

 
482

Other Businesses
437

 
443

Net revenues
$
4,362

 
$
4,513


17


 
For the Three Months Ended
 
March 29,
2014
 
March 30,
2013
 
(in millions)
Earnings before income taxes:
 
 
 
Operating income:
 
 
 
Cheese
$
187

 
$
172

Refrigerated Meals
96

 
97

Beverages
131

 
125

Meals & Desserts
142

 
170

Enhancers & Snack Nuts
148

 
158

Canada
66

 
77

Other Businesses
59

 
47

Unrealized gains / (losses) on hedging activities
42

 
(5
)
Certain postemployment benefit plan income
60

 
1

General corporate expenses
(27
)
 
(33
)
Operating income
904

 
809

Interest and other expense, net
116

 
123

Earnings before income taxes
$
788

 
$
686

Item 2.   Management’s Discussion and Analysis of Financial Condition and Results of Operations.
Description of the Company
We manufacture and market food and beverage products, including cheese, refrigerated meals, refreshment beverages, coffee, and other grocery products, primarily in the United States and Canada. Our product categories span all major meal occasions, both at home and in foodservice locations.
Items Affecting Comparability of Financial Results
Cost Savings Initiatives
We incurred cost savings initiatives expenses of $14 million in the three months ended March 29, 2014 compared to $119 million in the three months ended March 30, 2013. Our costs savings initiatives include a multi-year $625 million restructuring program (the "Restructuring Program"). The Restructuring Program consists of restructuring costs, implementation costs, and transition costs related to our spin-off from Mondelēz International, Inc. on October 1, 2012 (the "Spin-Off"). Approximately one-half of the total Restructuring Program costs will be cash expenditures. We spent cash of $11 million in the three months ended March 29, 2014 and $40 million in the three months ended March 30, 2013 related to our Restructuring Program. We expect to complete the Restructuring Program by the end of 2014.
Provision for Income Taxes
Our effective tax rate was 34.9% for the three months ended March 29, 2014 compared to 33.5% for the three months ended March 30, 2013. Our 2014 effective tax rate was unfavorably impacted by net discrete items totaling $4 million primarily from a discrete item derived by a retrospective contractual change in the treatment of market-based impacts to postemployment benefit plans and favorable adjustments related to interest and state tax refunds.
Our 2013 effective tax rate was favorably impacted by net discrete items totaling $10 million primarily from taxing authority exam activity and the reduction in state tax liabilities.

18


Consolidated Results of Operations
The following discussion compares our consolidated results of operations for the three months ended March 29, 2014 with the three months ended March 30, 2013.
Summary of Results
 
For the Three Months Ended
 
 
 
March 29,
2014
 
March 30,
2013
 
% Change
 
(in millions, except per share data)
 
 
Net revenues
$
4,362

 
$
4,513

 
(3.3
)%
Operating income
$
904

 
$
809

 
11.7
 %
Net earnings
$
513

 
$
456

 
12.5
 %
Diluted earnings per share
$
0.85

 
$
0.76

 
11.8
 %
Net Revenues
 
For the Three Months Ended
 
 
 
March 29,
2014
 
March 30,
2013
 
% Change
 
(in millions)
 
 
Net revenues
$
4,362

 
$
4,513

 
(3.3
)%
Impact of foreign currency
44

 

 
0.9
pp
Sales to Mondelēz International
(33
)
 
(31
)
 

Organic Net Revenues   (1)
$
4,373

 
$
4,482

 
(2.4
)%
Volume/mix
 
 
 
 
(2.8
)pp
Net pricing
 
 
 
 
0.4
pp
(1)
Organic Net Revenues is a non-GAAP financial measure. See the Non-GAAP Financial Measures section at the end of this item.
Organic Net Revenues were down due to unfavorable volume/mix (2.8 pp), reflecting impacts of approximately three percentage points due to the expected shift in Easter-related product shipments to the second quarter of 2014 and a reduction in retail customer inventory levels from higher than normal levels at the end of 2013. The decline in volume/mix was partially offset by higher net pricing (0.4 pp) as increased commodity-driven pricing in cheese was partially offset by lower commodity-driven pricing in coffee. Foreign currency negatively impacted net revenues by $44 million due to the strength of the U.S. dollar relative to the Canadian dollar.

19


Operating Income
 
Operating Income
 
% Change
 
(in millions)
(percentage point)
Operating Income for the Three Months Ended March 30, 2013
$
809

 
 
Unfavorable volume/mix
(73
)
 
(7.8
)
Higher net pricing
15

 
1.6

Lower product costs
43

 
4.6

Higher selling, general and administrative expenses
(89
)
 
(9.5
)
Lower expenses for cost savings initiatives
105

 
12.1

Change in unrealized gains / (losses) on hedging activities
47

 
5.0

Change in market-based impacts to postemployment 
benefit plans
49

 
6.0

Other, net
(2
)
 
(0.3
)
Operating Income for the Three Months Ended March 29, 2014
$
904

 
11.7
%
Product cost results reflected lower manufacturing costs, driven by net productivity, and lower commodity costs. The decrease in commodity costs was broad-based, led by lower coffee costs, but partly offset by higher dairy costs.
Higher selling, general and administrative expenses were due primarily to the timing of marketing spending.
We incurred $14 million of expenses related to our cost savings initiatives in the first quarter of 2014 compared to $119 million of expenses in the first quarter of 2013 which included the impacts of a voluntary early retirement program and the sale-leaseback of our headquarters facilities.
The change in unrealized gains / (losses) on hedging activities increased operating income by $47 million as we recognized gains of $42 million in the first quarter of 2014 versus losses of $5 million in the first quarter of 2013.
The change in market-based impacts to postemployment benefit plans increased operating income in the current quarter by $49 million as we recognized remeasurement gains previously capitalized into inventory at year-end. There were no postemployment benefit plan remeasurements in either the first quarter of 2014 or 2013.
Net Earnings and Diluted Earnings per Share
Net earnings increased 12.5% to $513 million in the first quarter of 2014. Diluted EPS was $0.85 in the first quarter of 2014, up $0.09 from $0.76 in the first quarter of 2013.
 
Diluted EPS
 
 
Diluted EPS for the Three Months Ended March 30, 2013
$
0.76

Decrease in operations
(0.11
)
Decrease in expenses for cost savings initiatives
0.11

Change in unrealized gains / (losses) on hedging activities
0.05

Change in market-based impacts to postemployment benefit plans
0.02

Changes in taxes
0.03

Other, net
(0.01
)
Diluted EPS for the Three Months Ended March 29, 2014
$
0.85

Our effective tax rate was 34.9% for the three months ended March 29, 2014 compared to 33.5% for the three months ended March 30, 2013. The increase in our effective tax rate was primarily from a discrete item derived by a retrospective contractual change in the treatment of market-based impacts to postemployment benefit plans, which is included in the $0.02 change in market-based impacts to postemployment benefit plans in the table above. Excluding the impact of the retrospective change in the treatment of market-based impacts, our change in taxes was favorable due to favorable adjustments related to interest and state tax refunds.

20


Results of Operations by Reportable Segment
We manage and report operating results through six reportable segments: Cheese, Refrigerated Meals, Beverages, Meals & Desserts, Enhancers & Snack Nuts, and Canada. Our remaining businesses, including our Foodservice and Exports businesses, are aggregated and disclosed as “Other Businesses”.
The following discussion compares our results of operations for each of our reportable segments for the three months ended March 29, 2014 with the three months ended March 30, 2013.
 
For the Three Months Ended
 
March 29,
2014
 
March 30,
2013
 
(in millions)
Net revenues:
 
 
 
Cheese
$
1,007

 
$
987

Refrigerated Meals
816

 
817

Beverages
674

 
712

Meals & Desserts
498

 
540

Enhancers & Snack Nuts
503

 
532

Canada
427

 
482

Other Businesses
437

 
443

Net revenues
$
4,362

 
$
4,513

 
For the Three Months Ended
 
March 29,
2014
 
March 30,
2013
 
(in millions)
Operating income:
 
 
 
Cheese
$
187

 
$
172

Refrigerated Meals
96

 
97

Beverages
131

 
125

Meals & Desserts
142

 
170

Enhancers & Snack Nuts
148

 
158

Canada
66

 
77

Other Businesses
59

 
47

Unrealized gains / (losses) on hedging activities
42

 
(5
)
Certain postemployment benefit plan income
60

 
1

General corporate expenses
(27
)
 
(33
)
Operating income
$
904

 
$
809

Management uses segment operating income to evaluate segment performance and allocate resources. We believe it is appropriate to disclose this measure to help investors analyze segment performance and trends. Segment operating income excludes unrealized gains and losses on hedging activities, certain components of our postemployment benefit plans, and general corporate expenses (which are a component of selling, general and administrative expenses) for all periods presented.
We exclude the unrealized gains and losses on hedging activities (which are a component of cost of sales) from segment operating income in order to provide better transparency of our segment operating results. Once realized, the gains and losses on hedging activities are recorded within segment operating results.
We exclude certain components of our postemployment benefit plans (which are a component of cost of sales and selling, general and administrative expenses) from segment operating income because we centrally manage postemployment benefit plan funding decisions and the determination of discount rate, expected rate of return on

21


plan assets, and other actuarial assumptions. We also manage market-based impacts to these benefit plans centrally. Therefore, we allocate only the service cost component of our pension plan expense to segment operating income.
Cheese
 
For the Three Months Ended
 
 
 
March 29,
2014
 
March 30,
2013
 
% Change
 
(in millions)
 
 
Net revenues
$
1,007

 
$
987

 
2.0
%
Organic Net Revenues (1)
996

 
974

 
2.3
%
Segment operating income
187

 
172

 
8.7
%
(1)
See the Non-GAAP Financial Measures section at the end of this item.
Net revenues increased 2.0% and Organic Net Revenues increased 2.3%, due primarily to commodity-driven pricing (4.1 pp). Unfavorable volume/mix (1.8 pp, including an unfavorable impact from the Easter shift) was partially offset by higher shipments of natural and sandwich cheese in advance of price increases.
Segment operating income increased 8.7% as lower spending on cost savings initiatives and favorable pricing net of commodity costs were partially offset by higher manufacturing costs, unfavorable volume/mix, and higher marketing expense.
Refrigerated Meals
 
For the Three Months Ended
 
 
 
March 29,
2014
 
March 30,
2013
 
% Change
 
(in millions)
 
 
Net revenues
$
816

 
$
817

 
(0.1
)%
Organic Net Revenues (1)
816

 
817

 
(0.1
)%
Segment operating income
96

 
97

 
(1.0
)%
(1)
See the Non-GAAP Financial Measures section at the end of this item.
Net revenues and Organic Net Revenues were essentially flat as unfavorable volume/mix from the Easter shift and retail customer inventory reductions was offset by higher shipments of lunch combinations.
Segment operating income decreased 1.0%, due primarily to higher marketing spending in new products and lunch combinations. This decrease was mostly offset by lower spending on cost savings initiatives.
Beverages
 
For the Three Months Ended
 
 
 
March 29,
2014
 
March 30,
2013
 
% Change
 
(in millions)
 
 
Net revenues
$
674

 
$
712

 
(5.3
)%
Organic Net Revenues (1)
674

 
712

 
(5.3
)%
Segment operating income
131

 
125

 
4.8
 %
(1)
See the Non-GAAP Financial Measures section at the end of this item.
Net revenues and Organic Net Revenues decreased 5.3%, due to lower net pricing (4.1 pp) and unfavorable volume/mix (1.2 pp). Lower net pricing was due primarily to lower commodity cost-driven pricing actions taken previously in coffee and increased promotions in ready-to-drink beverages. Unfavorable volume/mix was due primarily to the impact of the Easter shift, despite favorable volume/mix from growth in on-demand coffee products and higher shipments of ready-to-drink beverages.
Segment operating income increased 4.8%, driven by lower spending on cost savings initiatives and lower

22


manufacturing costs driven by net productivity. This increase was partially offset by the timing of marketing spending and unfavorable volume/mix.
Meals & Desserts
 
For the Three Months Ended
 
 
 
March 29,
2014
 
March 30,
2013
 
% Change
 
(in millions)
 
 
Net revenues
$
498

 
$
540

 
(7.8
)%
Organic Net Revenues (1)
498

 
540

 
(7.8
)%
Segment operating income
142

 
170

 
(16.5
)%
(1)
See the Non-GAAP Financial Measures section at the end of this item.
Net revenues and Organic Net Revenues decreased 7.8%, due to unfavorable volume/mix (9.1 pp), partially offset by higher net pricing (1.3 pp). Unfavorable volume/mix was due primarily to the impacts of the Easter shift and retail customer inventory reductions as well as lower shipments of refrigerated ready-to-eat desserts. Higher net pricing was driven primarily by pricing actions in dinners.
Segment operating income decreased 16.5%, due primarily to unfavorable volume/mix and the timing of marketing spending, partially offset by lower spending on cost savings initiatives.
Enhancers & Snack Nuts
 
For the Three Months Ended
 
 
 
March 29,
2014
 
March 30,
2013
 
% Change
 
(in millions)
 
 
Net revenues
$
503

 
$
532

 
(5.5
)%
Organic Net Revenues (1)
503

 
530

 
(5.1
)%
Segment operating income
148

 
158

 
(6.3
)%
(1)
See the Non-GAAP Financial Measures section at the end of this item.
Net revenues decreased 5.5% and Organic Net Revenues decreased 5.1%, due to unfavorable volume/mix (3.5 pp) and lower net pricing (1.6 pp). Unfavorable volume/mix was due primarily to the Easter shift and retail customer inventory reductions, while lower net pricing was due primarily to increased promotion activity in spoonable dressings.
Segment operating income decreased 6.3%, due primarily to the timing of marketing spending, partially offset by lower spending on cost savings initiatives and lower manufacturing costs driven by net productivity.
Canada
 
For the Three Months Ended
 
 
 
March 29,
2014
 
March 30,
2013
 
% Change
 
(in millions)
 
 
Net revenues
$
427

 
$
482

 
(11.4
)%
Organic Net Revenues (1)
462

 
479

 
(3.5
)%
Segment operating income
66

 
77

 
(14.3
)%
(1)
See the Non-GAAP Financial Measures section at the end of this item.
Net revenues decreased 11.4%, including the impact of unfavorable foreign currency (8.1 pp). Organic Net Revenues decreased 3.5%, due to unfavorable volume/mix (2.9 pp) that reflected the impacts of the Easter shift and retail customer inventory reductions, despite higher coffee shipments. Lower net pricing (0.6 pp) also decreased net revenues, due primarily to new coffee-related product launches.
Segment operating income decreased 14.3%, due primarily to unfavorable volume/mix and the unfavorable

23


impact of foreign currency. This decrease was partially offset by lower manufacturing costs driven by net productivity.
Other Businesses
 
For the Three Months Ended
 
 
 
March 29,
2014
 
March 30,
2013
 
% Change
 
(in millions)
 
 
Net revenues
$
437

 
$
443

 
(1.4
)%
Organic Net Revenues (1)
424

 
430

 
(1.4
)%
Segment operating income
59

 
47

 
25.5
 %
(1)
See the Non-GAAP Financial Measures section at the end of this item.
Net revenues and Organic Net Revenues decreased 1.4%, due to unfavorable volume/mix (3.5 pp, including the unfavorable impact of Foodservice product line exits), partially offset by higher commodity cost-driven pricing (2.1 pp) in the Foodservice business.
Segment operating income increased 25.5%, driven primarily by lower spending on cost savings initiatives and lower manufacturing costs driven by net productivity, partially offset by unfavorable volume/mix.
Liquidity and Capital Resources
We believe that cash generated from our operating activities, our $3.0 billion revolving credit facility, and our commercial paper program will provide sufficient liquidity to meet our working capital needs, expected cost savings initiatives expenditures, planned capital expenditures, planned contributions to our postemployment benefit plans, purchases under our share repurchase program, future contractual obligations, and payment of our anticipated quarterly dividends. We will use our cash on hand and our commercial paper program for daily funding requirements. Overall, we do not expect any negative effects on our funding sources that would have a material effect on our short-term or long-term liquidity.
Net Cash Provided by Operating Activities:
Operating activities provided net cash of $251 million in the three months ended March 29, 2014 compared with $232 million in the three months ended March 30, 2013. The increase in cash provided by operating cash flows in the three months ended March 29, 2014 compared to the three months ended March 30, 2013, primarily relates to an increase in net earnings, lower taxes paid due to timing, lower pension contributions, and an increase in accounts payable, offset by a greater build in inventory after unusually low inventories at year end.
Net Cash Used in / Provided by Investing Activities:
Net cash used in investing activities was $76 million in the three months ended March 29, 2014 compared with $16 million provided by investing activities in the three months ended March 30, 2013. The change in cash provided by investing activities in the first quarter of 2014 compared to the first quarter of 2013 was due primarily to proceeds of $101 million from the sale of our headquarters facilities in the first quarter of 2013.

Capital expenditures were $76 million in the three months ended March 29, 2014 compared to $85 million in the three months ended March 30, 2013. We expect 2014 capital expenditures to be approximately $550 million to $575 million, including capital expenditures required for our cost savings initiatives. We expect to fund these expenditures with cash from operations.
Net Cash Used in Financing Activities:
Net cash used in financing activities was $376 million in the three months ended March 29, 2014 compared with $318 million in the three months ended March 30, 2013. The increase in financing activities was driven primarily by $113 million of cash spent to repurchase shares of our common stock in the first quarter of 2014, partially offset by a one-time net settlement with Mondelēz International for stock awards of $55 million in the first quarter of 2013. We paid dividends of $313 million in the three months ended March 29, 2014 and $296 million in the three months ended March 30, 2013.

24


Total Debt:
Our total debt was $10.0 billion at March 29, 2014 and December 28, 2013. The weighted average remaining term of our debt was 12.9 years at March 29, 2014. Our long-term debt contains customary representations, covenants, and events of default. We were in compliance with all covenants as of March 29, 2014.
On May 18, 2012, we entered into a $3.0 billion five-year senior unsecured revolving credit facility that expires on May 17, 2017. The revolving credit agreement contains customary representations, covenants, and events of default. As of March 29, 2014, no amounts were drawn on this credit facility. For further description of our credit facility, see "Item 7. Management's Discussion and Analysis of Financial Condition and Results of Operations - Liquidity and Capital Resources" in our Annual Report on Form 10-K for the year ended December 28, 2013.
Commodity Trends
We purchase large quantities of commodities, including dairy products, coffee beans, meat products, wheat, corn products, soybean and vegetable oils, nuts, and sugar and other sweeteners. In addition, we use significant quantities of resins and cardboard to package our products and natural gas to operate our facilities. We continuously monitor worldwide supply and cost trends of these commodities.
During the three months ended March 29, 2014, our aggregate commodity costs decreased over the prior year period, primarily as a result of lower costs of coffee beans, nuts, sugar, soy bean and vegetable oil, and other raw materials, partially offset by higher dairy and packaging material costs. Our commodity costs decreased approximately $15 million in the three months ended March 29, 2014 compared to the three months ended March 30, 2013.
Off-Balance Sheet Arrangements and Aggregate Contractual Obligations
We have no material off-balance sheet arrangements other than the guarantees and contractual obligations that are discussed below.
As discussed in Note 10, Commitments, Contingencies and Debt , to the condensed consolidated financial statements, we have third-party guarantees primarily covering long-term obligations related to leased properties. The carrying amount of our third-party guarantees on our condensed consolidated balance sheet was $23 million at March 29, 2014 and $24 million at December 28, 2013. The maximum potential payment under these guarantees was $51 million at March 29, 2014 and $53 million at December 28, 2013. Substantially all of these guarantees expire at various times through 2027.
In addition, we were contingently liable for guarantees related to our own performance totaling $94 million at March 29, 2014 and $86 million at December 28, 2013. These include letters of credit related to dairy commodity purchases and other letters of credit.
Guarantees have not had, and we do not expect them to have, a material effect on our liquidity.
Aggregate Contractual Obligations:
For a description of our contractual obligations, see our Annual Report on Form 10-K for the year ended December 28, 2013 under "Item 7. Management's Discussion and Analysis of Financial Condition and Results of Operations— Off-Balance Sheet Arrangements and Aggregate Contractual Obligations." There have been no material changes in our contractual obligations since December 28, 2013.
Equity and Dividends
On December 17, 2013, our Board of Directors authorized a $3.0 billion share repurchase program with no expiration date. Under the share repurchase program, we are authorized to repurchase shares of our common stock in the open market or in privately negotiated transactions. The timing and amount of share repurchases are subject to management's evaluation of market conditions, applicable legal requirements, and other factors. We are not obligated to repurchase any of our common stock and may suspend the program at our discretion. As of March 29, 2014, we have repurchased approximately 2.2 million shares for approximately $124 million under this program.
See Note 7, Stock Plans, to the condensed consolidated financial statements for a discussion of our share-based equity programs.

25


Dividends:
We paid dividends of $313 million in the first quarter of 2014. On March 3, 2014, our Board of Directors declared a $0.525 per common share dividend, which was paid on April 25, 2014. In connection with this dividend, we recorded $313 million of dividends payable as of March 29, 2014. We paid dividends of $296 million in the first quarter of 2013. The present annualized dividend rate is $2.10 per common share. The declaration of dividends is subject to the discretion of our Board of Directors and depends on various factors, including our net earnings, financial condition, cash requirements, future prospects, and other factors that our Board of Directors deems relevant to its analysis and decision making.
Significant Accounting Estimates
We prepare our condensed consolidated financial statements in conformity with U.S. GAAP. The preparation of these financial statements requires the use of estimates, judgments and assumptions. Our significant accounting policies are described in Note 1 to our consolidated financial statements for the year ended December 28, 2013 in our Annual Report on Form 10-K. Our significant accounting estimates are described in our Management's Discussion and Analysis of Financial Condition and Results of Operations for the year ended December 28, 2013 in our Annual Report on Form 10-K. There were no changes in our accounting policies in the current period that had a material impact on our financial statements.
New Accounting Guidance
See Note 1, Background and Basis of Presentation , to the condensed consolidated financial statements for a discussion of new accounting guidance.
Contingencies
See Note 10, Commitments, Contingencies and Debt, to the condensed consolidated financial statements for a discussion of contingencies.
Non-GAAP Financial Measures
To supplement our financial statements presented in accordance with U.S. GAAP, we present Organic Net Revenues, which is considered a non-GAAP financial measure. We define Organic Net Revenues as net revenues excluding the impact of transactions with Mondelēz International, acquisitions, divestitures (including the termination of a full line of business due to the loss of a licensing or distribution arrangement, and the complete exit of business out of a foreign country), currency and the 53 rd week of shipments when it occurs. We calculate the impact of currency on net revenues by holding exchange rates constant at the previous year's exchange rate. We believe that presenting Organic Net Revenues is useful because it (i) provides both management and investors meaningful supplemental information regarding financial performance by excluding certain items, (ii) permits investors to view our performance using the same tools that management uses to budget, make operating and strategic decisions, and evaluate our historical performance, and (iii) otherwise provides supplemental information that may be useful to investors in evaluating Kraft.
We believe that the presentation of Organic Net Revenues, when considered together with the corresponding U.S. GAAP financial measure and the reconciliation to that measure, provides investors with a more clear understanding of the factors and trends affecting our business than could be obtained absent these disclosures. Non-GAAP financial measures should be viewed in addition to, and not as an alternative for, our results prepared in accordance with U.S. GAAP. In addition, the non-GAAP measures we use may differ from non-GAAP measures used by other companies, and other companies may not define the non-GAAP measures we use in the same way. A reconciliation of Organic Net Revenues to net revenues is set forth below.

26


 
Net
Revenues
 
Impact of
Currency
 
Sales to
Mondelēz
International
 
Organic
Net Revenues
 
(in millions)
Three Months Ended March 29, 2014
 
 
 
 
 
 
 
Cheese
$
1,007

 
$

 
$
(11
)
 
$
996

Refrigerated Meals
816

 

 

 
816

Beverages
674

 

 

 
674

Meals & Desserts
498

 

 

 
498

Enhancers & Snack Nuts
503

 

 

 
503

Canada
427

 
39

 
(4
)
 
462

Other Businesses
437

 
5

 
(18
)
 
424

Total
$
4,362

 
$
44

 
$
(33
)
 
$
4,373

Three Months Ended March 30, 2013
 
 
 
 
 
 
 
Cheese
$
987

 
$

 
$
(13
)
 
$
974

Refrigerated Meals
817

 

 

 
817

Beverages
712

 

 

 
712

Meals & Desserts
540

 

 

 
540

Enhancers & Snack Nuts
532

 

 
(2
)
 
530

Canada
482

 

 
(3
)
 
479

Other Businesses
443

 

 
(13
)
 
430

Total
$
4,513

 
$

 
$
(31
)
 
$
4,482

Forward-looking Statements
This report contains a number of forward-looking statements. Words such as “anticipate,” “estimate,” “expect,” “plan,” “continue,” “believe,” “may,” “will,” and variations of such words and similar expressions are intended to identify our forward-looking statements. You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date on which they are made. Examples of forward-looking statements include, but are not limited to, statements, beliefs, and expectations regarding our business, dividends, projected market performance of our common stock related to Performance Share awards, new accounting standards and accounting changes, commodity costs, cost savings initiatives, hedging activities, legal matters, goodwill and other intangible assets, price volatility and cost environment, liquidity, funding sources, postemployment benefit plans, including expected contributions, obligations, rates of return and costs, capital expenditures and funding, debt, off-balance sheet arrangements and contractual obligations, general views about future operating results, our risk management program, and other events or developments that we expect or anticipate will occur in the future.

These forward-looking statements are not guarantees of future performance and are subject to a number of risks and uncertainties, many of which are beyond our control. Important factors that affect our business and operations and that may cause actual results to differ materially from those in forward-looking statements include, but are not limited to, increased competition; our ability to maintain, extend and expand our reputation and brand image; our ability to differentiate our products from other brands; increasing consolidation of retail customers; changes in relationships with our significant customers and suppliers; our ability to predict, identify and interpret changes in consumer preferences and demand; our ability to drive revenue growth in our key product categories, increase our market share, or add products; volatility in commodity, energy and other input costs; changes in our management team or other key personnel; our geographic focus in North America; changes in regulations; legal claims or other regulatory enforcement actions; product recalls or product liability claims; unanticipated business disruptions; our ability to complete or realize the benefits from potential acquisitions, alliances, divestitures or joint ventures; our indebtedness and our ability to pay our indebtedness; disruptions in our information technology networks and systems; our inability to protect our intellectual property rights; weak economic conditions; tax law changes; the tax treatment of the Spin-Off; volatility of market-based impacts to postemployment benefit plans; pricing actions; and other factors. For additional information on these and other factors that could affect our forward-looking statements, see our risk factors, as they may be amended from time to time, set forth in our filings with the Securities and Exchange Commission, including our Annual Report on Form 10-K for the year ended December 28, 2013. We

27


disclaim and do not undertake any obligation to update or revise any forward-looking statement in this report, except as required by applicable law or regulation.
Item 3. Quantitative and Qualitative Disclosures about Market Risk.
As we operate primarily in North America but source our commodities from global markets and periodically enter into financing or other arrangements abroad, we use financial instruments to manage our primary market risk exposures, which are commodity price, foreign currency exchange rate, and interest rate risks. We monitor and manage these exposures as part of our overall risk management program. Our risk management program focuses on the unpredictability of financial markets and seeks to reduce the potentially adverse effects that the volatility of these markets may have on our operating results. We maintain commodity price, foreign currency, and interest rate risk management policies that principally use derivative instruments to reduce significant, unanticipated earnings fluctuations that may arise from volatility in commodity prices, foreign currency exchange rates, and interest rates. We also sell commodity futures to unprice future purchase commitments, and we occasionally use related futures to cross-hedge a commodity exposure. We are not a party to leveraged derivatives and, by policy, do not use financial instruments for speculative purposes. There were no significant changes in the types of derivative instruments we use to hedge our exposures since December 28, 2013. See Note 9, Financial Instruments , to the condensed consolidated financial statements for further information on our derivative activity during the three months ended March 29, 2014 and the types of derivative instruments we used to hedge our exposures.
See "Item 7A. Quantitative and Qualitative Disclosures about Market Risk" in our Annual Report on Form 10-K for the year ended December 28, 2013. Other than as discussed above, there have been no material changes in our market risk as of March 29, 2014.
Item 4.   Controls and Procedures.
a.
Evaluation of Disclosure Controls and Procedures
Our CEO and CFO, with other members of management, evaluated the effectiveness of our disclosure controls and procedures (as defined in Rule 13a-15(e) of the Securities Exchange Act of 1934) as of the end of the period covered by this report. Based upon that evaluation, our CEO and CFO concluded that our disclosure controls and procedures were effective as of March 29, 2014.
b.
Changes in Internal Control Over Financial Reporting
Our CEO and CFO, with other members of management, evaluated the changes in our internal control over financial reporting during the quarter ended March 29, 2014. We determined that there were no changes in our internal control over financial reporting during the quarter ended March 29, 2014 that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.
PART II
Item 1.   Legal Proceedings.
See Note 10, Commitments, Contingencies and Debt , to the condensed consolidated financial statements (Part I, Item 1 of this Form 10-Q) for information regarding our legal proceedings.
Item 1A.   Risk Factors.
There were no material changes to the risk factors disclosed in our Annual Report on Form 10-K for the year ended December 28, 2013.
Item 2.   Unregistered Sales of Equity Securities and Use of Proceeds.
Issuer Purchases of Equity Securities
The table below sets forth information regarding purchases of our common stock that we made during the three months ended March 29, 2014.

28


 
 
Total Number
of Shares (1)
 
Average Price 
Paid Per Share
 
Total Number of Shares Purchased as Part of Publicly Announced Program (2)
 
Dollar Value of Shares that May Yet be Purchased Under the Program (2)
January 2014
 
509

 
$
54.06

 

 
 
February 2014
 
510,168

 
54.58

 
382,500

 
 
March 2014
 
2,060,939

 
55.38

 
1,856,304

 
$
2,876,130,418

For the Quarter Ended March 29, 2014
 
2,571,616

 
55.22

 
 
 
 
(1) Includes shares tendered by individuals who used shares to exercise options or to pay the related taxes for grants of restricted stock, restricted stock units, and Performance Shares that vested. Also includes shares purchased in connection with certain employee stock purchase plans.
(2) On December 17, 2013, our Board of Directors authorized a $3.0 billion share repurchase program with no expiration date. Under the share repurchase program, we are authorized to repurchase shares of our common stock in the open market or in privately negotiated transactions. The timing and amount of share repurchases are subject to management's evaluation of market conditions, applicable legal requirements, and other factors. We are not obligated to repurchase any of our common stock and may suspend the program at our discretion. As of March 29, 2014, 2.2 million shares have been repurchased under this program.
Item 6.  Exhibits.
Exhibit Number
 
Description
 
 
 
10.1
 
Form of Kraft Foods Group, Inc. Global Stock Option Award Agreement.+
 
 
 
10.2
 
Form of Kraft Foods Group, Inc. Performance Share Plan Award Agreement. +
 
 
 
10.3
 
Form of Kraft Foods Group, Inc. Global Restricted Stock Unit Agreement. +
 
 
 
10.4
 
Kraft Foods Group, Inc. Management Stock Purchase Plan, as amended.+
 
 
 
31.1
 
Certification of Chief Executive Officer pursuant to Rule 13a 14(a)/15d 14(a) of the Securities Exchange Act of 1934.
 
 
 
31.2
 
Certification of Chief Financial Officer pursuant to Rule 13a 14(a)/15d 14(a) of the Securities Exchange Act of 1934.
 
 
 
32.1
 
Certifications of Chief Executive Officer and Chief Financial Officer pursuant to 18 U.S.C. 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.
 
 
 
101.1
 
The following materials from Kraft’s Quarterly Report on Form 10-Q for the quarter ended March 29, 2014 formatted in XBRL (eXtensible Business Reporting Language): (i) the Condensed Consolidated Statements of Earnings, (ii) the Condensed Consolidated Statements of Comprehensive Earnings, (iii) the Condensed Consolidated Statements of Equity, (iv) the Condensed Consolidated Balance Sheets, (v) the Condensed Consolidated Statements of Cash Flows, (vi) Notes to Condensed Consolidated Financial Statements, tagged as blocks of text, and (vii) document and entity information.
 
 
 
+
 
Indicates a management contract or compensatory plan or arrangement.

29


Signature
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
KRAFT FOODS GROUP, INC.

/s/ Teri List-Stoll
Teri List-Stoll
Executive Vice President and
Chief Financial Officer
                            
Date: May 2, 2014



30


EXHIBIT 10.1

KRAFT FOODS GROUP, INC.
2012 PERFORMANCE INCENTIVE PLAN

GLOBAL STOCK OPTION AWARD AGREEMENT

KRAFT FOODS GROUP, INC., a Virginia corporation (the “ Company ”), hereby grants to the employee identified in the Award Statement (the “ Optionee ” identified in the “ Award Statement ”) attached hereto under the Kraft Foods Group, Inc. 2012 Performance Incentive Plan (the “ Plan ”) a non-qualified stock option (the “ Option ”). The Option entitles the Optionee to exercise up to the aggregate number of shares set forth in the Award Statement (the “ Option Shares ”) of the Company’s Common Stock, at the Grant Price per share set forth in the Award Statement (the “ Grant Price ”). Capitalized terms not otherwise defined in this Global Stock Option Award Agreement, including, as applicable, the non-competition and non-solicitation covenants provided in the attached Appendix A hereto and any country-specific terms set forth in Appendix B hereto (the “ Agreement ”), shall have the meaning set forth in the Plan. The Option is subject to the following terms and conditions (including, as applicable, the non-competition and non-solicitation covenants provided in the attached Appendix A hereto and the country-specific terms set forth in Appendix B to the Agreement):

1. Vesting . Prior to the satisfaction of the Vesting Requirements set forth in the Schedule in the Award Statement (the “ Schedule ”), the Option Shares may not be exercised except as provided in paragraph 2 below.

2. Vesting Upon Termination of Employment . In the event of the termination of the Optionee’s employment with the Kraft Foods Group (as defined below in paragraph 14) prior to satisfaction of the Vesting Requirements other than by reason of Early Retirement (as defined below in paragraph 14) occurring after December 31 of the same year as the date of grant of the Option, Normal Retirement (as defined below in paragraph 14), death or Disability (as defined below in paragraph 14), or as otherwise determined by (or pursuant to authority granted by) the Committee administering the Plan, this Option shall not be exercisable with respect to any of the Option Shares set forth in the Award Statement. If death or Disability of the Optionee occurs prior to satisfaction of the Vesting Requirements, this Option shall become immediately exercisable for 100% of the Option Shares set forth in the Award Statement. If the Optionee’s employment with the Kraft Foods Group is terminated by reason of Normal Retirement, or by Early Retirement occurring after December 31 of the same year as the date of grant of the Option, the Option Shares shall continue to become exercisable as set forth on the Schedule as if such Optionee’s employment had not terminated.

3. Exercisability Upon Termination of Employment . During the period commencing on the first date that the Vesting Requirements are satisfied (or, such earlier date determined in accordance with paragraph 2) until and including the Expiration Date set forth in the Schedule, this Option may be exercised in whole or in part with respect to such Option Shares, subject to the following provisions:

(a)    In the event that the Optionee’s employment is terminated by reason of Early Retirement occurring after December 31 of the same year as the date of grant of the Option, Normal Retirement, death or Disability, such Option Shares may be exercised on or prior to the Expiration Date;

(b)    If employment is terminated by the Optionee (other than by Early Retirement occurring after December 31 of the same year as the date of grant of the Option, death, Disability or Normal Retirement), such Option Shares may be exercised for a period of 30 days from the effective date of termination;

(c)    If, other than by death, Disability, Normal Retirement, or Early Retirement occurring after December 31 of the same year as the date of grant of the Option, the Optionee’s employment is terminated by the Company, a subsidiary or affiliate without cause for any reason (even if such termination constitutes unfair dismissal under the employment laws of the country where the Optionee resides or if the Optionee’s termination is later determined to be invalid and his or her employment is reinstated) or in the event of any other termination of

1



employment caused directly or indirectly by the Company or a subsidiary or affiliate, such Option Shares may be exercised for a period of 12 months following such termination; provided, however, if the Optionee shall die within such 12-month period, such Option Shares may be exercised for a period of 12 months from the date of death of the Optionee; and

(d)    If the Optionee’s employment is involuntarily suspended or terminated for Cause, no Option Shares may be exercised during the period of suspension, or following such termination of employment.

No provision of this paragraph 3 shall permit the exercise of any Option Shares after the Expiration Date. For purposes of this Agreement, the Optionee’s employment shall be deemed to be terminated (i) when he or she is no longer actively employed by the Kraft Foods Group (regardless of the reason for such termination and whether or not later found to be invalid or in breach of employment laws in the jurisdiction where the Optionee is employed or the terms of the Optionee’s employment agreement, if any), and (ii) when he or she is no longer actively employed by a corporation, or a parent or subsidiary thereof, substituting a new option for this Option (or assuming this Option) in connection with a merger, consolidation, acquisition of property or stock, separation, split-up, reorganization, liquidation or similar transaction. The Optionee shall not be considered actively employed during any notice period or period of pay in lieu of notice required under any applicable law or during any other period for which he or she is receiving, or is eligible to receive, salary continuation, notice period or garden leave payments, or other benefits under the Kraft Foods Group, Inc. Severance Pay Plan, or any similar plan maintained by the Kraft Foods Group or through other such arrangements that may be entered into that give rise to separation or notice pay, except in any case in which the Optionee is eligible for Normal Retirement or Early Retirement upon the expiration of salary continuation or other benefits. The Committee shall have the exclusive discretion to determine when the Optionee is no longer actively employed for purposes of the Option. Unless otherwise determined by the Committee, leaves of absence shall not constitute a termination of employment for purposes of this Agreement. Notwithstanding the foregoing provisions and unless otherwise determined by the Company, this Option may only be exercised on a day that the NASDAQ Global Select Market (the “ Exchange ”) is open. Accordingly, if the Expiration Date is a day the Exchange is closed, the Expiration Date shall be the immediately preceding day on which the Exchange is open.

4.     Exercise of Option and Withholding Taxes . This Option may be exercised only in accordance with the procedures and limitations (including the country-specific terms set forth in Appendix B to the Agreement) set forth in the Company’s Equity Awards Plan Guide , as amended from time to time (the “ Methods of Exercise ”).

The Optionee acknowledges that, regardless of any action taken by the Company or, if different, the Optionee’s employer (the “ Employer ”), the ultimate liability for all income tax, social insurance, payroll tax, fringe benefits tax, payment on account or other tax‑related items related to the Optionee’s participation in the Plan and legally applicable to the Optionee (“ Tax-Related Items ”), is and remains the Optionee’s responsibility and may exceed the amount actually withheld by the Company or the Employer.
The Optionee further acknowledges that the Company and/or the Employer (a) make no representations or undertakings regarding the treatment of any Tax-Related Items in connection with any aspect of the Option, including the grant, vesting or exercise of the Option, the subsequent sale of Option Shares acquired pursuant to such exercise and the receipt of any dividends; and (b) do not commit to and are under no obligation to structure the terms of the grant or any aspect of the Option to reduce or eliminate the Optionee’s liability for Tax-Related Items or achieve any particular tax result. Further if the Optionee becomes subject to any Tax-Related Items in more than one jurisdiction between the date of grant and the date of any relevant taxable event (including jurisdictions outside the United States), the Optionee acknowledges that the Company and/or the Employer (or former employer, as applicable) may be required to withhold or account for (including report) Tax-Related Items in more than one jurisdiction.

The Optionee acknowledges and agrees that the Company shall not be required to deliver the Option Shares being exercised upon any exercise of this Option unless it has received payment in a form acceptable to the Company for all applicable Tax-Related Items, as well as amounts due to the Company as “ theoretical taxes ” pursuant to the then-current international assignment and tax and/or social insurance equalization policies and

2



procedures of the Kraft Foods Group, or arrangements satisfactory to the Company for the payment thereof have been made.

In this regard, the Optionee authorizes the Company and/or the Employer, in their sole discretion and without any notice or further authorization by the Optionee, to withhold all applicable Tax-Related Items legally due by the Optionee and any theoretical taxes from the Optionee’s wages or other cash compensation paid by the Company and/or the Employer or from proceeds of the sale of Option Shares acquired at exercise either through a voluntary sale or through a mandatory sale arranged by the Company (on the Optionee’s behalf and at the Optionee’s direction pursuant to this authorization) without further consent. In addition, unless otherwise determined by the Committee, Tax-Related Items or theoretical taxes may be paid with outstanding shares of the Company’s Common Stock, such shares to be valued at Fair Market Value on the exercise date, or by the Company withholding from Option Shares subject to the exercised Option, provided, however, that withholding in Option Shares shall be subject to approval by the Committee to the extent deemed necessary or advisable by counsel to the Company at the time of any relevant tax withholding event. Finally, the Optionee agrees to pay to the Company or the Employer any amount of Tax-Related Items and theoretical taxes that the Company or the Employer may be required to withhold or account for as a result of the Optionee’s participation in the Plan that cannot be satisfied by the means previously described.
To avoid any negative accounting treatment, the Company may withhold or account for Tax-Related Items or theoretical taxes by considering applicable minimum statutory withholding amounts or other applicable withholding rates. If the obligation for Tax-Related Items and/or theoretical taxes is satisfied by withholding in Option Shares, for tax purposes, the Optionee is deemed to have been issued the full number of Option Shares subject to the exercised Option, notwithstanding that a number of the Option Shares are held back solely for the purpose of paying the Tax-Related Items.
5.     Cash-Out of Option . The Committee may elect to cash out all or a portion of the Option Shares to be exercised pursuant to any Method of Exercise by paying the Optionee an amount in cash or Common Stock, or both, equal to the Fair Market Value of such shares on the exercise date less the Grant Price for such shares.
 
6.     Transfer Restrictions . Unless otherwise required by law, this Option is not transferable or assignable by the Optionee in any manner other than by will or the laws of descent and distribution and is exercisable during the Optionee’s lifetime only by the Optionee. The terms of the Plan and this Agreement shall be binding upon the executors, administrators, heirs, successors and assigns of the Optionee.

7.    A djustments . In the event of any merger, share exchange, reorganization, consolidation, recapitalization, reclassification, distribution, stock dividend, stock split, reverse stock split, split-up, spin-off, issuance of rights or warrants or other similar transaction or event affecting the Common Stock after the date of this Award, the Committee shall make adjustments to the terms and provisions of this Award (including, without limiting the generality of the foregoing, terms and provisions relating to the Grant Price and the number and kind of shares subject to this Option) as it deems appropriate, including, but not limited to, the substitution of equity interests in other entities involved in such transactions, to provide for cash payments in lieu of the Option, and to determine whether continued employment with any entity resulting from such transaction or event will or will not be treated as a continued employment with the Kraft Foods Group, in each case, subject to any Committee action specifically addressing any such adjustments, cash payments or continued employment treatment.

8.     Successors . Whenever the word “Optionee” is used herein under circumstances such that the provision should logically be construed to apply to the executors, the administrators, or the person or persons to whom this Option may be transferred pursuant to this Agreement, it shall be deemed to include such person or persons. This Agreement shall be binding upon and inure to the benefit of any successor or successors of the Company and any person or persons who shall acquire any rights hereunder in accordance with this Agreement, the Award Statement or the Plan.


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9.     Governing Law . This Agreement shall be governed by the laws of the Commonwealth of Virginia, U.S.A., without regard to choice of laws principles thereof.

10.     Award Confers No Rights to Continued Employment - Nature of the Grant . Nothing contained in the Plan or this Agreement (including, as applicable, the appendices) shall give any employee the right to be retained in the employment of any member of the Kraft Foods Group or affect the right of any such employer to terminate any employee. The adoption and maintenance of the Plan shall not constitute an inducement to, or condition of, the employment of any employee. Further, the Optionee acknowledges and agrees that:

(a)    the Plan is established voluntarily by the Company, it is discretionary in nature and it may be modified, amended, suspended or terminated by the Company at any time, to the extent permitted by the Plan;
(b)    the grant of the Option is voluntary and occasional and does not create any contractual or other right to receive future grants of options, or benefits in lieu of options, even if options have been granted in the past;
(c)    all decisions with respect to future option or other grants, if any, will be at the sole discretion of the Committee;
(d)    the Optionee is voluntarily participating in the Plan;
(e)    the Option and the Option Shares subject to the Option are not intended to replace any pension rights or compensation;
(f)    the Option and the Option Shares subject to the Option and the income and the value of same are not part of normal or expected compensation for purposes of calculating any severance, resignation, termination, redundancy, dismissal, end-of-service payments, bonuses, long-service awards, pension, retirement or welfare benefits;
(g)     the future value of the underlying Option Shares is unknown, indeterminable and cannot be predicted with certainty;
(h)    if the underlying shares of Common Stock do not increase in value, the Option will have no value;
(i)    if the Optionee exercises the Option and obtains shares of Common Stock, the value of those shares of Common Stock acquired upon exercise may increase or decrease in value, even below the Grant Price;
(j)    no claim or entitlement to compensation or damages shall arise from forfeiture of the Option resulting from the termination of the Optionee’s employment or other service relationship (for any reason whatsoever, whether or not later found to be invalid or in breach of any employment laws in the jurisdiction where the Optionee is employed or the terms of the Optionee’s employment agreement, if any), and in consideration of the grant of the Option to which the Optionee is otherwise not entitled, the Optionee irrevocably agrees never to institute any claim against the Company, any of its subsidiaries or affiliates or the Employer, waives his or her ability, if any, to bring any such claim, and releases the Kraft Foods Group and the Employer from any such claim; if, notwithstanding the foregoing, any such claim is allowed by a court of competent jurisdiction, then, by participating in the Plan, the Optionee shall be deemed irrevocably to have agreed not to pursue such claim and agrees to execute any and all documents necessary to request dismissal or withdrawal of such claim;
(k)    unless otherwise provided in the Plan or by the Company in its discretion, the Option and the benefits evidenced by this Agreement do not create any entitlement to have the Option or any such benefits transferred to, or assumed by, another company nor to be exchanged, cashed out or substituted for, in connection with any corporate transaction affecting the Common Stock of the Company;

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(l)     the Company is not providing any tax, legal or financial advice, nor is the Company making any recommendations regarding the Optionee’s participation in the Plan, or the Optionee’s acquisition or sale of the underlying shares of Common Stock;
(m)     the Optionee is hereby advised to consult with the Optionee’s own personal tax, legal and financial advisors regarding the Optionee’s participation in the Plan before taking any action related to the Plan;
(n)    the Option is designated as not constituting an Incentive Stock Option; this Agreement shall be interpreted and treated consistently with such designation; and
(o)    the following provisions apply only if the Optionee is providing services outside the United States:
(i)    the Option and the Option Shares subject to the Option are not part of normal or expected compensation or salary for any purpose; and

(ii)    The Optionee acknowledges and agrees that neither the Company, the Employer nor any member of the Kraft Foods Group shall be liable for any foreign exchange rate fluctuation between the Optionee’s local currency and the United States Dollar that may affect the value of the Option or any shares of Common Stock delivered to the Optionee upon exercise of the Option or of any proceeds resulting from the Optionee’s sale of such shares.
11 .      Data Privacy . The Optionee explicitly and unambiguously consents to the collection, use and transfer, in electronic or other form, of the Optionee’s personal data as described in this Agreement and any other Option grant materials (such information collectively referred to herein as “ Data ”) by and among, as applicable, the Employer and the Kraft Foods Group for the exclusive purpose of implementing, administering and managing the Optionee’s participation in the Plan.
 
The Optionee understands that the Company and the Employer may hold certain personal information about the Optionee, including, but not limited to, the Optionee’s name, home address and telephone number, date of birth, social insurance number or other identification number, salary, nationality, job title, any shares of stock or directorships held in the Company, details of all options or any other entitlement to shares of stock awarded, canceled, exercised, vested, unvested or outstanding in the Optionee’s favor, for the exclusive purpose of implementing, administering and managing the Plan .

The Optionee understands that Data will be transferred to UBS Financial Services (“ UBS ”), or such other stock plan service provider as may be selected by the Company in the future, which is assisting the Company with the implementation, administration and management of the Plan. The Optionee understands that Data may also be transferred to the Company’s independent registered public accounting firm, PricewaterhouseCoopers LLP, or such other public accounting firm that may be engaged by the Company in the future. The Optionee understands that the recipients of the Data may be located in the United States or elsewhere, and that the recipients’ country (e.g., the United States) may have different data privacy laws and protections than the Optionee’s country. The Optionee understands that if he or she resides outside the United States, the Optionee may request a list with the names and addresses of any potential recipients of the Data by contacting the Optionee’s local human resources representative. The Optionee authorizes the Company, UBS and any other possible recipients which may assist the Company (presently or in the future) with implementing, administering and managing the Plan to receive, possess, use, retain and transfer the Data, in electronic or other form, for the sole purpose of implementing, administering and managing the Optionee’s participation in the Plan. The Optionee understands that Data will be held only as long as is necessary to implement, administer and manage the Optionee’s participation in the Plan. The Optionee understands that if he or she resides outside the United States, the Optionee may, at any time, view Data, request additional information about the storage and processing of Data, require any necessary amendments to Data or refuse or withdraw the consents herein, in any case without cost, by contacting in writing the Optionee’s local human resources representative. Further, the Optionee understands that he or she is providing the consents herein on a purely voluntary basis. If the Optionee does not consent, or if the Optionee later seeks to revoke his or her consent, his or her employment

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status or service and career with the Employer will not be adversely affected; the only adverse consequence of refusing or withdrawing the Optionee’s consent is that the Company would not be able to grant the Optionee an Option or other equity awards or administer or maintain such awards. Therefore, the Optionee understands that refusing or withdrawing his or her consent may affect the Optionee’s ability to participate in the Plan. For more information on the consequences of the Optionee’s refusal to consent or withdrawal of consent, the Optionee understands that he or she may contact his or her local human resources representative.

12. Interpretation . The terms and provisions of the Plan (a copy of which will be furnished to the Optionee upon written request to the Office of the Corporate Secretary, Kraft Foods Group, Inc., Three Lakes Drive, Northfield, Illinois, U.S.A. 60093) are incorporated herein by reference. To the extent any provision in this Agreement is inconsistent or in conflict with any term or provision of the Plan, the Plan shall govern. The Committee shall have the right to resolve all questions which may arise in connection with the Award or this Agreement, including whether an Optionee is no longer actively employed and any interpretation, determination or other action made or taken by the Committee regarding the Plan or this Agreement shall be final, binding and conclusive.

13. Restrictive Covenants . If the Optionee is, as of the date of grant of the Option, designated in Salary Band G or above, the Option shall be subject to the non-competition and non-solicitation covenants set forth in the Appendix A to this Agreement.

14. Miscellaneous Definitions . For the purposes of this Agreement, the term “ Disability ” means permanent and total disability as determined under the procedures established by the Company for purposes of the Plan and the term “ Normal Retirement ” means retirement from active employment under a pension plan of the Kraft Foods Group, or under an employment contract with any member of the Kraft Foods Group, on or after the date specified as normal retirement age in the pension plan or employment contract, if any, under which the Optionee is at that time accruing pension benefits for his or her current service (or, in the absence of a specified normal retirement age, the age at which pension benefits under such plan or contract become payable without reduction for early commencement and without any requirement of a particular period of prior service). For the purposes of this Agreement, “ Early Retirement ” means retirement from active employment other than Normal Retirement, as determined by the Committee, in its sole discretion. As used herein, “ Kraft Foods Group ” means Kraft Foods Group, Inc. and each of its subsidiaries and affiliates. For purposes of this Agreement, (x) a “ subsidiary ” includes only any company in which the applicable entity, directly or indirectly, has a beneficial ownership interest of greater than 50 percent and (y) an “ affiliate ” includes only any company that (A) has a beneficial ownership interest, directly or indirectly, in the applicable entity of greater than 50 percent or (B) is under common control with the applicable entity through a parent company that, directly or indirectly, has a beneficial ownership interest of greater than 50 percent in both the applicable entity and the affiliate.

15. Language . If this Agreement or any other document related to the Plan is translated into a language other than English and if the meaning of the translated version is different from the English version, the English version will control.

16. Compliance With Law . Notwithstanding any other provision of the Plan or this Agreement, unless there is an available exemption from any registration, qualification or other legal requirement applicable to the shares of Common Stock, the Company shall not be required to deliver any Option Shares issuable upon exercise of the Option prior to the completion of any registration or qualification of the shares under any local, state, federal or foreign securities or exchange control law or under rulings or regulations of the Commission or of any other governmental regulatory body, or prior to obtaining any approval or other clearance from any local, state, federal or foreign governmental agency, which registration, qualification or approval the Company shall, in its absolute discretion, deem necessary or advisable. The Optionee understands that the Company is under no obligation to register or qualify the shares with the Commission or any state or foreign securities commission or to seek approval or clearance from any governmental authority for the issuance or sale of the shares. Further, the Optionee agrees that the Company shall have unilateral authority to amend the Plan and the Agreement without the Optionee’s

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consent to the extent necessary to comply with securities or other laws applicable to the issuance of shares of Common Stock.

17. Electronic Delivery and Acceptance . The Company may, in its sole discretion, decide to deliver any documents related to current or future participation in the Plan by electronic means or to request the Optionee’s consent to participate in the Plan by electronic means. The Optionee hereby consents to receive such documents by electronic delivery and, if requested, agrees to participate in the Plan through an on-line or electronic system established and maintained by the Company or a third party designated by the Company.

18. Agreement Severable . The provisions of this Agreement are severable and if any one or more provisions are determined to be illegal or otherwise unenforceable, in whole or in part, the remaining provisions shall nevertheless be binding and enforceable.

19. Headings . Headings of paragraphs and sections used in this Agreement are for convenience only and are not part of this Agreement, and must not be used in construing it.

20. Imposition of Other Requirements . The Company reserves the right to impose other requirements on the Optionee’s participation in the Plan, on the Option, and on any shares of Common Stock acquired under the Plan, to the extent the Company determines it is necessary or advisable for legal or administrative reasons, and to require the Optionee to sign any additional agreements or undertakings that may be necessary to accomplish the foregoing.

21. Appendix B . Notwithstanding any provisions in this Agreement, the Option shall be subject to any special terms set forth in Appendix B to this Agreement for the Optionee’s country. Moreover, if the Optionee relocates to one of the countries included in Appendix B, the special terms for such country will apply to the Optionee, to the extent the Company determines that the application of such terms is necessary or advisable for legal or administrative reasons.

22. Waiver . The Optionee acknowledges that a waiver by the Company of a breach of any provision of this Agreement shall not operate or be construed as a waiver of any other provision of this Agreement or of any subsequent breach by the Optionee or any other participant of the Plan.

IN WITNESS WHEREOF, this Global Stock Option Award Agreement has been granted as of _______________, ______.

KRAFT FOODS GROUP, INC.


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APPENDIX A

NON-COMPETITION AND NON-SOLICITATION COVENANTS
APPLICABLE TO CERTAIN EMPLOYEES


I.
APPLICATION
    
This Appendix A includes additional terms and conditions that govern the Option Shares granted to the Optionee under the Plan if the Optionee is, as of the date of grant of the Option, designated in Salary Band G or above. Therefore, by accepting the Option, a Salary Band G or above Participant will be agreeing to comply with the restrictive covenants and other provisions set forth below.

II.
RESTRICTIVE COVENANTS

a. Acknowledgements. In exchange for receiving the Option, the Optionee acknowledges and agrees that the services to be rendered by Optionee to the Company will be of a special character having a unique value to the Company, and that, as a result of the Optionee’s role and position within the Company, the Optionee will be provided with specialized training and given access to, or be responsible for the development of, some of the Company’s most sensitive confidential information, the disclosure and use of which would be harmful if used for the benefit of the Company’s competitors. Optionee recognizes that the Company’s relationships with the customers, suppliers, licensees, licensors, vendors, consultants, and independent contractors (collectively, “Partners”) with which the Optionee serves or has contact, and with other employees, is special and unique, based upon the development and maintenance of goodwill resulting from the Partners’, and other employees’ contacts with the Company and its employees, including the Optionee. Optionee also recognizes that the Company’s relationship with other employees, is special and unique, based upon the development, maintenance, and provision of training, opportunities, and goodwill by the Company and its employees, including the Optionee. The Optionee further acknowledges the Company’s ongoing substantial investment of time, money, and other resources to recruit, train, equip, and retain talented individuals, including the Optionee, promotes the business goodwill of the Company by fostering productive, long-term relationships between the Company and its employees. As a result of the Optionee’s position and the Optionee’s Partners, and employee contacts, the Optionee recognizes that the Optionee will gain valuable information about (i) the Company’s most sensitive and valuable confidential information, (ii) the Company’s business habits, needs, pricing policies, purchasing policies, profit structures, and margins, (iii) the Company’s relationships with its customers, their buying habits, special needs, and purchasing policies, (iv) the Company’s relationships with its suppliers, their pricing habits, and purchasing policies, (v) the Company’s pricing policies, purchasing policies, profit structures, and margin needs, (vi) the skills, capabilities and other employment-related information relating to the Company employees, and (vii) and other matters of which the Optionee would not otherwise know and that is not otherwise readily available. Such knowledge is essential to the business of the Company and the Optionee recognizes that it would be harmful if used for the benefit of the Company’s competitors. Optionee acknowledges and agrees that any injury to the Company’s Partner, or employee relationships, the loss of those relationships, or the inevitable disclosure of Company confidential information to a competitor would cause irreparable harm to the Company. Optionee recognizes that during a period following termination of the Optionee’s employment, the Company is entitled to protection from the Optionee’s use of Company confidential information and the Partner, and employee relationships with which the Optionee has been entrusted by the Company during the Optionee’s employment. Optionee acknowledges and agrees that due to the nature of the Optionee’s role within the Company and the Company confidential information to which the Optionee will have access, the Optionee’s employment with a competitor in the same or substantially the same capacity in which the Optionee was employed by the Company will inevitably result in the disclosure of the Company’s most sensitive confidential information. Optionee also recognizes that if the Optionee’s employment terminates, the Company will be required to rebuild the Partner, and employee relationships with which the Optionee has been entrusted by the Company during the Optionee’s employment. Optionee also recognizes that merely limiting the Partners, and employees the Optionee can solicit after termination will not be sufficient to protect the Company’s legitimate business interests.


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b. Non-Competition and Non-Solicitation Obligations . Therefore, in exchange for receiving the Option, the Optionee hereby explicitly agrees that, during the Optionee’s employment and for a period of 12 months following the termination of the Optionee’s employment with the Company for any reason, including termination by the Company with or without cause, the Optionee will not, either as an employee, employer, consultant, agent, principal, partner, stockholder, officer, director, or in any other individual or representative capacity, directly or indirectly:

i. Engage in any business activities within the same line or lines of business for which the Optionee performed services for the Company and in a capacity that is similar to the capacity in which the Optionee was employed by the Company with any person or entity that competes with the Company in the consumer packaged food and beverage industry anywhere within North America.

ii. Solicit, assist in the solicitation of, or accept any business (other than on behalf of the Company) from any customer who, during the two (2) years immediately preceding the Optionee's termination, had been assigned to the Optionee by the Company, or any customer with which the Optionee had contact on behalf of the Company while an employee of the Company, or any customer about which the Optionee had access to confidential information by virtue of the Optionee's employment with the Company; or disclose to any person, firm, association, corporation or business entity of any kind the names or addresses of any such customer; or directly or indirectly in any way request, suggest or advise any such customer or any suppliers, licensees, licensors, vendors, consultants, and independent contractors with which the Optionee had contact on behalf of the Company to withdraw or cancel any of their business or refuse to continue to do business with the Company. This paragraph shall apply only where the customer is solicited to purchase a service or product that competes with the services or products offered by the Company.
 
iii. Cause, solicit, induce, or encourage any individual who was an employee of the Company at the time of, or within 6 months prior to, the Optionee’s termination, to terminate or reject their employment with the Company or to seek or accept employment with any other entity, including but not limited to a competitor, supplier, customer or client of the Company, nor shall the Optionee cooperate with any others in doing or attempting to do so. As used herein, the term “solicit, induce, or encourage” includes, but is not limited to, (i) initiating communications with a Company employee relating to possible employment, (ii) offering bonuses or other compensation to encourage a Company employee to terminate his or her employment with the Company and accept employment with any entity, (iii) recommending a Company employee to any entity, and (iv) aiding an entity in recruitment of a Company employee.

c. Reasonableness of Restrictions . The Optionee acknowledges and agrees that, given the Company’s operations, the geographic restrictions contained in the above restrictions are reasonable to protect the Company’s interests. The Optionee acknowledges and agrees that the length of the time periods applicable to the restrictive covenants set forth in this Section are appropriate and reasonable, in view of the nature of the Company’s business and Optionee’s employment with the Company and knowledge of its business. The Optionee acknowledges and agrees that the Optionee carefully considered the terms of this Agreement, including the covenants set forth in this Section II , and acknowledges that if this Agreement is enforced according to its terms, the Optionee will be able to earn a reasonable living in commercial activities unrelated to the Company in locations satisfactory to the Optionee. The Optionee also acknowledges that the restrictive covenants set forth in this Section II are a vital part of and intrinsic to the ongoing operations of the Company, in light of the nature of the business and the Optionee’s unique position, skills, and knowledge with and of the Company. Notwithstanding the foregoing, if any provision or portion of this Section II or its subparts is held to be unenforceable because of the scope, duration, territory, or terms thereof, the Optionee agrees that the court making such determination shall have the power to reduce the scope, duration, territory and/or terms of such provision, and to delete specific words or phrases in such provision, so that the provision is enforceable by the court, and such provision as amended shall be enforced by the court.

d. Direct or Indirect Violations . The Optionee acknowledges and agrees that the Optionee will be in violation of Section II if the Optionee engages in any or all of the activities set forth in this Section II directly as an individual, or indirectly for, through, or with assistance from, any other person or entity, whether as partner, joint venturer, employee, agent, salesperson, employee, officer, manager and/or director of any person or entity, or as an equity holder of any person or entity in which the Optionee or the Optionee’s spouse, child, or parent owns, directly or indirectly, any of the outstanding equity interests.

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e. Tolling of Covenants . The Optionee acknowledges and agrees that that if it is judicially determined that the Optionee has violated any of the Optionee’s obligations under Section II, then the period applicable to each obligation that the Optionee has been determined to have violated shall automatically toll from the date of the first breach, and all subsequent breaches, until the resolution of the breach through private settlement, judicial or other action, including all appeals.

f. Remedies. The Optionee acknowledges and agrees that, in the event of a breach or threatened breach of the Optionee’s obligations under this Section II (including all subparts), irreparable injury would be caused to the Company, for which the Company would have an inadequate remedy at law. The Optionee therefore agrees that, in addition to and without limitation of any rights that the Company may otherwise have, at law or in equity, the Company shall have the right to temporary, preliminary, and permanent injunctive relief against the Optionee in the event of such breach, or threatened breach, in addition to any other equitable relief (including without limitation an accounting and/or disgorgement) and/or any other damages as a matter of law. The Optionee also agrees that the Company is entitled to its reasonable attorneys’ fees and costs incurred in enforcing the restrictive covenants contained in this Agreement or successfully prosecuting or defending any action under this Agreement. Furthermore, no bond need be posted in conjunction with the application for, or issuance of, an injunction (which requirement the Optionee hereby specifically and expressly waives).

III.
RECOUPMENT OF PROCEEDS

If the Optionee violates any agreement between the Optionee and the Company or its Affiliates with respect to non-competition, non-solicitation, confidentiality, or protection of trade secrets (or similar provision regarding intellectual property), including Section II of this Appendix A: (i) the Company shall have the right, at its discretion, to recoup or terminate any Option Shares that vested in the 12 months preceding either (A) the date on which the Company first became aware of such violation or (B) the date of the Optionee’s termination of employment; and (ii) if the Optionee has exercised any portion of the Option Shares that vested in the 12 months either (A) preceding the date on which the Company first became aware of such violation or (B) the date of Optionee’s termination of employment, the Optionee shall immediately remit a cash payment to the Company up to (but not in excess to) the difference between the Grant Price and the market price of each Option Share on the date of exercise. The remedy provided by this Section III shall be in addition to and not in lieu of any rights or remedies which the Company may have against the Optionee under any statute, regulation or Company policy, as in effect from time to time, relating to the forfeiture or recoupment of compensation.

The Optionee further agrees that by accepting the Option, the Optionee authorizes the Company and its affiliates to deduct any amount or amounts owed by the Optionee pursuant to this Section III from any amounts payable by or on behalf of the Company or any Affiliate to the Optionee, including, without limitation, any amount payable to the Optionee as salary, wages, vacation pay, bonus or the settlement of any exercised Option Shares or any stock-based award. This right of setoff shall not be an exclusive remedy and the Company’s or an affiliate’s election not to exercise this right of setoff with respect to any amount payable to the Optionee shall not constitute a waiver of this right of setoff with respect to any other amount payable to the Optionee or any other remedy.

 



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EXHIBIT 10.2

KRAFT FOODS GROUP, INC.
PERFORMANCE SHARE PLAN (PSP)
([____] - [_____] Performance Cycle)
AWARD AGREEMENT
1.
Grant of PSP Award .

(a) PSP Award . In consideration of the Participant’s agreement to provide services to Kraft Foods Group, Inc., a corporation organized under the laws of the Commonwealth of Virginia (the “ Company ”), or to any entity that directly or indirectly through one or more intermediaries controls or is controlled by the Company (the “ Affiliate ”), and, as applicable, in consideration for the Participant’s assent to the non-competition and non-solicitation covenants provided in the attached Appendix A hereto, and for other good and valuable consideration, the Company hereby grants as of the date set forth in the PSP Award Notice (the “ Notice ”) to the Participant named in the Notice (the “ Participant ”) a PSP Award with respect to the Performance Cycle set forth in the Notice, subject to the terms and provisions of the Notice, this PSP Award Agreement, including any appendices (this “ Agreement ”), and the Company’s 2012 Performance Incentive Plan, as amended from time to time (the “ 2012 Plan ”). Unless and until the PSP Award becomes payable in the manner set forth in Section 4 hereof, the Participant shall have no right to payment of the PSP Award. Prior to payment of the PSP Award, the PSP Award shall represent an unsecured obligation of the Company, payable (if at all) from the general assets of the Company.

(b) 2012 Plan .

(i) Incorporation of Terms and Conditions . The PSP Award and this Agreement are subject to the terms and conditions of the 2012 Plan, which are incorporated herein by reference. In the event of any inconsistency between the 2012 Plan and this Agreement, the terms of the 2012 Plan shall control.
(ii) Performance Criteria . The Committee, in its sole discretion, shall have the authority to determine, establish and adjust Performance Cycles, establish the applicable Performance Goals, adjust the applicable Performance Goals, certify the attainment of Performance Goals, and determine whether the PSP Award is intended to qualify as Qualified Performance Based-Compensation pursuant to the terms of the 2012 Plan. Furthermore, the Committee shall have the authority to take such actions as it may, in its sole discretion, deem necessary to ensure that the PSP Award meets the requirements of Code Section 162(m) (including any amendments thereto) and any Treasury Regulations or rulings issued thereunder, subject to the terms of the 2012 Plan.

2. Definitions . All capitalized terms used in this Agreement without definition shall have the meanings ascribed in the 2012 Plan and the Notice. The following terms shall have the meanings specified below, unless the context clearly indicates otherwise. The singular pronoun shall include the plural where the context so indicates.

(a)
“Covered Employee” means a Participant who is, or could be, a “covered employee” within the meaning of Section 162(m)(3) of the Code.

(b)
“Disability” means permanent and total disability as determined under procedures established by the Company for purposes of the 2012 Plan.


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(c)
“Early Retirement” means retirement from active employment other than Normal Retirement, as determined by the Committee, in its sole discretion.

(d)
“GAAP” means U.S. generally accepted accounting principles.

(e)
“PSP Award Share Payout” means an amount equal to the (i) the PSP Award Target, divided by (ii) the Fair Market Value of a share of Common Stock on the annual stock grant date, rounded up to the next whole share of Common Stock, and multiplied by (iii) the Performance Goal Attainment Factor, and, in the case of a Participant who terminates employment before the last day of the Performance Cycle, multiplied by (iv) the Participation Period Factor.
 
(f)
“PSP Award Target” means an amount equal to (i) a percentage of the Participant’s Long-Term Incentive Target (ii) a percentage of a performance incentive pool established by the Committee, or (iii) a combination of the formulations set forth in subsections (i) and (ii) above.

(g)
“Maximum Goal Factor” means a percentage established by the Committee with respect to a PSP Award and Performance Cycle, and representing the maximum percentage that may be determined to have been attained as a Performance Goal Attainment Factor. In the case of PSP Awards that are intended to constitute Qualified Performance-Based Compensation, the Maximum Goal Factor shall be established at the same time the related Performance Goals are established.

(h)
“Normal Retirement” means retirement from active employment under a pension plan of the Company or an Affiliate, on or after the date specified as normal retirement age in the pension plan, if any, under which the Participant is at that time accruing pension benefits for his or her current service (or, in the absence of a specified normal retirement age, the age at which pension benefits under such plan become payable without reduction for early commencement and without any requirement of a particular period of prior service), or, for a Participant who is not accruing benefits under any pension plan, 65 or such other age as determined by the Committee in its sole discretion to be considered “Normal Retirement.”

(i)
“Participant’s Long-Term Incentive Target” means a dollar value established by the Company.

(j)
“Participation Period Factor” means a fraction, the numerator of which is the number of months (including partial months, rounded up to the next whole month) the Participant was actively employed with the Company (or Affiliate) during the Performance Cycle and the denominator of which is the number of months (including partial months, rounded up to the next whole month) in the Performance Cycle. The Committee, in its sole discretion, may adjust the Participation Period Factor.

(k)
“Performance Goal Attainment Factor” means a percentage ranging from 0% to the Maximum Goal Factor representing the rate at which the Performance Goals have been attained as determined by the Committee.

(l)
“Qualified Performance-Based Compensation” means any compensation awarded to a Covered Employee that is intended to qualify as “qualified performance-based compensation” as described in Section 162(m)(4)(C) of the Code.

3. Vesting and Forfeiture .

(a) Vesting . The PSP Award shall become payable to the extent the Performance Goals are attained, as determined by the Committee in accordance with the provisions of the 2012 Plan and the terms of this Agreement, subject to Section 3(b) below.

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(b) Forfeiture . Except as provided herein, if the Participant has not been continuously and actively employed with the Company (or an Affiliate) from the date of the Notice through the last day of the applicable Performance Cycle, the PSP Award shall thereupon be forfeited immediately and without any further action by the Company. For purposes of the preceding sentence, a Participant will not be considered to be continuously and actively employed with the Company (or an Affiliate) once he or she has stopped providing services, notwithstanding any notice period mandated under the employment laws of the country where the Participant resides ( e.g ., active employment would not include a period of “garden leave” or similar period pursuant to the employment laws of the country where the Participant resides), unless otherwise determined by the Company on a country-by-country basis. The Committee shall have the exclusive discretion to determine when a Participant is no longer actively employed for purposes of the PSP Award, subject to compliance with Section 409A of the Code.

(i) Death/Disability . In the event of a Participant’s death or termination of the Participant’s active employment with the Company (or an Affiliate) as a result of the Participant’s Disability, in each case, during the first year following the commencement of a Performance Cycle, the Participant shall forfeit any rights under the PSP Award to which the Performance Cycle relates. In the event of a Participant’s death or termination of the Participant’s active employment with the Company (or an Affiliate) as a result of the Participant’s Disability, in each case, after the first year following the commencement of a Performance Cycle, the PSP Award shall be payable calculated based on a Performance Goal Attainment Factor equal to 100%, subject to compliance with the payment timing provisions set forth in Section 4 hereof, prorated by applying the Participant’s Participation Period Factor.

(ii) Retirement . In the event a Participant’s active employment with the Company (or an Affiliate) terminates prior to the last date of the applicable Performance Cycle as a result of the Participant’s Early Retirement or Normal Retirement, if the Committee in its sole discretion so determines:

(A) If the PSP Award is not intended to qualify as Qualified Performance-Based Compensation, the Participant shall receive a prorated portion of the PSP Award that is calculated based on a Performance Goal Attainment Factor equal to 100% or such other percentage specified by the Company, or, to the extent the retirement occurs in the third calendar year of the Performance Cycle, the percentage may also be based on actual attainment of the Performance Goals, in each case, subject to compliance with the payment timing provisions set forth in Section 4 hereof, prorated by applying the Participant’s Participation Period Factor;

(B) If the PSP Award is intended to qualify as Qualified Performance-Based Compensation, the Participant shall receive a prorated portion of the PSP Award payable upon actual attainment of the Performance Goals in satisfaction of the conditions set forth herein, subject to compliance with the payment and timing provisions set forth in Section 4 hereof, prorated by applying the Participant’s Participation Period Factor.

If the Company determines that there has been a legal judgment and/or legal development in the jurisdiction where the Participant resides that results in the favorable treatment on Early or Normal Retirement described in this Section being deemed unlawful and/or discriminatory, then the Company will not apply such favorable treatment, and the Participant’s right to the PSP Award will be treated as it would under the first sentence of this Section 3(b).
(iii) Anything to the contrary in this Section 3(b) notwithstanding, the Committee may, in its sole discretion, provide for full or partial payment of the PSP Award upon termination of a Participant’s active employment for any reason prior to the completion of a Performance Cycle to which an PSP Award relates; provided that the Committee shall not exercise such discretion if doing so would cause other PSP Awards that are intended to qualify as Qualified Performance-Based Compensation not to qualify.


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4. Payment .

(a) Form and Time of Payment .

(i) PSP Award Payment . Subject to the terms of the 2012 Plan and this Agreement, any PSP Award that becomes payable in accordance with this Agreement shall be made in whole shares of Common Stock, which shall be issued in book-entry form, registered in the Participant’s name. In the event the PSP Award Share Payout results in less than a whole number of shares of Common Stock, the PSP Award Share Payout shall be rounded up to the next whole share of Common Stock (no fractional shares of Common Stock shall be issued in payment of an PSP Award). Any shares of Common Stock issued in respect of an PSP Award Share Payout shall be issued pursuant to the terms and conditions of the 2012 Plan and shall reduce the number of shares available for issuance thereunder.

(ii) Dividends . The PSP Award payment shall include the total amount of dividends paid on each share of Common Stock having a record date during the period beginning on first day of the Performance Cycle and ending on the earlier of the last day of the Performance Cycle or the date of payment of the Award, multiplied by the number of shares of Common Stock issued in respect of the PSP Award. The amount in respect of such dividends shall be paid in shares of Common Stock, rounded down to result in a whole number of shares.

(iii) Payment Timing . Except as otherwise provided in Section 4(a)(iii)(A) or (B) hereof, the PSP Award payment shall be made as soon as practicable following the date the PSP Award becomes payable in accordance with Section 3 hereof, but in any event no later than March 15 of the taxable year following the end of the Performance Cycle.

(A) Death; Disability Termination Payments . An PSP Award that becomes payable under Section 3(b)(i) hereof in connection with a Participant’s death or termination resulting from Disability shall be paid within 75 days following the Participant’s death or termination of employment, as applicable, but in any event no later than March 15 of the taxable year following the year of death or termination from Disability.

(B) Retirement . A PSP Award that becomes payable under Section 3(b)(ii) hereof in connection with a Participant’s Early Retirement or Normal Retirement shall be paid, (1) in the event the PSP Award Share Payout is calculated based on a specified Performance Goal Attainment Factor equal to 100% or another specified percentage, within 75 days following the date of termination, but in any event no later than March 15 of the taxable year following the year of retirement, and (2) in the event the PSP Award Share Payout is calculated based on actual attainment of the Performance Goals, at same time that the PSP Award Share Payout is paid to all other Participants in accordance with the first sentence of this Section 4(a)(iii).

(b) Conditions to Payment of PSP Award . Notwithstanding any other provision of this Agreement:

(i) The PSP Award shall not become payable to the Participant or his or her legal representative unless and until the Participant or his or her legal representative shall have satisfied all applicable withholding obligations for Tax-Related Items (as defined in Section 5 below), if any, in accordance with Section 5 hereof.

(ii) The Company shall not be required to issue or deliver any shares of Common Stock in payment of the PSP Award prior to the fulfillment of all of the following conditions: (A) the admission of the Common Stock to listing on all stock exchanges on which the Common Stock is then listed, (B) the completion of any registration or other qualification of the Common Stock under any state or federal law or under rulings or regulations of the Commission or other governmental regulatory body, which the Committee shall, in its sole and absolute discretion, deem necessary and advisable, or if the offering of the Common

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Stock is not so registered, a determination by the Company that the issuance of the Common Stock would be exempt from any such registration or qualification requirements, (C) the obtaining of any approval or other clearance from any state, federal or foreign governmental agency that the Committee shall, in its absolute discretion, determine to be necessary or advisable and (D) the lapse of any such reasonable period of time following the date the PSP Award becomes payable as the Committee may from time to time establish for reasons of administrative convenience, subject to compliance with Section 409A of the Code.

5. Withholding Taxes . Regardless of any action the Company or the Participant’s employer (the “ Employer ”) takes with respect to any or all income tax, social insurance, payroll tax, payment on account or other tax-related items related to the Participant’s participation in the 2012 Plan and legally applicable to the Participant (“ Tax-Related Items ”), the Participant acknowledges that the ultimate liability for all Tax-Related Items legally due by the Participant is and remains his or her responsibility and may exceed the amount actually withheld by the Company or the Employer. Furthermore, the Participant acknowledges that the Company and/or the Employer (a) make no representations or undertakings regarding the treatment of any Tax-Related Items in connection with any aspect of the PSP Award, including, but not limited to, the grant, vesting, or payment of this PSP Award or the subsequent sale of shares of Common Stock issued in payment of the PSP Award; and (b) do not commit to and are under no obligation to structure the terms of the grant of the PSP Award or any aspect of the Participant’s participation in the 2012 Plan to reduce or eliminate his or her liability for Tax-Related Items or achieve any particular tax result. If the Participant becomes subject to Tax-Related Items in more than one jurisdiction between the date of grant and the date of any relevant taxable or tax withholding event, as applicable, the Participant acknowledges that the Company and/or the Employer (or former employer, as applicable) may be required to withhold or account for (including report) Tax-Related Items in more than one jurisdiction.

The Company is authorized to satisfy the withholding for any or all Tax-Related Items arising from the granting, vesting, or payment of the PSP Award or sale of shares of Common Stock issued pursuant to the PSP Award, as the case may be, by deducting the number of shares of Common Stock having an aggregate value equal to the amount of Tax-Related Items withholding due from an PSP Award Share Payout or otherwise becoming subject to current taxation. If the Company satisfies the Tax-Related Items obligation by withholding a number of shares of Common Stock as described herein, for tax purposes, the Participant will be deemed to have been issued the full number of shares of Common Stock due to the Participant at vesting, notwithstanding that a number of shares of Common Stock is held back solely for the purpose of such Tax-Related Items withholding.
The Company is also authorized to satisfy the actual Tax-Related Items withholding arising from the granting, vesting or payment of this PSP Award, the sale of shares of Common Stock issued pursuant to the PSP Award or hypothetical withholding tax amounts if the Participant is covered under a Company tax equalization policy, as the case may be, by the remittance of the required amounts from any proceeds realized upon the open-market sale of the Common Stock received in payment of the vested PSP Award by the Participant. Such open-market sale is on the Participant’s behalf and at the Participant’s direction pursuant to this authorization.
Furthermore, the Company and/or the Employer are authorized to satisfy the Tax-Related Items withholding arising from the granting, vesting, or payment of this PSP Award, or sale of shares issued pursuant to the PSP Award, as the case may be, by withholding from the Participant’s wages, or other cash compensation paid to the Participant by the Company and/or the Employer.
If the Participant is subject to the short-swing profit rules of Section 16(b) of the Exchange Act, the Participant may elect the form of withholding in advance of any Tax-Related Items withholding event, and in the absence of the Participant’s election, the Company will deduct the number of shares of Common Stock having an aggregate value equal to the amount of Tax-Related Items withholding due from the PSP Award Share Payout, or the Committee may determine that a particular method be used to satisfy any Tax Related Items withholding.

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Shares of Common Stock deducted from the payment of this PSP Award in satisfaction of Tax-Related Items withholding shall be valued at the Fair Market Value of the Common Stock received in payment of the vested PSP Award on the date as of which the amount giving rise to the withholding requirement first became includible in the gross income of the Participant under applicable tax laws. The Company may refuse to issue or deliver the Common Stock if the Participant fails to comply with his or her Tax-Related Items obligations. To avoid negative accounting treatment, the Company may withhold or account for Tax-Related Items by considering applicable minimum statutory withholding amounts (in accordance with Section 13(d) of the 2012 Plan) or other applicable withholding rates.
The Participant shall pay to the Company or the Employer any amount of Tax-Related Items that the Company or the Employer may be required to withhold that cannot be satisfied by the means previously described. If the Participant is covered by a Company tax equalization policy, the Participant also agrees to pay to the Company any additional hypothetical tax obligation calculated and paid under the terms and conditions of such tax equalization policy.
6. Nature of Grant . By participating in the 2012 Plan and in exchange for receiving the PSP Award, the Participant acknowledges, understands and agrees that:

(a) the 2012 Plan is established voluntarily by the Company, it is discretionary in nature and it may be modified, amended, suspended or terminated by the Company at any time, unless otherwise provided in the 2012 Plan;

(b) the grant of the PSP Award is voluntary and occasional and does not create any contractual or other right to receive future grants of PSP Awards, or benefits in lieu of PSP Awards, even if PSP Awards have been granted repeatedly in the past;

(c) all decisions with respect to future PSP Award grants, if any, will be at the sole discretion of the Board of Directors of the Company or the Committee;

(d) the Participant is voluntarily participating in the 2012 Plan;

(e) the PSP Award and any shares of Common Stock subject to the PSP Award are not part of or included in any calculation of severance, resignation, termination, redundancy, dismissal, end of service payments, bonuses, long-service awards, pension, retirement or welfare benefits or similar payments and in no event should be considered as compensation for, or relating in any way to, past services for the Company, the Employer, or any Affiliate;

(f) the PSP Award grant will not be interpreted to form an employment or service contract or relationship with the Company or any Affiliate;

(g) the future value of the underlying shares of Common Stock is unknown and cannot be predicted with certainty;

(h) the PSP Award and the benefits evidenced by this Agreement do not create any entitlement, not otherwise specifically determined by the Company in its discretion, to have the PSP Award or any such benefits transferred to, or assumed by, another company, or to be exchanged, cashed out or substituted for, in connection with any corporate transaction affecting the Company’s Common Stock; and

(i) for Participants who reside outside the U.S., the following additional provisions shall apply:

(i) the PSP Award and the shares of Common Stock subject to the PSP Award are not intended to replace any pension rights or compensation;


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(ii) the PSP Award and the shares of Common Stock subject to the PSP Award are extraordinary items that do not constitute compensation of any kind for services of any kind rendered to the Company or the Employer, and are outside the scope of the Participant’s employment or service contract, if any;

(iii) the PSP Award and the shares of Common Stock subject to the PSP Award are not part of normal compensation or salary from the Employer and in no event should be considered as compensation for, or relating in any way to, past services for the Company, the Employer or any Affiliate of the Company;

(iv) no claim or entitlement to compensation or damages shall arise from forfeiture of the PSP Award resulting from failure to reach Performance Goals or termination of the Participant’s employment by the Company or the Employer (for any reason whatsoever and whether or not in breach of any employment laws in the country where the Participant resides or later found to be invalid), and in consideration of the grant of the PSP Award to which the Participant is otherwise not entitled, the Participant irrevocably agrees never to institute any claim against the Company or the Employer, waives his or her ability, if any, to bring any such claim, and releases the Company and the Employer from any such claim; if, notwithstanding the foregoing, any such claim is allowed by a court of competent jurisdiction, then, by participating in the 2012 Plan, the Participant shall be deemed irrevocably to have agreed not to pursue such claim and agree to execute any and all documents necessary to request dismissal or withdrawal of such claims; and

(v) neither the Company, the Employer nor any Affiliate shall be liable for any foreign exchange rate fluctuation between the Participant’s local currency and the United States Dollar that may affect the value of the PSP Award, any shares of Common Stock paid to the Participant or any proceeds resulting from the Participant’s sale of such shares .

7. Data Privacy . By participating in the 2012 Plan and in exchange for receiving the PSP Award, the Participant hereby explicitly and unambiguously consents to the collection, use and transfer, in electronic or other form, of the Participant’s personal data as described in this Agreement and any other PSP Award grant materials by and among, as applicable, the Employer, the Company and its Affiliates for the exclusive purpose of implementing, administering and managing the Participant’s receipt of the PSP Award.

The Participant understands that the Company and the Employer may hold certain personal information about the Participant, including, but not limited to, the Participant’s name, home address and telephone number, date of birth, social insurance number or other identification number, salary, nationality, job title, any shares of stock or directorships held in the Company, details of all PSP Awards or any other entitlement to shares of stock awarded, canceled, exercised, vested, unvested or outstanding in the Participant’s favor, for the exclusive purpose of implementing, administering and managing the PSP Award (“Data”).
The Participant understands that Data will be transferred to UBS Financial Services (“UBS”), or such other stock plan service provider as may be selected by the Company in the future, which is assisting the Company with the implementation, administration and management of the PSP Award. The Participant understands that the recipients of the Data may be located in the United States or elsewhere, and that the recipients’ country (e.g., the United States) may have different data privacy laws and protections than the Participant’s country. If the Participant resides outside the United States, the Participant understands that he or she may request a list with the names and addresses of any potential recipients of the Data by contacting his or her local human resources representative. The Participant authorizes the Company, UBS and any other possible recipients which may assist the Company (presently or in the future) with implementing, administering and managing the PSP Award to receive, possess, use, retain and transfer the Data, in electronic or other form, for the sole purpose of implementing, administering and managing his or her participation in

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the PSP Award. The Participant understands that Data will be held only as long as is necessary to implement, administer and manage the Participant’s receipt of the PSP Award. If the Participant resides outside the United States, the Participant understands that he or she may, at any time, view Data, request additional information about the storage and processing of Data, require any necessary amendments to Data or refuse or withdraw the consents herein, in any case without cost, by contacting in writing his or her local human resources representative. The Participant understands, however, that refusing or withdrawing his or her consent may affect the Participant’s ability to receive the PSP Award. For more information on the consequences of the Participant’s refusal to consent or withdrawal of consent, the Participant understands that he or she may contact his or her local human resources representative.
8. Nontransferability of PSP Award . The PSP Award or the interests or rights therein may not be transferred in any manner other than by will or by the laws of descent and distribution, and may not be assigned, hypothecated or otherwise pledged and shall not be subject to execution, attachment or similar process. Upon any attempt to effect any such disposition, or upon the levy of any such process, in violation of the provisions herein, the PSP Award shall immediately become null and void and any rights to receive a payment under the PSP Award shall be forfeited.

9. Rights as Shareholder . Neither the Participant nor any person claiming under or through the Participant shall have any of the rights or privileges of a shareholder of the Company in respect of any shares of Common Stock issuable hereunder unless and until certificates representing such Common Stock (which may be in uncertificated form) will have been issued and recorded on the books and records of the Company or its transfer agents or registrars, and delivered to the Participant (including through electronic delivery to a brokerage account). After such issuance, recordation and delivery, the Participant shall have all the rights of a shareholder of the Company, including with respect to the right to vote the Common Stock and the right to receive any cash or share dividends or other distributions paid to or made with respect to the Common Stock.

10. Repayment/Forfeiture . Any payments or benefits the Participant may receive hereunder shall be subject to repayment or forfeiture as may be required to comply with the requirements under the U.S. Securities Act of 1933, as amended (the “ Securities Act ”), the Exchange Act, rules promulgated by the Commission or any other applicable law, including the requirements of the Dodd-Frank Wall Street Reform and Consumer Protection Act, or any securities exchange on which the Common Stock is listed or traded, as may be in effect from time to time as well as any policy relating to the repayment or forfeiture of compensation that the Company may adopt from time-to-time.

11. Restrictions on Resale . The Participant hereby agrees not to sell any shares of Common Stock issued in payment of the PSP Award at a time when applicable laws or Company policies prohibit a sale. This restriction will apply as long as the Participant’s employment continues and for such period of time after the termination of the Participant’s employment as the Company may specify.

12. Adjustments . The Performance Goals, as well as the manner in which the PSP Award payment is calculated is subject to adjustment in the Committee’s sole discretion and the Performance Goal Adjustment Section of the Notice. The Participant shall be notified of such adjustment and such adjustment shall be binding upon the Company and the Participant.

13. NO GUARANTEE OF CONTINUED EMPLOYMENT . THE PARTICIPANT HEREBY ACKNOWLEDGES AND AGREES THAT THE VESTING OF THE PSP AWARD PURSUANT TO THE PROVISIONS OF THIS AGREEMENT IS EARNED ONLY IF THE PERFORMANCE GOALS ARE ATTAINED AND THE OTHER TERMS AND CONDITIONS SET FORTH HEREIN ARE SATISFIED AND BY THE PARTICIPANT CONTINUING TO BE EMPLOYED (SUBJECT TO THE PROVISIONS OF SECTION 3(b) HEREOF) AT THE WILL OF THE COMPANY OR AFFILIATE (AND NOT THROUGH THE ACT OF BEING EMPLOYED BY THE COMPANY OR AN AFFILIATE, BEING GRANTED AN PSP AWARD, OR RECEIVING

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COMMON STOCK HEREUNDER). THE PARTICIPANT FURTHER ACKNOWLEDGES AND AGREES THAT THIS AGREEMENT, THE TRANSACTIONS CONTEMPLATED HEREUNDER AND THE RIGHT TO EARN A PAYMENT UNDER THE PSP AWARD SET FORTH HEREIN DO NOT CONSTITUTE AN EXPRESS OR IMPLIED PROMISE OF CONTINUED EMPLOYMENT DURING THE PERFORMANCE CYCLE, FOR ANY PERIOD, OR AT ALL, AND SHALL NOT INTERFERE WITH THE PARTICIPANT’S RIGHT OR THE RIGHT OF THE COMPANY OR AN AFFILIATE TO TERMINATE THE PARTICIPANT’S EMPLOYMENT AT ANY TIME, WITH OR WITHOUT CAUSE, AND IN ACCORDANCE WITH APPLICABLE EMPLOYMENT LAWS OF THE COUNTRY WHERE THE PARTICIPANT RESIDES.

14. Entire Agreement: Governing Law . The Notice, the 2012 Plan, and this Agreement, including any appendices, constitute the entire agreement of the parties with respect to the subject matter hereof and supersede in their entirety all prior undertakings and agreements of the Company and the Participant with respect to the subject matter hereof, and may not be modified adversely to the Participant’s interest except as provided in the Notice, the 2012 Plan or this Agreement or by means of a writing signed by the Company and the Participant. Nothing in the Notice, the 2012 Plan and this Agreement (except as expressly provided therein) is intended to confer any rights or remedies on any persons other than the parties. The Notice, the 2012 Plan and this Agreement are to be construed in accordance with and governed by the substantive laws of the Commonwealth of Virginia, U.S.A., without giving effect to any choice of law rule that would cause the application of the laws of any jurisdiction other than the substantive laws of the Commonwealth of Virginia to the rights and duties of the parties. Unless otherwise provided in the Notice, the 2012 Plan or this Agreement, the Participant is deemed to submit to the exclusive jurisdiction of the Commonwealth of Virginia, U.S.A., and agrees that such litigation shall be conducted in the courts of Henrico County, Virginia, or the federal courts for the United States for the Eastern District of Virginia, where this grant is made and/or to be performed.

15. Conformity to Securities Laws . The Participant acknowledges that the Notice, the 2012 Plan and this Agreement are intended to conform to the extent necessary with all provisions of the Securities Act and the Exchange Act, and any and all regulations and rules promulgated thereunder by the Commission, including, without limitation, Rule 16b-3 under the Exchange Act. Notwithstanding anything herein to the contrary, the Notice, the 2012 Plan and this Agreement shall be administered, and the PSP Award is granted, only in such a manner as to conform to such laws, rules and regulations. To the extent permitted by applicable law, the Notice, the 2012 Plan and this Agreement shall be deemed amended to the extent necessary to conform to such laws, rules and regulations.

16. Administration and Interpretation . The PSP Award, the vesting of the PSP Award and any payment of the PSP Award are subject to, and shall be administered in accordance with, the provisions of this Agreement, as the same may be amended from time to time. Any question or dispute regarding the administration or interpretation of the Notice, the 2012 Plan and this Agreement shall be submitted by the Participant or by the Company to the Committee. The resolution of such question or dispute by the Committee shall be final and binding on all persons.

17. Headings . The captions used in the Notice and this Agreement are inserted for convenience and shall not be deemed a part of the PSP Award for construction or interpretation.

18. Notices . Any notice required or permitted hereunder shall be given in writing and shall be deemed effectively given upon personal delivery, upon deposit for delivery by an internationally recognized express mail courier service or upon deposit in the United States mail by certified mail (if the parties are within the United States), with postage and fees prepaid, addressed to the other party at its address as shown in these instruments, or to such other address as such party may designate in writing from time to time to the other part.

19. Successors and Assigns . The Company may assign any of its rights under this Agreement to single or multiple assignees, and this Agreement shall inure to the benefit of the successors and assigns of the

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Company. Subject to the restrictions on transfer herein set forth, this Agreement shall be binding upon the Participant and his or her heirs, executors, administrators, successors and assign.

20. Severability . Whenever feasible, each provision of the Notice, this Agreement, and the 2012 Plan shall be interpreted in such manner as to be effective and valid under applicable law, but if any provision in the Notice, 2012 Plan or this Agreement is held to be prohibited by or invalid under applicable law, such provision will be ineffective only to the extent of such prohibition or invalidity, without invalidating the remainder of the Notice, the 2012 Plan or this Agreement.

21. Code Section 409A . This PSP Award is intended to be exempt from or to comply with Section 409A of the Code and shall be interpreted, operated and administered in a manner consistent with such intent. This Agreement may be amended at any time, without the consent of any party, to avoid the application of Section 409A of the Code in a particular circumstance or that is necessary or desirable to satisfy any of the requirements under Section 409A of the Code, but the Company shall not be under any obligation to make any such amendment. Nothing in the Agreement shall provide a basis for any person to take action against the Company or any Affiliate based on matters covered by Section 409A of the Code, including the tax treatment of any amount paid under the PSP Award granted hereunder, and neither the Company nor any of its Affiliates shall under any circumstances have any liability to the Participant or his estate or any other party for any taxes, penalties or interest due on amounts paid or payable under this Agreement, including taxes, penalties or interest imposed under Section 409A of the Code.

22. No Advice Regarding PSP Award . The Company is not providing any tax, legal or financial advice, nor is the Company making any recommendations regarding the Participant’s acquisition or sale of any shares of Common Stock issued in payment of the PSP Award. The Participant is hereby advised to consult with his or her own personal tax, legal and financial advisors before taking any action related to the PSP Award.

23. Language . If the Participant has received this Agreement or any other document related to the 2012 Plan translated into a language other than English and if the meaning of the translated version is different than the English version, the English version will control.

24. Appendix B . Notwithstanding any provisions in this Agreement, the PSP Award grant shall be subject to any special terms and conditions set forth in Appendix B to this Agreement for the Participant’s country. Moreover, if the Participant relocates to one of the countries included in Appendix B, the special terms and conditions for such country will apply to the Participant, to the extent the Company determines that the application of such terms and conditions is necessary or advisable in order to comply with laws in the country where the Participant resides regarding the issuance of shares of Common Stock, or to facilitate the administration of the PSP Award. Appendix B constitutes part of this Agreement.

25. Electronic Delivery and Acceptance . The Company may, in its sole discretion, decide to deliver any documents related to current or future PSP Awards by electronic means or to request the Participant’s consent to participate in the 2012 Plan by electronic means. The Participant hereby consents to receive such documents by electronic delivery and agrees to participate in the 2012 Plan through an on-line or electronic system established and maintained by the Company or a third party designated by the Company.

26. Imposition of Other Requirements . The Company reserves the right to impose other requirements on the Participant’s participation in the 2012 Plan or on the PSP Award and on any shares of Common Stock issued in payment of the PSP Award , to the extent the Company determines it is necessary or advisable in order to comply with laws in the country where the Participant resides regarding the issuance of shares of Common Stock, or to facilitate the administration of the PSP Award, and to require the Participant to sign any additional agreements or undertakings that may be necessary to accomplish the foregoing.



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IN WITNESS WHEREOF, this Agreement has been duly executed as of __________, _____.

KRAFT FOODS GROUP, INC.

______________________________
                    


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APPENDIX A

NON-COMPETITION AND NON-SOLICITATION COVENANTS
APPLICABLE TO CERTAIN EMPLOYEES


I.
APPLICATION

This Appendix A includes additional terms and conditions that govern Participants who accept a PSP Award and are, as of the date set forth in the PSP Award Notice, designated in Salary Band G or above. Therefore, by accepting a PSP Award under the PSP, a Salary Band G or above Participant will be agreeing to comply with the restrictive covenants and other provisions set forth below.

II.
RESTRICTIVE COVENANTS

(a) Acknowledgements. In exchange for receiving the PSP Award, Participant acknowledges and agrees that the services to be rendered by Participant to the Company will be of a special character having a unique value to the Company, and that, as a result of Participant’s role and position within the Company, Participant will be provided with specialized training and given access to, or be responsible for the development of, some of the Company’s most sensitive confidential information, the disclosure and use of which would be harmful if used for the benefit of the Company’s competitors. Participant recognizes that the Company’s relationships with the customers, suppliers, licensees, licensors, vendors, consultants, and independent contractors (collectively, “Partners”) with which Participant serves or has contact, and with other employees, is special and unique, based upon the development and maintenance of goodwill resulting from the Partners’, and other employees’ contacts with the Company and its employees, including Participant. Participant also recognizes that the Company’s relationship with other employees, is special and unique, based upon the development, maintenance, and provision of training, opportunities, and goodwill by the Company and its employees, including Participant. Participant further acknowledges the Company’s ongoing substantial investment of time, money, and other resources to recruit, train, equip, and retain talented individuals, including Participant, promotes the business goodwill of the Company by fostering productive, long-term relationships between the Company and its employees. As a result of Participant’s position and Participant’s Partners, and employee contacts, Participant recognizes that Participant will gain valuable information about (i) the Company’s most sensitive and valuable confidential information, (ii) the Company’s business habits, needs, pricing policies, purchasing policies, profit structures, and margins, (iii) the Company’s relationships with its customers, their buying habits, special needs, and purchasing policies, (iv) the Company’s relationships with its suppliers, their pricing habits, and purchasing policies, (v) the Company’s pricing policies, purchasing policies, profit structures, and margin needs, (vi) the skills, capabilities and other employment-related information relating to the Company employees, and (vii) and other matters of which Participant would not otherwise know and that is not otherwise readily available. Such knowledge is essential to the business of the Company and Participant recognizes that it would be harmful if used for the benefit of the Company’s competitors. Participant acknowledges and agrees that any injury to the Company’s Partner, or employee relationships, the loss of those relationships, or the inevitable disclosure of Company confidential information to a competitor would cause irreparable harm to the Company. Participant recognizes that during a period following termination of Participant’s employment, the Company is entitled to protection from Participant’s use of Company confidential information and the Partner, and employee relationships with which Participant has been entrusted by the Company during Participant’s employment. Participant acknowledges and agrees that due to the nature of Participant’s role within the Company and the Company confidential information to which Participant will have access, Participant’s employment with a competitor in the same or substantially the same capacity in which Participant was employed by the Company will inevitably result in the disclosure of the Company’s most sensitive confidential information. Participant

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also recognizes that if Participant’s employment terminates, the Company will be required to rebuild the Partner, and employee relationships with which Participant has been entrusted by the Company during Participant’s employment. Participant also recognizes that merely limiting the Partners, and employees Participant can solicit after termination will not be sufficient to protect the Company’s legitimate business interests.

(b) Non-Competition and Non-Solicitation Obligations . Therefore, in exchange for receiving the PSP Award, the Participant hereby explicitly agrees that, during the Participant’s employment and for a period of 12 months following the termination of the Participant’s employment with the Company for any reason, including termination by the Company with or without cause, the Participant will not, either as an employee, employer, consultant, agent, principal, partner, stockholder, officer, director, or in any other individual or representative capacity, directly or indirectly:

(i) Engage in any business activities within the same line or lines of business for which the Participant performed services for the Company and in a capacity that is similar to the capacity in which the Participant was employed by the Company with any person or entity that competes with the Company in the consumer packaged food and beverage industry anywhere within North America.

(ii) Solicit, assist in the solicitation of, or accept any business (other than on behalf of the Company) from any customer who, during the two (2) years immediately preceding the Participant's termination, had been assigned to the Participant by the Company, or any customer with which the Participant had contact on behalf of the Company while an employee of the Company, or any customer about which the Participant had access to confidential information by virtue of the Participant's employment with the Company; or disclose to any person, firm, association, corporation or business entity of any kind the names or addresses of any such customer; or directly or indirectly in any way request, suggest or advise any such customer or any suppliers, licensees, licensors, vendors, consultants, and independent contractors with which the Participant had contact on behalf of the Company to withdraw or cancel any of their business or refuse to continue to do business with the Company. This paragraph shall apply only where the customer is solicited to purchase a service or product that competes with the services or products offered by the Company.

(iii) Cause, solicit, induce, or encourage any individual who was an employee of the Company at the time of, or within 6 months prior to, the Participant’s termination, to terminate or reject their employment with the Company or to seek or accept employment with any other entity, including but not limited to a competitor, supplier, customer or client of the Company, nor shall the Participant cooperate with any others in doing or attempting to do so. As used herein, the term “solicit, induce, or encourage” includes, but is not limited to, (i) initiating communications with a Company employee relating to possible employment, (ii) offering bonuses or other compensation to encourage a Company employee to terminate his or her employment with the Company and accept employment with any entity, (iii) recommending a Company employee to any entity, and (iv) aiding an entity in recruitment of a Company employee.

(c) Reasonableness of Restrictions . The Participant acknowledges and agrees that, given the Company’s operations, the geographic restrictions contained in the above restrictions are reasonable to protect the Company’s interests. The Participant acknowledges and agrees that the length of the time periods applicable to the restrictive covenants set forth in this Section II are appropriate and reasonable, in view of the nature of the Company’s business and Participant’s employment with the Company and knowledge of its business. The Participant acknowledges and agrees that the Participant carefully considered the terms of this Agreement, including the covenants set forth in this Section II, and acknowledges that if this Agreement is enforced according to its terms, the Participant will be able to earn a reasonable living in commercial activities unrelated to the Company in locations satisfactory to the Participant. The Participant also acknowledges that the restrictive covenants set forth in this Section II are a vital part of and intrinsic to the ongoing operations of the Company, in light of the nature of the business and the Participant’s unique position, skills, and knowledge with and of the Company. Notwithstanding the foregoing, if any provision or

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portion of this Section II or its subparts is held to be unenforceable because of the scope, duration, territory, or terms thereof, the Participant agrees that the court making such determination shall have the power to reduce the scope, duration, territory and/or terms of such provision, and to delete specific words or phrases in such provision, so that the provision is enforceable by the court, and such provision as amended shall be enforced by the court.

(d) Direct or Indirect Violations . The Participant acknowledges and agrees that the Participant will be in violation of Section II if the Participant engages in any or all of the activities set forth in this Section II directly as an individual, or indirectly for, through, or with assistance from, any other person or entity, whether as partner, joint venturer, employee, agent, salesperson, employee, officer, manager and/or director of any person or entity, or as an equity holder of any person or entity in which the Participant or the Participant’s spouse, child, or parent owns, directly or indirectly, any of the outstanding equity interests.

(e) Tolling of Covenants . The Participant acknowledges and agrees that that if it is judicially determined that the Participant has violated any of the Participant’s obligations under Section II, then the period applicable to each obligation that the Participant has been determined to have violated shall automatically toll from the date of the first breach, and all subsequent breaches, until the resolution of the breach through private settlement, judicial or other action, including all appeals.

(f) Remedies. The Participant acknowledges and agrees that, in the event of a breach or threatened breach of the Participant’s obligations under this Section II (including all subparts), irreparable injury would be caused to the Company, for which the Company would have an inadequate remedy at law. The Participant therefore agrees that, in addition to and without limitation of any rights that the Company may otherwise have, at law or in equity, the Company shall have the right to temporary, preliminary, and permanent injunctive relief against the Participant in the event of such breach, or threatened breach, in addition to any other equitable relief (including without limitation an accounting and/or disgorgement) and/or any other damages as a matter of law. The Participant also agrees that the Company is entitled to its reasonable attorneys’ fees and costs incurred in enforcing the restrictive covenants contained in this Agreement or successfully prosecuting or defending any action under this Agreement. Furthermore, no bond need be posted in conjunction with the application for, or issuance of, an injunction (which requirement the Participant hereby specifically and expressly waives).

III.
RECOUPMENT OF PROCEEDS

If the Participant violates any agreement between the Participant and the Company or its Affiliates with respect to non-competition, non-solicitation, confidentiality, or protection of trade secrets (or similar provision regarding intellectual property), including Section II of this Appendix A: (i) the Company shall have the right, at its discretion, to recoup any PSP Award Share Payout made in the 12 months preceding either (A) the date on which the Company first became aware of such violation or (B) the date of the Participant’s termination of employment; and (ii) if the Participant has sold any portion of the PSP Award Share Payout made in the 12 months preceding either (A) the date on which the Company first became aware of such violation or (B) the date of the Participant’s termination of employment, the Participant shall immediately remit a cash payment to the Company equal to the gross proceeds of such sale. The remedy provided by this Section III shall be in addition to and not in lieu of any rights or remedies which the Company may have against the Participant under any statute, regulation or Company policy, as in effect from time to time, relating to the forfeiture or recoupment of compensation.
The Participant further agrees that by accepting the PSP Award, the Participant authorizes the Company and its affiliates to deduct any amount or amounts owed by the Participant pursuant to this Section III from any amounts payable by or on behalf of the Company or any Affiliate to the Participant, including, without limitation, any amount payable to the Participant as salary, wages, vacation pay, bonus or the settlement of the PSP Award or any stock-based award. This right of setoff shall not be an exclusive remedy and the Company’s or an affiliate’s election not to exercise this right of setoff with respect to any

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amount payable to the Participant shall not constitute a waiver of this right of setoff with respect to any other amount payable to the Participant or any other remedy.


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EXHIBIT 10.3


KRAFT FOODS GROUP, INC.
2012 PERFORMANCE INCENTIVE PLAN
GLOBAL RESTRICTED STOCK UNIT AGREEMENT
KRAFT FOODS GROUP, INC., a Virginia corporation (the “ Company ”), hereby grants to the employee (the “ Employee ”) named in the Award Statement attached hereto (the “ Award Statement ”) as of the date set forth in the Award Statement (the “ Award Date ”) pursuant to the provisions of the Kraft Foods Group, Inc. 2012 Performance Incentive Plan (the “ Plan ”) a Restricted Stock Unit Award (the “ Award ”) with respect to the number of shares (the “ Restricted Shares ”) of the Common Stock of the Company (the “ Common Stock ”) set forth in the Award Statement, upon and subject to the restrictions, terms and conditions set forth below (including, as applicable, the non-competition and non-solicitation covenants provided in the attached Appendix A hereto and the country-specific terms set forth in the attached Appendix B hereto), in the Award Statement and in the Plan. Capitalized terms not otherwise defined in this Global Restricted Stock Unit Agreement (the “ Agreement ”) have the meaning set forth in the Plan.
1.      Restrictions . Subject to Section 2 below, the restrictions on the Restricted Shares shall lapse and the Restricted Shares shall vest on the Vesting Date shown in the Award Statement (the “ Vesting Date ”), provided that the Employee remains an active employee of the Kraft Foods Group (as defined below in Section 18) during the entire period commencing on the Award Date and ending on the Vesting Date.
2.      Termination of Employment Before Vesting Date . In the event of the termination of the Employee’s employment with the Kraft Foods Group prior to the Vesting Date due to death or Disability (as defined below in Section 18) or upon the Employee’s Normal Retirement (as defined below in Section 18), the restrictions on the Restricted Shares shall lapse and the Restricted Shares shall become fully vested on the date of death, Disability, or Normal Retirement.
If the Employee’s employment with the Kraft Foods Group is terminated for any reason other than death, Disability, or Normal Retirement prior to the Vesting Date, including any termination of employment caused directly or indirectly by the Company or a subsidiary or affiliate (even if such termination constitutes unfair dismissal under the employment laws of the country where the Employee resides or if the Employee’s termination is later determined to be invalid and his or her employment is reinstated), the Employee shall forfeit all rights to the Restricted Shares. Notwithstanding the foregoing, upon the termination of an Employee’s employment with the Kraft Foods Group, the Committee may, in its sole discretion, waive the restrictions on, and the vesting requirements for, the Restricted Shares.
For purposes of this Agreement, the Employee’s employment shall be deemed to be terminated (i) when he or she is no longer actively employed by the Kraft Foods Group (regardless of the reason for such termination and whether or not later found to be invalid or in breach of employment laws in the jurisdiction where Employee is employed or the terms of Employee’s employment agreement, if any), and (ii) when he or she is no longer actively employed by a corporation, or a parent or subsidiary thereof, substituting a new right for these Restricted Shares (or assuming these Restricted Shares) in connection with a merger, consolidation, acquisition of property or stock, separation, split-up reorganization or liquidation (the “ Termination Date ”). Unless otherwise determined by the Committee a leave of absence shall not constitute a termination of employment. The Committee shall have the exclusive discretion to determine when the Employee is no longer actively employed and the Termination Date for purposes of this Agreement.
3.      Voting and Dividend Rights . The Employee does not have the right to vote the Restricted Shares or receive dividends prior to the date, if any, such Restricted Shares are paid to the Employee in the form of Common Stock pursuant to the terms hereof. However, the Employee shall receive cash

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payments (less applicable Tax-Related Items (as defined below) withholding) in lieu of dividends otherwise payable with respect to shares of Common Stock equal in number to the Restricted Shares that have not been forfeited. Such payments will be made (by regularly scheduled payroll or otherwise) as soon as practicable on or after the date on which such dividends are paid (and in no event later than 30 days after the date on which such dividends are paid).
4.      Transfer Restrictions . This Award and the Restricted Shares are non-transferable and may not be assigned, hypothecated or otherwise pledged and shall not be subject to execution, attachment or similar process. Upon any attempt to effect any such disposition, or upon the levy of any such process, the Award shall immediately become null and void and the Restricted Shares shall be forfeited. These restrictions shall not apply, however, to any payments received pursuant to Section 7 below.
5.      Withholding Taxes . The Employee acknowledges that, regardless of any action taken by the Company or, if different, the Employee’s employer (the “ Employer ”), the ultimate liability for all income tax, social insurance, payroll tax, fringe benefits tax, payment on account or other tax‑related items related to the Employee’s participation in the Plan and legally applicable to the Employee (“ Tax-Related Items ”), is and remains the Employee’s responsibility and may exceed the amount actually withheld by the Company or the Employer. The Employee further acknowledges that the Company and/or the Employer (a) make no representations or undertakings regarding the treatment of any Tax-Related Items in connection with any aspect of the Award, including the grant, vesting or payment of the Award, the receipt of any dividends or cash payments in lieu of dividends, or the subsequent sale of shares of Common Stock; and (b) do not commit to and are under no obligation to structure the terms of the grant or any aspect of the Restricted Shares to reduce or eliminate the Employee’s liability for Tax-Related Items or achieve any particular tax result. Further if the Employee becomes subject to any Tax-Related Items in more than one jurisdiction between the date of grant and the date of any relevant taxable event, the Employee acknowledges that the Company and/or the Employer (or former employer, as applicable) may be required to withhold or account for (including report) Tax-Related Items in more than one jurisdiction.

The Company may refuse to issue or deliver shares of Common Stock upon vesting of the Restricted Shares if Employee fails to comply with his or her Tax-Related Items obligations or the Company has not received payment in a form acceptable to the Company for all applicable Tax-Related Items, as well as amounts due to the Company as “ theoretical taxes ”, if applicable, pursuant to the then-current international assignment and tax and/or social insurance equalization policies and procedures of the Kraft Foods Group, or arrangements satisfactory to the Company for the payment thereof have been made.
In this regard, the Employee authorizes the Company and/or the Employer, in their sole discretion and without any notice or further authorization by the Employee, to withhold all applicable Tax-Related Items legally due by the Employee and any theoretical taxes from the Employee’s wages or other cash compensation paid by the Company and/or the Employer or from proceeds of the sale of the shares of Common Stock issued upon vesting of the Restricted Shares. Alternatively, or in addition, the Company may (i) deduct the number of Restricted Shares having an aggregate value equal to the amount of Tax-Related Items and any theoretical taxes due from the total number of Restricted Shares awarded, vested, paid or otherwise becoming subject to current taxation; (ii) instruct the broker whom it has selected for this purpose (on the Employee’s behalf and at the Employee’s direction pursuant to this authorization) to sell any shares of Common Stock that the Employee acquires upon vesting of the Restricted Shares to meet the Tax-Related Items withholding obligation and any theoretical taxes, except to the extent that such a sale would violate any U.S. Federal Securities law or other applicable law; and/or (iii) satisfy the Tax-Related Items and any theoretical taxes arising from the granting or vesting of this Award, as the case may be, through any other method established by the Company. Notwithstanding the foregoing, if the Employee is subject to the short-swing profit rules of Section 16(b) of the Exchange Act, the Employee may elect the form of withholding in advance of any Tax-Related Items or any theoretical taxes withholding event and in the absence of the Employee’s election, the Company will withhold in Restricted Shares upon the relevant withholding event or the Committee may determine that a particular method be used to satisfy any required withholding. If the obligation for Tax-Related Items and/or any theoretical taxes is satisfied by withholding

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in Restricted Shares, for tax purposes, the Employee is deemed to have been issued the full number of shares underlying the Award, notwithstanding that a number of Restricted Shares are held back solely for the purpose of paying the Tax-Related Items and/or any theoretical taxes due as a result of any aspect of the Employee’s participation in the Plan.
To avoid any negative accounting treatment, the Company may withhold or account for Tax-Related Items or theoretical taxes by considering applicable minimum statutory withholding amounts (in accordance with Section 13(d) of the Plan) or other applicable withholding rates. If the obligation for Tax-Related Items is satisfied by withholding in Restricted Shares, for tax purposes, the Employee is deemed to have been issued the full number of shares of Common Stock underlying the Award, notwithstanding that a number of Restricted Shares are held back solely for the purpose of paying the Tax-Related Items due as a result of any aspect of the Employee’s participation in the Plan.
Finally, the Employee agrees to pay to the Company or the Employer any amount of Tax-Related Items and any theoretical taxes that the Company or the Employer may be required to withhold or account for as a result of the Employee’s participation in the Plan that cannot be satisfied by the means previously described.
6.      Death of Employee . If any of the Restricted Shares shall vest upon the death of the Employee, any Common Stock received in payment of the vested Restricted Shares shall be registered in the name of and delivered to the estate of the Employee.
7.      Payment of Restricted Shares . Each Restricted Share granted pursuant to this Award represents an unfunded and unsecured promise of the Company to issue to the Employee, on or as soon as practicable, but not later than 30 days, after the date the Restricted Share becomes fully vested pursuant to Section 1 or 2 and otherwise subject to the terms of this Agreement (including, as applicable, the non-competition and non-solicitation covenants provided in the attached Appendix A hereto and the country-specific terms set forth in the attached Appendix B hereto), the value of one share of the Common Stock. Except as otherwise expressly provided and subject to the terms of this Agreement (including, as applicable, the non-competition and non-solicitation covenants provided in the attached Appendix A hereto and the country-specific terms set forth in the attached Appendix B hereto), such issuance shall be made to the Employee (or, in the event of his or her death to the Employee’s estate or beneficiary as provided above) only in the form of shares of Common Stock as soon as practicable following the full vesting of the Restricted Share pursuant to Section 1 or 2.
8.      Special Payment Provisions . Notwithstanding anything in this Agreement to the contrary, if the Employee (i) is subject to U.S. Federal income tax on any part of the payment of the Restricted Shares, (ii) is a “specified employee” within the meaning of Section 409A(a)(2)(B) of the Internal Revenue Code (the “Code”), and (iii) will become eligible for Normal Retirement (A) for Restricted Shares with a Vesting Date between January 1 and March 15, before the calendar year preceding the Vesting Date and (B) for Restricted Shares with a Vesting Date after March 15, before the calendar year in which such Vesting Date occurs, then any payment of Restricted Shares under Section 7 that is on account of his separation from service within the meaning of Section 409A(a)(2)(A)(i) of the Code shall be delayed until six months following such separation from service. In addition, if such an Employee is not vested in his Restricted Shares, and the Employee (i) becomes eligible for Normal Retirement while employed by a subsidiary or affiliate of the Company that would not be a “service recipient” with respect to the Award within the meaning of the regulations under Section 409A of the Code or (ii) becomes eligible for Normal Retirement and subsequently transfers to a subsidiary or affiliate of the Company that would not be a “service recipient” with respect to the Award within the meaning of the regulations under Section 409A of the Code, then the Employee’s Restricted Shares shall be paid to the Employee at such time in accordance with Section 7 (based on the value of shares of Common Stock at the time of payment), subject to a six-month delay from the date treated as a separation from service within the meaning of Section 409A(a)(2)(A)(i) of the Code.

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9.      Original Issue or Transfer Taxes . The Company shall pay all original issue or transfer taxes and all fees and expenses incident to such delivery, except as otherwise provided in Section 5.
10.      Agreement Subject to the Plan . This Agreement is subject to the provisions of the Plan and shall be interpreted in accordance therewith. To the extent any provision of this Agreement is inconsistent or in conflict with any term or provision of the Plan, the Plan shall govern. The Employee hereby acknowledges receipt of a copy of the Plan.
11.      Award Confers No Rights to Continued Employment . Nothing contained in the Plan shall give any employee the right to be retained in the employment of the Kraft Foods Group or affect the right of any such employer to terminate any employee.
12.      Nature of Grant . In accepting the Restricted Shares, the Employee acknowledges, understands, and agrees that:
(a)    the Plan is established voluntarily by the Company, it is discretionary in nature and it may be modified, amended, suspended or terminated by the Company at any time, to the extent permitted by the Plan;
(b)      the award of Restricted Shares is voluntary and occasional and does not create any contractual or other right to receive future Awards of, or benefits in lieu of Restricted Shares, even if Restricted Shares have been awarded in the past;
(c)      all decisions with respect to future awards, if any, will be at the sole discretion of the Committee;
(d)      the Employee’s participation in the Plan is voluntary;
(e)      the Restricted Shares and the shares of Common Stock subject to the Restricted Shares are not intended to replace any pension rights or compensation;
(f)      the Award of Restricted Shares and the shares of Common Stock subject to the Restricted Shares and the income and the value of the same are not part of normal or expected compensation for purposes of calculating any severance, resignation, termination, redundancy, dismissal, end-of-service payments, bonuses, long-service awards, pension, retirement or welfare benefits;
(g)      the future value of the underlying shares of Common Stock is unknown, indeterminable and cannot be predicted with certainty;
(h)      no claim or entitlement to compensation or damages shall arise from forfeiture of the Restricted Shares resulting from the termination of the Employee’s employment by the Company or the Employer (for any reason whatsoever, whether or not later found to be invalid or in breach of employment laws in the jurisdiction where the Employee is employed or the terms of his or her employment agreement, if any), and in consideration of the Award to which the Employee is otherwise not entitled, the Employee irrevocably agrees never to institute any claim against the Company, any of its subsidiaries or affiliates, or the Employer, waives his or her ability, if any, to bring any such claim, and releases the Company, its subsidiaries and affiliates, and the Employer from any such claim; if, notwithstanding the foregoing, any such claim is allowed by a court of competent jurisdiction, then, by participating in the Plan, the Employee shall be deemed irrevocably to have agreed not to pursue such claim and agrees to execute any and all documents necessary to request dismissal or withdrawal of such claim;
(i)      the Company is not providing any tax, legal or financial advice, nor is the Company making any recommendations regarding the Employee’s participation in the Plan or Employee’s acquisition or sale of the underlying shares of Common Stock;

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(j)      the Employee is hereby advised to consult with the Employee’s own personal tax, legal and financial advisors regarding the Employee’s participation in the Plan before taking any action related to the Plan;
(k)      the award of Restricted Shares and the benefits evidenced by this Agreement do not create any entitlement, not otherwise specifically provided for in the Plan or determined by the Company in its discretion, to have the Restricted Shares or any such benefits transferred to, or assumed by, another company, or to be exchanged, cashed out or substituted for, in connection with any corporate transaction affecting the Company’s Common Stock;
(l)      if the Employee is, as of the Award Date, designated in Salary Band G or above, the Restricted Shares shall be subject to the non-competition and non-solicitation covenants set forth in the Appendix A to this Agreement; and

(m)      the following provisions apply only if the Employee is providing services outside the United States:

(A)      the Restricted Shares and the shares of Common Stock subject to the Restricted Shares are not part of normal or expected compensation or salary for any purpose; and

(B)      neither the Company, the Employer nor any member of the Kraft Foods Group shall be liable for any foreign exchange rate fluctuation between the Employee’s local currency and the United States Dollar that may affect the value of the Restricted Shares or any shares of Common Stock delivered to the Employee upon vesting of the Restricted Shares or of any proceeds resulting from the Employee’s sale of such shares.

13.      Data Privacy . The Employee hereby explicitly and unambiguously consents to the collection, use and transfer, in electronic or other form, of his or her personal data as described in this Agreement (“ Data ”) by and among, as necessary and applicable, the Employer, the Company and its subsidiaries or affiliates for the exclusive purpose of implementing, administering and managing Employee’s participation in the Plan.
The Employee understands that the Company and the Employer may hold certain personal information about him or her, including, but not limited to, the Employee’s name, home address and telephone number, date of birth, social security or insurance number or other identification number, salary, nationality, and job title, any shares of stock or directorships held in the Company, and details of the Restricted Shares or any other entitlement to shares of Common Stock, canceled, vested, unvested or outstanding in the Employee’s favor, for the purpose of implementing, administering and managing the Plan.
Employees residing outside the U.S. should understand the following: Data will be transferred to UBS Financial Services (“ UBS ”), or such other stock plan service provider as may be selected by the Company in the future, which is assisting the Company with the implementation, administration and management of the Plan. The Employee understands that Data may also be transferred to the Company’s independent registered public accounting firm, PricewaterhouseCoopers LLP, or such other public accounting firm that may be engaged by the Company in the future. The Employee understands that the recipients of the Data may be located in the United States or elsewhere, and that the recipients’ country (e.g., the United States) may have different data privacy laws and protections than Employee’s country. The Employee understands that if he or she resides outside the United States, the Employee may request a list with the names and addresses of any potential recipients of the Data by contacting the Employee’s local human resources representative. The Employee authorizes the Company, UBS and any other possible recipients which may assist the Company (presently or in the future) with implementing, administering and managing the Plan to receive, possess, use, retain and transfer the Data, in

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electronic or other form, for the sole purpose of implementing, administering and managing the Employee’s participation in the Plan. The Employee understands that Data will be held only as long as is necessary to implement, administer and manage the Employee’s participation in the Plan. The Employee understands that if he or she resides outside the United States, the Employee may, at any time, view Data, request additional information about the storage and processing of Data, require any necessary amendments to Data or refuse or withdraw the consents herein, in any case without cost, by contacting in writing the Employee’s local human resources representative. Further, the Employee understands that the Employee is providing the consents herein on a purely voluntary basis. If the Employee does not consent, or if the Employee later seeks to revoke his or her consent, the Employee’s employment status or service and career with the Employer will not be adversely affected; the only adverse consequence of refusing or withdrawing the Employee’s consent is that the Company would not be able to grant the Employee Restricted Shares or other equity awards or administer or maintain such awards. Therefore, the Employee understands that refusing or withdrawing his or her consent may affect the Employee’s ability to participate in the Plan. For more information on the consequences of the Employee’s refusal to consent or withdrawal of consent, the Employee understands that he or she may contact the Employee’s local human resources representative .

14.      Electronic Delivery and Acceptance . The Company may, in its sole discretion, decide to deliver any documents related to current or future participation in the Plan by electronic means or request the Employee’s consent to participate in the Plan by electronic means. The Employee hereby consents to receive such documents by electronic delivery and agrees to participate in the Plan through an on-line or electronic system established and maintained by the Company or a third party designated by the Company.
15.      Language . If the Employee has received this Agreement or any other document related to the Plan translated into a language other than English and if the meaning of the translated version is different from the English version, the English version will control.
16.      Interpretation . The Committee shall have the right to resolve all questions which may arise in connection with the Award, including whether the Employee is no longer actively employed. Any interpretation, determination or other action made or taken by the Committee regarding the Plan or this Agreement shall be final, binding and conclusive. This Agreement shall be binding upon and inure to the benefit of any successor or successors of the Company and any person or persons who shall acquire any rights hereunder in accordance with this Agreement, the Award Statement or the Plan.
17.      Governing Law . This Agreement shall be governed by the laws of the Commonwealth of Virginia, U.S.A., without regard to choice of laws principles thereof. This Agreement shall be interpreted and construed in a manner that avoids the imposition of taxes and other penalties under Section 409A of the Code, if applicable. Notwithstanding the foregoing, under no circumstances shall any member of the Kraft Foods Group be responsible for any taxes, penalties, interest or other losses or expenses incurred by the Employee due to any failure to comply with Section 409A of the Code.
18.      Miscellaneous . In the event of any merger, share exchange, reorganization, consolidation, recapitalization, reclassification, distribution, stock dividend, stock split, reverse stock split, split-up, spin-off, issuance of rights or warrants or other similar transaction or event affecting the Common Stock after the date of this Award, the Committee shall make adjustments to the number and kind of shares of Common Stock subject to this Award, including, but not limited to, the substitution of equity interests in other entities involved in such transactions, to provide for cash payments in lieu of Restricted Shares, and to determine whether continued employment with any entity resulting from such a transaction will or will not be treated as continued employment with any member of the Kraft Foods Group, in each case subject to any Committee action specifically addressing any such adjustments, cash payments, or continued employment treatment.
For purposes of this Agreement, (a) the term “ Disability ” means permanent and total disability as determined under procedures established by the Company for purposes of the Plan, and (b) the term “ Normal

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Retirement ” means retirement from active employment, in circumstances that constitute a “separation from service” for purposes of Section 409A of the Code, under a pension plan of the Kraft Foods Group or under an employment contract with any member of the Kraft Foods Group, on or after the date specified as the normal retirement age in the pension plan or employment contract, if any, under which the Employee is at that time accruing pension benefits for his or her current service (or, in the absence of a specified normal retirement age, the age at which pension benefits under such plan or contract become payable without reduction for early commencement and without any requirement of a particular period of prior service). In any case in which (i) the meaning of “Normal Retirement” is uncertain under the definition contained in the prior sentence, an Employee’s termination shall be treated as Normal Retirement as the Committee, in its sole discretion, deems equivalent to retirement. As used herein, “ Kraft Foods Group ” means Kraft Foods Group, Inc. and each of its subsidiaries and affiliates. For purposes of this Agreement, (x) a “ subsidiary ” includes only any company in which the applicable entity, directly or indirectly, has a beneficial ownership interest of greater than 50 percent and (y) an “ affiliate ” includes only any company that (A) has a beneficial ownership interest, directly or indirectly, in the applicable entity of greater than 50 percent or (B) is under common control with the applicable entity through a parent company that, directly or indirectly, has a beneficial ownership interest of greater than 50 percent in both the applicable entity and the affiliate.
19.      Compliance with Law . Notwithstanding any other provision of the Plan or this Agreement, unless there is an available exemption from any registration, qualification or other legal requirement applicable to the shares of Common Stock, the Company shall not be required to deliver any shares issuable upon settlement of the Restricted Shares prior to the completion of any registration or qualification of the shares of Common Stock under any local, state, federal or foreign securities or exchange control law or under rulings or regulations of the Commission or of any other governmental regulatory body, or prior to obtaining any approval or other clearance from any local, state, federal or foreign governmental agency, which registration, qualification or approval the Company shall, in its absolute discretion, deem necessary or advisable. The Employee understands that the Company is under no obligation to register or qualify the shares of Common Stock with the Commission or any state, provincial or foreign securities commission or to seek approval or clearance from any governmental authority for the issuance or sale of the shares. Further, the Employee agrees that the Company shall have unilateral authority to amend the Plan and the Agreement without the Employee’s consent to the extent necessary to comply with securities or other laws applicable to issuance of shares of Common Stock.
20.      Agreement Severable . In the event that any provision in this Agreement will be held invalid or unenforceable, such provision will be severable from, and such invalidity or unenforceability will not be construed to have any effect on, the remaining provisions of this Agreement.
21.      Headings . Headings of paragraphs and sections used in this Agreement are for convenience only and are not part of this Agreement, and must not be used in construing it.
22.      Imposition of Other Requirements . The Company reserves the right to impose other requirements on the Employee’s participation in the Plan, on the Restricted Shares and on any shares of Common Stock acquired under the Plan, to the extent the Company determines it is necessary or advisable in order to comply with laws in the country where the Employee resides regarding the issuance of shares of Common Stock, or to facilitate the administration of the Plan, and to require the Employee to sign any additional agreements or undertakings that may be necessary to accomplish the foregoing.
23.      Appendix B . Notwithstanding any provisions in this Agreement, the Restricted Shares shall be subject to any special terms set forth in Appendix B to this Agreement for Employee’s country. Moreover, if Employee relocates to one of the countries included in Appendix B, the special terms for such country will apply to Employee, to the extent the Company determines that the application of such terms is necessary or advisable for legal or administrative reasons.

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24.      Waiver . The Employee acknowledges that a waiver by the Company of breach of any provision of this Agreement shall not operate or be construed as a waiver of any other provision of this Agreement, or of any subsequent breach by the Employee or any other participant of the Plan.
IN WITNESS WHEREOF, this Restricted Stock Unit Agreement has been granted as of _____________, ____________.
KRAFT FOODS GROUP, INC.




__________________________

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APPENDIX A

NON-COMPETITION AND NON-SOLICITATION COVENANTS
APPLICABLE TO CERTAIN EMPLOYEES

I.
APPLICATION

This Appendix A includes additional terms and conditions that govern the Restricted Shares granted to the Employee under the Plan if the Employee is, as of the Award Date, designated in Salary Band G or above. Therefore, by accepting the Restricted Shares, a Salary Band G or above Employee will be agreeing to comply with the restrictive covenants and other provisions set forth below.

II.
RESTRICTIVE COVENANTS

(a) Acknowledgements . In exchange for receiving the Restricted Shares, the Employee acknowledges and agrees that the services to be rendered by the Employee to the Company will be of a special character having a unique value to the Company, and that, as a result of Employee’s role and position within the Company, the Employee will be provided with specialized training and given access to, or be responsible for the development of, some of the Company’s most sensitive confidential information, the disclosure and use of which would be harmful if used for the benefit of the Company’s competitors. The Employee recognizes that the Company’s relationships with the customers, suppliers, licensees, licensors, vendors, consultants, and independent contractors (collectively, “Partners”) with which the Employee serves or has contact, and with other employees, is special and unique, based upon the development and maintenance of goodwill resulting from the Partners’, and other employees’ contacts with the Company and its employees, including the Employee. The Employee also recognizes that the Company’s relationship with other employees, is special and unique, based upon the development, maintenance, and provision of training, opportunities, and goodwill by the Company and its employees, including the Employee. The Employee further acknowledges the Company’s ongoing substantial investment of time, money, and other resources to recruit, train, equip, and retain talented individuals, including the Employee, promotes the business goodwill of the Company by fostering productive, long-term relationships between the Company and its employees. As a result of the Employee’s position and Employee’s Partners, and employee contacts, the Employee recognizes that the Employee will gain valuable information about (i) the Company’s most sensitive and valuable confidential information, (ii) the Company’s business habits, needs, pricing policies, purchasing policies, profit structures, and margins, (iii) the Company’s relationships with its customers, their buying habits, special needs, and purchasing policies, (iv) the Company’s relationships with its suppliers, their pricing habits, and purchasing policies, (v) the Company’s pricing policies, purchasing policies, profit structures, and margin needs, (vi) the skills, capabilities and other employment-related information relating to the Company employees, and (vii) and other matters of which the Employee would not otherwise know and that is not otherwise readily available. Such knowledge is essential to the business of the Company and the Employee recognizes that it would be harmful if used for the benefit of the Company’s competitors. The Employee acknowledges and agrees that any injury to the Company’s Partner, or employee relationships, the loss of those relationships, or the inevitable disclosure of Company confidential information to a competitor would cause irreparable harm to the Company. The Employee recognizes that during a period following termination of the Employee’s employment, the Company is entitled to protection from the Employee’s use of Company confidential information and the Partner, and employee relationships with which the Employee has been entrusted by the Company during the Employee’s employment. The Employee acknowledges and agrees that due to the nature of the Employee’s role within the Company and the Company confidential information to which the Employee will have access, the Employee’s employment with a competitor in the same or substantially the same capacity in which the Employee was employed by the Company will inevitably result in the disclosure of the Company’s most sensitive confidential information. The Employee also recognizes that if the Employee’s employment terminates, the Company will be required

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to rebuild the Partner, and employee relationships with which the Employee has been entrusted by the Company during the Employee’s employment. The Employee also recognizes that merely limiting the Partners, and employees the Employee can solicit after termination will not be sufficient to protect the Company’s legitimate business interests.

(b)      Non-Competition and Non-Solicitation Obligations . Therefore, in exchange for receiving the Restricted Shares, the Employee hereby explicitly agrees that, during the Employee’s employment and for a period of 12 months following the termination of the Employee’s employment with the Company for any reason, including termination by the Company with or without cause, the Employee will not, either as an employee, employer, consultant, agent, principal, partner, stockholder, officer, director, or in any other individual or representative capacity, directly or indirectly:

(i)      Engage in any business activities within the same line or lines of business for which the Employee performed services for the Company and in a capacity that is similar to the capacity in which the Employee was employed by the Company with any person or entity that competes with the Company in the consumer packaged food and beverage industry anywhere within North America.

(ii)      Solicit, assist in the solicitation of, or accept any business (other than on behalf of the Company) from any customer who, during the two (2) years immediately preceding the Employee’s termination, had been assigned to the Employee by the Company, or any customer with which the Employee had contact on behalf of the Company while an employee of the Company, or any customer about which the Employee had access to confidential information by virtue of the Employee’s employment with the Company; or disclose to any person, firm, association, corporation or business entity of any kind the names or addresses of any such customer; or directly or indirectly in any way request, suggest or advise any such customer or any suppliers, licensees, licensors, vendors, consultants, and independent contractors with which the Employee had contact on behalf of the Company to withdraw or cancel any of their business or refuse to continue to do business with the Company. This paragraph shall apply only where the customer is solicited to purchase a service or product that competes with the services or products offered by the Company.

(iii)      Cause, solicit, induce, or encourage any individual who was an employee of the Company at the time of, or within 6 months prior to, the Employee’s termination, to terminate or reject their employment with the Company or to seek or accept employment with any other entity, including but not limited to a competitor, supplier, customer or client of the Company, nor shall the Employee cooperate with any others in doing or attempting to do so. As used herein, the term “solicit, induce, or encourage” includes, but is not limited to, (i) initiating communications with a Company employee relating to possible employment, (ii) offering bonuses or other compensation to encourage a Company employee to terminate his or her employment with the Company and accept employment with any entity, (iii) recommending a Company employee to any entity, and (iv) aiding an entity in recruitment of a Company employee.

(c)      Reasonableness of Restrictions . The Employee acknowledges and agrees that, given the Company’s operations, the geographic restrictions to the above restrictions are reasonable to protect the Company’s interests. The Employee acknowledges and agrees that the length of the time periods applicable to the restrictive covenants set forth in this Section are appropriate and reasonable, in view of the nature of the Company’s business and Employee’s employment with the Company and knowledge of its business. The Employee acknowledges and agrees that the Employee carefully considered the terms of this Agreement, including the covenants set forth in this Section II, and acknowledges that if this Agreement is enforced according to its terms, the Employee will be able to earn a reasonable living in commercial activities unrelated to the Company in locations satisfactory to the Employee. The Employee also acknowledges that the restrictive covenants set forth in this Section II are a vital part of and intrinsic to the ongoing operations of the Company, in light of the nature of the business and the Employee’s unique position, skills, and knowledge with and of the Company. Notwithstanding the foregoing, if any provision or portion of this Section

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II or its subparts is held to be unenforceable because of the scope, duration, territory, or terms thereof, the Employee agrees that the court making such determination shall have the power to reduce the scope, duration, territory and/or terms of such provision, and to delete specific words or phrases in such provision, so that the provision is enforceable by the court, and such provision as amended shall be enforced by the court.

(d)      Direct or Indirect Violations . The Employee acknowledges and agrees that the Employee will be in violation of this Section II if the Employee engages in any or all of the activities set forth in this Section II directly as an individual, or indirectly for, through, or with assistance from, any other person or entity, whether as partner, joint venturer, employee, agent, salesperson, employee, officer, manager and/or director of any person or entity, or as an equity holder of any person or entity in which the Employee or the Employee’s spouse, child, or parent owns, directly or indirectly, any of the outstanding equity interests.

(e)      Tolling of Covenants . The Employee acknowledges and agrees that that if it is judicially determined that the Employee has violated any of the Employee’s obligations under Section II, then the period applicable to each obligation that the Employee has been determined to have violated shall automatically toll from the date of the first breach, and all subsequent breaches, until the resolution of the breach through private settlement, judicial or other action, including all appeals.

(f)      Remedies . The Employee acknowledges and agrees that, in the event of a breach or threatened breach of the Employee’s obligations under this Section II (including all subparts), irreparable injury would be caused to the Company, for which the Company would have an inadequate remedy at law. The Employee therefore agrees that, in addition to and without limitation of any rights that the Company may otherwise have, at law or in equity, the Company shall have the right to temporary, preliminary, and permanent injunctive relief against the Employee in the event of such breach, or threatened breach, in addition to any other equitable relief (including without limitation an accounting and/or disgorgement) and/or any other damages as a matter of law. The Employee also agrees that the Company is entitled to its reasonable attorneys’ fees and costs incurred in enforcing the restrictive covenants contained in this Agreement or successfully prosecuting or defending any action under this Agreement. Furthermore, no bond need be posted in conjunction with the application for, or issuance of, an injunction (which requirement the Employee hereby specifically and expressly waives).

III.
RECOUPMENT OF PROCEEDS

If the Employee violates any agreement between the Employee and the Company or its Affiliates with respect to non-competition, non-solicitation, confidentiality, or protection of trade secrets (or similar provision regarding intellectual property), including Section II of this Appendix A: (i) the Company shall have the right, at its discretion, to recoup any Common Stock issued upon the vesting of the Restricted Shares in the 12 months preceding either (A) the date on which the Company first became aware of such violation or (B) the date of the Employee’s termination of employment; and (ii) if the Employee has sold any portion of the Common Stock issued upon the vesting of the Restricted Shares in the 12 months preceding either (A) the date on which the Company first became aware of such violation or (B) the date of the Employee termination of employment, the Employee shall immediately remit a cash payment to the Company equal to the gross proceeds of such sale. The remedy provided by this Section III shall be in addition to and not in lieu of any rights or remedies which the Company may have against the Employee under any statute, regulation or Company policy, as in effect from time to time, relating to the forfeiture or recoupment of compensation.

The Employee further agrees that by accepting the Award, the Employee authorizes the Company and its affiliates to deduct any amount or amounts owed by the Employee pursuant to this Section III from any amounts payable by or on behalf of the Company or any Affiliate to the Employee, including, without limitation, any amount payable to the Employee as salary, wages, vacation pay, bonus or the settlement of the Restricted Shares or any stock-based award. This right of setoff shall not be an exclusive remedy and

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the Company’s or an affiliate’s election not to exercise this right of setoff with respect to any amount payable to the Employee shall not constitute a waiver of this right of setoff with respect to any other amount payable to the Employee or any other remedy.




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EXHIBIT 10.4




Kraft Foods Group, Inc
Management Stock Purchase Plan
- PLAN DOCUMENT -
Adopted October 29, 2012 and
Amended as of January 30, 2014







KRAFT FOODS GROUP, INC.
MANAGEMENT STOCK PURCHASE PLAN
1. ESTABLISHMENT OF PLAN; PURPOSE. This Kraft Foods Group, Inc. Management Stock Purchase Plan (this “MSPP”) was adopted by the Board of Directors (the “Board”) of Kraft Foods Group, Inc. (the “Company”) on October 29, 2012 and amended on January 30, 2014. This MSPP is intended to provide certain key employees of the Company and its affiliates with the opportunity to defer a portion of their bonus compensation and to align management and shareholder interests through awards of Deferred Compensation Units under this MSPP and awards of Restricted Stock Units under Section 5(a)(v) of the Kraft Foods Group, Inc. 2012 Performance Incentive Plan (the “PIP”).
2. TAX COMPLIANCE. Notwithstanding anything in this MSPP to the contrary, this MSPP shall be construed to reflect the intent of the Company that all elections to defer, awards issued hereunder, distributions, and other aspects of this MSPP shall comply with Section 409A of the Internal Revenue Code of 1986, as amended (the “Code) and any regulations and other guidance thereunder to the extent applicable. This MSPP may be amended at any time, without the consent of any party, to avoid the application of Section 409A of the Code in a particular circumstance or as is necessary or desirable to satisfy any of the requirements under Section 409A of the Code, but the Company shall not be under any obligation to make any such amendment. Nothing in this MSPP shall provide a basis for any person to take action against the Company or any affiliate based on matters covered by Section 409A of the Code, including the tax treatment of any amount paid or award made under this MSPP, and neither the Company nor any of its affiliates shall under any circumstances have any liability to any Participant or his estate for any taxes, penalties or interest due on amounts paid or payable under this MSPP, including taxes, penalties or interest imposed under Section 409A of the Code or the law or legislation otherwise applicable to the Participant.
3. ELIGIBILITY; PARTICIPATION; ADMINISTRATION.
3.1 Eligibility . An employee of the Company or an affiliate shall be eligible to participate in this MSPP if the employee (a) is in salary bands or pay grades designated and approved by the Committee, (b) is employed by the Company or an affiliate on the first date of the annual enrollment period for this MSPP, and (c) is a member of a select group of management or highly compensated employees within the meaning of the Employee Retirement Income Security Act of 1974, as amended (“ERISA”) (each such employee who elects to defer bonus compensation pursuant to this MSPP is referred to herein as a “Participant”).
3.2 Participation . An eligible employee may elect to participate in this MSPP with respect to any Plan Year by submitting a participation agreement in the form determined by the Company (a “Participation Agreement”) to the Company or its affiliate, as applicable, on or before to the date established by the Company, in the immediately preceding Plan Year. The “Plan Year” shall be the calendar year.
3.3 Administration . This MSPP shall be administered by the Compensation Committee of the Board (the “Committee”). The Committee has full discretionary authority to construe and interpret the provisions of this MSPP and make factual determinations hereunder, including the power to determine the rights or eligibility of employees or Participants and any other persons, and the amounts of their benefits under this MSPP, and to remedy ambiguities, inconsistencies or omissions, and such determinations shall be binding on all parties. The Committee, from time to time, may adopt such rules and regulations as may be necessary or desirable for the proper and efficient administration of this MSPP and as are consistent with the terms of this MSPP. The Committee may delegate all or any part of its powers, rights, and duties under this MSPP to such person or persons as it may deem advisable, and may engage agents to provide certain administrative services with respect to this MSPP. To enable the Committee to perform its duties, the Company and its affiliates shall supply full and timely information to the Committee of all matters relating to the retirement, disability, death, or other cause for termination of employment of all Participants, and such other pertinent facts as the Committee may require.
4. DEFERRED COMPENSATION UNIT AWARDS; RESTRICTED STOCK UNIT AWARDS
4.1 Shares Subject to this MSPP.
(a) Shares Available . The total number of shares of common stock of the Company (“Shares”) reserved and available for issuance pursuant to Deferred Compensation Units under this MSPP shall be 5,000,000. For the avoidance of doubt, Shares issued pursuant to awards of Matching RSUs under this MSPP shall not reduce the share pool set forth in the preceding sentence, but instead shall be issued from the share pool under the PIP. The Shares





issued pursuant to this MSPP may be Shares that are authorized and unissued or Shares that were acquired by the Company, including Shares purchased on the open market.
(b) Adjustments for Certain Corporate Transactions . In the event of any merger, share exchange, reorganization, consolidation, recapitalization, reclassification, distribution, stock dividend, stock split, reverse stock split, split-up, spin-off, issuance of rights or warrants or other similar transaction or event affecting the Shares in any case after adoption of this MSPP by the Board, the Committee shall make such adjustments or substitutions with respect to this MSPP and to awards granted thereunder as it deems appropriate to reflect the occurrence of such event, including, but not limited to, adjustments to the aggregate number and kind of securities reserved for issuance under this MSPP and to the number and kind of securities subject to outstanding awards.
4.2 Bonus Deferral Commitment. A Participant may elect to defer up to 50% of his or her annual incentive award (in increments of 1% or as otherwise determined by the Committee), paid under the Company’s Performance Incentive Plan (“Bonus Compensation”), in a Participation Agreement for a period of three (3) years, or such longer period as may be permitted by the Committee (the “Deferral Period”) from the date that amounts subject to such election would otherwise become payable (the “Deferral Date”) (any amount so elected to be deferred pursuant to this MSPP is referred to herein as a “Bonus Deferral Commitment”). To the extent applicable, Bonus Deferral Commitments under this MSPP are intended to conform to the requirements of Section 409A of the Code. The amount to be deferred shall be stated as a percentage of any Bonus Compensation payable during the Plan Year with respect to which the deferral applies from any Bonus Compensation payable during such Plan Year, or in such other form as allowed by the Committee consistent with the applicable requirements of Section 409A of the Code. Each Bonus Deferral Commitment shall be obtained by a Participant in a time and manner that complies with Section 409A of the Code and any regulatory or other guidance issued thereunder to the extent applicable.
4.3 Awards of Deferred and Restricted Stock Units.
(a) Deferred Compensation Unit Awards . A “Deferred Compensation Unit” or “DCU” shall be a bookkeeping unit equivalent to one Share. DCUs shall not constitute actual stock and shall have no voting rights. On the Deferral Date, the Company shall award to the Participant DCUs covering a number of Shares having an aggregate Fair Market Value on the Deferral Date equal to the amount of the Bonus Compensation elected to be deferred (rounded down to the nearest whole Share, with any remaining cash payable to the Participant as soon as practicable by regularly scheduled payroll or otherwise, but in no event later than 30 days after the Deferral Date.) and withhold from the Bonus Compensation otherwise payable an amount equal to the Fair Market Value of such DCUs on the Deferral Date. For these purposes, the “Fair Market Value” means, as of any given date, the closing price of the Shares on the NASDAQ Global Select Market or if the Shares are not traded on the NASDAQ Global Select Market, the principal securities exchange or any other national market system or automated quotation system on which the Shares are listed, quoted or traded, or, if no such sale of Shares is reported on such date, the fair market value of the Shares as determined by the Committee in good faith. Any DCU granted to a Participant under this MSPP shall be credited to a Deferred Compensation Unit bookkeeping account maintained by the Company for such Participant.
(b) Matching Restricted Stock Unit Awards . In addition to the DCUs, on the Deferral Date the Company shall also award to the Participant pursuant to the terms of the PIP, Restricted Stock Units (“Matching RSUs”) covering a number of Shares equal to 25% of the number of Shares subject to the DCUs awarded to the Participant on the Deferral Date pursuant to Section 4.3(a) of this MSPP (rounded down to the nearest whole Share). Matching RSUs shall not constitute actual stock and shall have no voting rights. Any Matching RSU granted to a Participant under this MSPP shall be credited to a Restricted Stock Unit bookkeeping account maintained by the Company for such Participant.
(c) Vesting . Unless otherwise provided for in the terms of an award agreement, all DCUs shall be fully vested as of the applicable Deferral Date. Matching RSUs shall vest on the earlier of (i) the effective date of the Participant’s normal retirement, as defined in the Company’s U.S. tax qualified defined benefit pension plan or the affiliate’s pension plan, as the case may be, (b) the date of the Participant’s death, (c) the effective date of the Participant’s disability (as defined under the terms of the Company’s or affiliate’s Long-Term Disability Plan, as the case may be), (d) the third anniversary of the Deferral Date, or (e) as otherwise described in the applicable award agreement. All other terms and conditions of the DCUs and the Matching RSUs shall be as set forth in an applicable award agreement or in this MSPP or the PIP.
(d) Employment Required . Notwithstanding anything herein to the contrary, a Participant must be employed by the Company or an affiliate of the Company on the Deferral Date in order to receive an award of DCUs or Matching RSUs under this MSPP.





4.4 Dividend Equivalent Rights. Unless otherwise provided by the Committee, any awards of DCUs or Matching RSUs under this MSPP shall earn dividend equivalents. Unless otherwise provided by the Committee, such dividend equivalents shall be made (by regularly scheduled payroll or otherwise) as soon as practicable on or after the date on which such dividends are paid (and in no event later than 30 days after the date on which such dividends are paid). At the Committee’s discretion, any crediting of dividend equivalents may be subject to such restrictions and conditions as the Committee may establish, including reinvestment in additional Shares, DCUs or RSUs.
4.5 Modification of Bonus Deferral Commitment. A Bonus Deferral Commitment shall be irrevocable except that the Committee may, in its sole and absolute discretion, permit a Participant to reduce the amount to be deferred, or waive the remainder of the Bonus Deferral Commitment upon a finding that the Participant has suffered an Unforeseeable Emergency (as defined below). The dollar amount associated with such a reduction or waiver shall not exceed the amount required (including anticipated taxes on the distribution) to meet the emergency financial need and not reasonably available from other resources of the Participant (including reimbursement or compensation by insurance, cessation of deferrals under this MSPP, and liquidation of the Participant’s assets, to the extent liquidation itself would not cause severe financial hardship). If the Committee grants a reduction or waiver request pursuant to this Section 4.5, the Participant will forfeit any unvested Matching RSUs associated with the reduction or waiver and will not be allowed to enter into a new Bonus Deferral Commitment for the remainder of the Plan Year in which the reduction or waiver of the Bonus Deferral Commitment occurs and the following Plan Year. Any resumption of the Participant’s deferrals under this MSPP shall be made only at the election of the Participant in accordance with this Section 4.
An “Unforeseeable Emergency” is a severe financial hardship to the Participant resulting from:
(a)
Medical expenses resulting from a sudden unexpected illness or accident incurred by the Participant, his spouse, his beneficiary, or his dependents (as defined in Code Section 152(a) without regard to section 152(b)(1), (b)(2), and (d)(1)(B) for employees of the Company);
(b)
Uninsured casualty loss pertaining to property owned by the Participant; or
(c)
Other similar extraordinary and unforeseeable circumstances involving an uninsured loss arising from an event beyond the control of the Participant.
Any DCUs subject to such waiver or reduction request shall be distributed to the Participant in the form of Shares as soon as practicable following the grant of such waiver or reduction request.
5. TIME AND FORM OF PAYMENT.
5.1 Time and Form of Payment. DCUs shall be settled with the Participant (or his or her beneficiary) in the form of Shares as soon as practicable after the date on which (a) the Deferral Period expires, (b) the Participant dies, (c) the Participant becomes disabled (pursuant to the terms of the Company’s of affiliate’s Long-Term Disability Plan, as the case may be), or (d) the Participant experiences a Separation from Service (within the meaning of Section 409A of the Code and the regulations, notices and other guidance thereunder). Vested RSUs shall be settled with the Participant (or his or her beneficiary) in Shares as soon as practicable after the date on which the RSUs vest in accordance with the terms of this MSPP, and in all events no later than March 15 th of the year following the year in which such RSUs vest.
5.2 Specified Employees. Notwithstanding anything herein to the contrary, and subject to Code Section 409A, to the extent Code Section 409A(2)(B) is applicable, payment under this Section 5 shall not be made to any Participant who is a Specified employee (within the meaning of Section 409A of the Code and the regulations, notices and other guidance thereunder) before the date that is not less than six months after the date of the Participant’s Separation from Service.
6. AMENDMENTS AND TERMINATION. The Company reserves the right to amend, modify, or terminate this MSPP (in whole or in part) at any time by action of the Board or the Committee, with or without prior notice. Except as described below in this Section 6 or in Section 2, no such amendment or termination shall in any material manner adversely affect any Participant’s rights to any amounts already deferred or credited hereunder or deemed earnings thereon, up to the point of amendment or termination, without the consent of the Participant. Subject to the above provisions, the Board shall have broad authority to amend this MSPP to take into account changes in applicable law, including but not limited to securities and tax laws and accounting rules.





7. MISCELLANEOUS.
7.1 Contractual Obligation. This MSPP shall create an unfunded, unsecured contractual obligation on the part of the Company to make payments and issue Shares under DCUs and Matching RSUs.
7.2 Unsecured Interest. No Participant or party claiming an interest in benefits of a Participant hereunder shall have any interest whatsoever in any specific asset of the Company. To the extent that any party acquires a right to receive payments or Shares under this MSPP, such right shall be equivalent to that of an unsecured general creditor of the Company. Each Participant, by participating hereunder, agrees to waive any priority creditor status with respect to any amounts due hereunder. The Company shall have no duty to set aside or invest any amounts credited to DCU or Matching RSU awards under this MSPP.
7.3 Transferability . Except as provided in the applicable award agreement or otherwise required by law, awards shall not be transferable or assignable other than by will or the laws of descent and distribution. In no event may any award be transferred in exchange for consideration.
7.4 Representations and Restrictions . The Committee may require each person acquiring Shares pursuant to an award to represent to and agree with the Company in writing that such person is acquiring the Shares without a view to the distribution thereof. The certificates for such shares may include any legend that the Committee deems appropriate to reflect any restrictions on transfer. All certificates for Shares or other securities delivered under this MSPP shall be subject to such stock transfer orders and other restrictions as the Committee may deem advisable under the rules, regulations and other requirements of the Securities and Exchange Commission or other applicable securities commission, any stock exchange upon which the Shares are then listed, and any applicable federal, state or foreign securities law, and the Committee may cause a legend or legends to be put on any such certificates to make appropriate reference to such restrictions.
7.5 No Right to Employment . Neither the adoption of this MSPP nor the granting of awards under this MSPP shall confer upon any employee any right to continued employment nor shall they interfere in any way with the right of the Company, or a subsidiary or an affiliate thereof, to terminate the employment of any employee at any time. Nothing contained in this MSPP shall prevent the Company, or a subsidiary or an affiliate thereof, from adopting other or additional compensation arrangements for their respective employees.
7.6 Tax Withholding . No later than the date as of which an amount first becomes includible in the gross income of the Participant for income tax purposes with respect to any award under this MSPP, the Participant shall pay to the Company or its affiliate, or make arrangements satisfactory to the Company or its affiliate regarding the payment of, any federal, state, provincial, local or foreign taxes, premiums or contributions of any kind which are required by law or applicable regulation to be withheld with respect to such amount. Unless otherwise determined by the Committee, withholding obligations arising from an award (including the issuance or other transfer of Shares) may be settled with Shares, including Shares that are part of, or are received upon conversion of, the award that gives rise to the withholding requirement. In no event shall the Fair Market Value of the Shares to be withheld and delivered pursuant to this Section 7.6 to satisfy applicable withholding taxes in connection with the benefit exceed the minimum amount of taxes required to be withheld. The obligations of the Company under this MSPP shall be conditional on such payment or arrangements, and the Company, its subsidiaries and its affiliates shall, to the extent permitted by law, have the right to deduct any such taxes from any payment otherwise due to the Participant. The Committee may establish such procedures as it deems appropriate, including the making of irrevocable elections, for the settling of withholding obligations with Shares.
7.7 Governing Law; Jurisdiction; Venue . This MSPP and all awards made and actions taken hereunder shall be governed by and construed in accordance with the laws of the Commonwealth of Virginia, excluding any conflicts or choice of law rule or principle that might otherwise refer construction or interpretation of this MSPP to the substantive law of another jurisdiction. Unless otherwise provided in an award, recipients of an award under this MSPP are deemed to submit to the exclusive jurisdiction and venue of the federal or state courts of the Commonwealth of Virginia, to resolve any and all issues that may arise out of or relate to this MSPP or any related award.
7.8 Successors . All obligations of the Company under this MSPP with respect to awards granted hereunder shall be binding on any successor to the Company, whether the existence of such successor is the result of a direct or indirect purchase, merger, consolidation, or otherwise, of all or substantially all of the business and/or assets of the Company.





7.9 Severability . If any provision of this MSPP is held invalid or unenforceable, the invalidity or unenforceability shall not affect the remaining parts of this MSPP, and this MSPP shall be enforced and construed as if such provision had not been included.
7.10 Rules for Non-U.S. Jurisdictions . The Committee may adopt rules or procedures relating to the operation and administration of this MSPP to accommodate the specific requirements of local laws and procedures. Without limiting the generality of the foregoing, the Committee is specifically authorized to adopt rules and procedures regarding handling of payroll deductions, payment of interest, conversion of local currency, payroll tax, withholding procedures and handling of stock certificates which vary with local requirements. The Committee may also adopt sub-plans applicable to particular affiliates of the Company or locations. The rules of such sub-plans may take precedence over other provisions of this MSPP, with the exception of Section 4.1, but unless otherwise superseded by the terms of such sub-plan, the provisions of this MSPP shall govern the operation of such sub-plan. The parties declare that it was their wish that this MSPP and all documents or notices in connection herewith be drawn up in the English Language. Les parties aux présentes déclarent avoir souhaité que la présente MSPP et tout document et avis s’y rattachant soient rédigés en langue anglaise.
8. CLAIMS PROCEDURE.
8.1 Claim. The Committee shall establish rules and procedures to be followed by Participants and their beneficiaries in (a) filing claims for benefits, and (b) for furnishing and verifying proof necessary to establish the right to benefits in accordance with this MSPP, consistent with the remainder of this Section 8. Such rules and procedures shall require that claims and proof be made in writing and directed to the Committee.
8.2 Review of Claim. The Committee or its designee shall review all claims for benefits. Upon receipt by the Committee of such a claim, it shall determine all facts which are necessary to establish the right of the claimant to benefits under the provisions of this MSPP and the amount thereof as herein provided within ninety (90) days of receipt of such claim. If prior to the expiration of the initial ninety (90) day period, the Committee determines additional time is needed to come to a determination on the claim, the Committee shall provide written notice to the Participant, beneficiary or other claimant of the need for the extension, not to exceed a total of one hundred eighty (180) days from the date the application was received.
8.3 Notice of Denial of Claim. In the event that any Participant, beneficiary or other claimant claims to be entitled to a benefit under this MSPP, and the Committee determines that such claim should be denied, in whole or in part, the Committee shall, in writing, notify such claimant that the claim has been denied, in whole or in part, setting forth the specific reasons for such denial. Such notification shall be written in a manner reasonably expected to be understood by such claimant, shall refer to the specific sections of the MSPP relied on, shall describe any additional material or information necessary for the claimant to perfect the claim, shall provide an explanation of why such material or information is necessary, and, where appropriate, shall include an explanation of how the claimant can obtain reconsideration of such denial.
8.4 Reconsideration of Denied Claim.
(a) Within sixty (60) days after receipt of the notice of the denial of a claim, such claimant or duly authorized representative may request, by mailing or delivery of such written notice to the Committee, a reconsideration by the Committee of the decision denying the claim. If the claimant or duly authorized representative fails to request such a reconsideration within such sixty (60) day period, it shall be conclusively determined for all purposes of this MSPP that the denial of such claim by the Committee is correct. If such claimant or duly authorized representative requests a reconsideration within such sixty (60) day period, the claimant or duly authorized representative shall have thirty (30) days after filing a request for reconsideration to submit additional written material in support of the claim, review pertinent documents, and submit issues and comments in writing.
(b) After such reconsideration request, the Committee shall determine within sixty (60) days of receipt of the claimant’s request for reconsideration whether such denial of the claim was correct and shall notify such claimant in writing of its determination. The written notice of the Committee’s decision shall be in writing and shall include specific reasons for the decision, shall be written in a manner reasonably calculated to be understood by the claimant, and shall identify specific references to the pertinent MSPP provisions on which the decision is based. In the event of special circumstances determined by the Committee, the time for the Committee to make a decision may be extended by an additional sixty (60) days upon written notice to the claimant prior to the commencement of the extension.





EXHIBIT 31.1
Certifications
I, W. Anthony Vernon, certify that:
1.
I have reviewed this Quarterly Report on Form 10-Q of Kraft Foods Group, Inc.;
2.
Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;
3.
Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;
4.
The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:
(a)
Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;
(b)
Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;
(c)
Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and
(d)
Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

5.
The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):
(a)
All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and
(b)
Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.
Date: May 2, 2014

/s/ W. Anthony Vernon         
W. Anthony Vernon
Chief Executive Officer






EXHIBIT 31.2
Certifications
I, Teri List-Stoll, certify that:
1.
I have reviewed this Quarterly Report on Form 10-Q of Kraft Foods Group, Inc.;
2.
Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;
3.
Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;
4.
The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:
(a)
Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;
(b)
Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;
(c)
Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and
(d)
Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and
5.
The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):
(a)
All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and
(b)
Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.
Date: May 2, 2014
 

/s/ Teri List-Stoll             
Teri List-Stoll
Executive Vice President and
Chief Financial Officer





EXHIBIT 32.1
CERTIFICATIONS OF
CHIEF EXECUTIVE OFFICER AND CHIEF FINANCIAL OFFICER
PURSUANT TO
18 U.S.C. SECTION 1350,
AS ADOPTED PURSUANT TO
SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002
I, W. Anthony Vernon, Chief Executive Officer of Kraft Foods Group, Inc. (“Kraft”), certify, pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that Kraft’s Quarterly Report on Form 10-Q for the quarter ended March 29, 2014, fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934 and that the information contained in Kraft’s Quarterly Report on Form 10-Q fairly presents, in all material respects, Kraft’s financial condition and results of operations.
 
/s/ W. Anthony Vernon         
W. Anthony Vernon
Chief Executive Officer
May 2, 2014
I, Teri List-Stoll, Executive Vice President and Chief Financial Officer of Kraft Foods Group, Inc. (“Kraft”), certify, pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that Kraft’s Quarterly Report on Form 10-Q for the quarter ended March 29, 2014, fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934 and that the information contained in Kraft’s Quarterly Report on Form 10-Q fairly presents, in all material respects, Kraft’s financial condition and results of operations.
 
/s/ Teri List-Stoll         
Teri List-Stoll
Executive Vice President and
Chief Financial Officer
May 2, 2014
A signed original of these written statements required by Section 906, or other document authenticating, acknowledging, or otherwise adopting the signature that appears in typed form within the electronic version of this written statement required by Section 906, has been provided to Kraft Foods Group, Inc. and will be retained by Kraft Foods Group, Inc. and furnished to the Securities and Exchange Commission or its staff upon request.