UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
 
FORM 8-K
 
CURRENT REPORT
Pursuant to Section 13 or 15(d) of
the Securities Exchange Act of 1934
 
Date of Report (Date of earliest event reported): January 10, 2019
 
YOUNGEVITY INTERNATIONAL, INC.
(Exact name of registrant as specified in its charter)
 
Delaware
 
000-54900
 
90-0890517
(State or other jurisdiction of incorporation)
 
(Commission File No.)
 
(IRS Employer Identification No.)
 
2400 Boswell Road, Chula Vista, CA 91914
(Address of principal executive offices) (Zip Code)
 
Registrant’s telephone number, including area code: (619) 934-3980
 
N/A
(Former name or former address, if changed since last report)
 
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:
 
Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
 
Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
 
Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
 
Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))
 
Indicate by check mark whether the registrant is an emerging growth company as defined in in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).
 
Emerging growth company
 
If an emerging growth company, indicate by checkmark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. 
 

 
 

 
 
 
 
Item 1.01.  Entry into a Material Definitive Agreement.
 
On January 10, 2019, Youngevity International, Inc. (the “Company”) entered into an exclusive agreement with Icelandic Water Holdings hf. (“IWH”), an Icelandic public limited company (the “Exclusive Agreement”). Pursuant to the Exclusive Agreement, for an initial term of three (3) years (and any extension), the parties agreed to an exclusive marketing partnership for the cross-promotion of products with dietary supplements (including CBD) and other products which may be jointly developed. During the term of the Exclusive Agreement, the parties intend to jointly develop and market new products, including dietary supplements and ready to drink CBD products, children’s drinks, pet products and coffee products. Pursuant to the Exclusive Agreement, the Company has agreed not to promote other bottled water products and IWH has agreed not to promote other supplement products. IWH also agreed to promote the Company’s products to its customers using e- mail direct marketing at least twice a year.
 
The foregoing description of the terms of the Exclusive Agreement do not purport to be complete and is subject to, and are qualified in their entirety by reference to the provisions of such agreement, the form of which is filed as Exhibit 10.1. to this Current Report on Form 8-K and is incorporated herein by reference.
 
Item 9.01.  Financial Statements and Exhibits.
 
(d)   Exhibits
 
Exhibit No.
 
Name of Exhibit
 
 
 
 
Exclusive Agreement with Icelandic Water Holdings hf., dated January 10, 2019
 
 
 
 
 
 
SIGNATURES  
 
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
 
 
YOUNGEVITY INTERNATIONAL, INC.
 
 
Date: January 11, 2019
By: /s/ David Briskie                                                                       
 
Name: David Briskie
 
Title: President and Chief Financial Officer
 
 
 
 
 
 
 
 
 
 
  Exhibit 10.1
 
 
 
 
 
EXCLUSIVE AGREEMENT
 
BETWEEN
 
ICELANDIC WATER HOLDINGS HF.
 
AND
 
YOUNGEVITY INTERNATIONAL, INC.
 
Date: 01/10/19
 
 
 
 
 
 
 
This Contract (“The Exclusive Agreement”) is entered into on January 10, 2019 by and between:
 
Icelandic Water Holdings hf., an Icelandic public limited company with its registered office at Hl’ðarendi, 816 Ölfus, Iceland, and registered under registration number 650997-2129 (“IWH”).
 
and
 
Youngevity International Inc., a US public corporation with its registered office at 2400 Boswell Road, Chula Vista, CA 91914, USA (“YGYI”)
 
The above-mentioned parties hereto shall hereinafter be collectively referred to as the “Parties” and individually as a “Party”.
 
RECITALS
 
WHEREAS, IWH sells Icelandic Glacial® premium bottled water in a variety of formats (Products) in the United States through its master distributor Anheuser Busch – Inbev. (ABI);
 
WHEREAS, YGYI sells a range of dietary supplements through a multi-level marketing platform in the US and Internationally, has developed a range of Cannabidiol (CBD) products and is looking for a partner with which to launch ready to drink CBD products; and
 
WHEREAS, the Parties entered into a Term Sheet on 28 th December (the “Term Sheet”) according to which the Parties would enter into:
 
(A) a definitive agreement for the purchase of $1.0m (USD one million) of Products by YGYI from IWH (“The Purchase Agreement”); and
(B) an exclusive cross-marketing agreement (“The Exclusive Agreement”) governing the development of ready to drink CBD products and the cross promotion of the Parties’ products;
 
(together, “the Agreements”) where A and B are intended to be inter-conditional.
 
Therefore, in consideration of the promises and the mutual covenants set forth herein and for other good and valuable consideration, the receipt and sufficiency of which is hereby acknowledged, and intending to be bound hereby, the parties agree as follows:
 
 
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AGREEMENT
 
1.
Exclusive cross marketing
 
1.1.
For an initial term of three (3) years from the date of this agreement (the initial term and any extension thereof, a “Term”) the Parties agree to an exclusive marketing partnership for the cross-promotion of the Products with dietary supplements (including CBD) and including other products which may be jointly developed.
 
1.2.
This will mean that, during the Term:
-
YGYI will not promote other bottled water products
-
IWH will not promote other supplement products
 
1.3.
IWH will promote YGYI products to its customers using email direct marketing at least twice a year.
 
1.4.
YGYI products to be cross promoted by IWH from the YGYI portfolio will be identified and approved by IWH on a product by product basis.
 
2.
Exclusive Product Development
 
2.1.
IWH and YGYI will look to develop jointly and then market jointly new products (“New Products”) which shall include:
2.1.1.
dietary supplements including CBD products
2.1.2.
children’s drinks
2.1.3.
pet products
2.1.4.
coffee products.
 
2.2.
The jointly developed products will be sold and marketed through traditional distribution and retail model and will be handled jointly by YGYI and IWH.
 
2.3.
Sales commission structure for the sales will be based on the respective Party’s contribution and at rates which are normal for the relevant channel.
 
2.4.
The parties will agree the funding of the development of the product and therefore the ownership on a case by case basis. The cost of development is not expected to be very high.
 
2.5.
Ownership of the newly developed product may be adjusted to reflect the performance of the parties in respect of certain KPIs.
 
2.6.
During the Term, IWH will not develop products with dietary supplements including CBD products with other parties without written permission from YGYI.
 
2.7.
As required by IWH’s Master Distribution Agreement (“MDA”) with ABI regarding the distribution of new products, IWH will be obliged to offer any jointly developed beverage to ABI for distribution.
 
 
 
-3-
 
 
 
3.
Sales in United States
 
3.1.
YGYI will have the right to sell Products in the USA direct to consumers through its platform.
 
3.2.
YGYI will have the right to give away the Products to its customers and potential customers for promotional / sampling purposes.
 
3.3.
YGYI will have the right to use Products for promotional purposes on the Amazon Platform in USA. The Parties will explore ways of working with IWH’s existing broker to maximise sale of both Parties’ products through Amazon subject to clause 1.3 above.
 
4.
Sales outside USA
 
YGYI and IWH will jointly look to develop distribution for their products in all markets outside the USA.
 
5.
Press release
 
The parties will issue a joint press release substantially in the form set out in Appendix 1 within three (3) business days of signing of this agreement.
 
6.
Term
 
After the initial Term, YGYI will have the right to extend this agreement by increments of one year for a maximum of a further two years providing it has purchased at least $1,000,000 (USD one million) of Products in the 12 months prior to the end of the expiring Term.
 
7.
Use of Icelandic Glacial brand
 
IWH has developed extensive intellectual property around its Products. For the period of the Term, IWH grants to a YGYI the right to use the intellectual property owned by IWH in connection with the sale of Products for the purposes of this agreement and subject to the prior approval by IWH of each use. Any use of the Icelandic Glacial intellectual property in connection with products other than existing Products must be agreed by IWH in writing in advance.
 

 
-4-
 
 
 
8.
Representations and Warranties:
 
8.1.
IWH represents and warrants that:
 
8.1.1.
IWH owns the intellectual property of the Icelandic Glacial brand in the USA and in certain other countries where the brand is sold.
 
8.1.2.
the provisions of this agreement are in conformity with IWH’s existing distribution agreements and no further permissions are required for the purpose of this agreement other than as set out herein.
 
8.2.
Each Party represents and warrants that:
 
8.2.1.
it has obtained all necessary corporate authorizations and approvals and all necessary third party consents and approvals so that this agreement is the legal, valid and binding obligation of that Party and does not violate any applicable law or regulation or any agreement or other legal obligation to which that Party is subject.
 
9.
Indemnities
 
9.1.
IWH indemnifies YGYI against any loses YGYI might suffer as a result of any misrepresentation or breach of warranty contained in this agreement.
 
9.2.
YGYI indemnifies IWH against any loses IWH might suffer as a result of any misrepresentation or breach of warranty contained in this agreement.
 
10.
Miscellaneous
 
10.1.
Governing Law : This contract shall be governed by and construed in accordance with the Laws of the State of Florida, USA.
 
10.2.
Amendments: This contract shall not be amended, supplemented, modified or waived (either in whole or in part) except by a written instrument signed in advance by all the Parties.
 
10.3.
Entire Agreement: This agreement represents the entire agreement and understanding between the Parties about the sale of Products and their marketing and supersedes and replaces all prior agreements and understandings (whether written or oral), as to the matters set forth herein.
 
10.4.
Assignment: Each Party acknowledges and agrees that this contract shall be binding upon the Parties and shall inure to the benefit of the Parties and their respective successors and permitted assigns. Neither party may assign this contract without the written permission of the other.
 
10.5.
Default : In the event of a breach of this agreement, the non-defaulting Party shall give notice to the defaulting Party which if not cured within 5 days shall constitute a default.
 
 
 
-5-
 
 
 
10.6.
Inter-conditionality and cross-default : The Product Purchase Agreement and the Exclusivity Agreement shall be inter-conditional and shall take effect on the date on which the last of them is executed. A default under one of them shall constitute a default under all.
 
10.7.
No Waiver: No failure or delay by a Party to exercise any right or remedy provided hereunder or by law shall constitute a waiver of that or any other right or remedy, nor shall it prevent or restrict the further exercise of that or any other right or remedy. No single or partial exercise of such right or remedy shall prevent or restrict the further exercise of that or any other right or remedy.
 
10.8.
Severability: If any term, provision, covenant or restriction of this agreement is held to be invalid, void or unenforceable, the remainder of the terms, provisions, covenants and restrictions hereof shall remain in full force and effect and shall in no way be affected, impaired or invalidated.
 
10.9.
Notices: Any notice given to the Parties under or in connection with this agreement or the Purchase shall be in writing and sent to the Parties addressed as set out below or by e-mail as such Party may desire.
 
 
If to IWH:
If to YGYI:
 
 
Reza Mirza
David Briskie
Icelandic Glacial Inc.
President and CFO
3816 Main Street
2400 Boswell Road
Los Angeles, CA 90232
Chula Vista, CA 91914
USA
USA
 
 
 
 
With a copy to:
With a copy to:
Jon Olafsson and Chris Hancock
Will Gerhauser
Director of business affairs
Ignition Capital
Icelandic Water Holdings hf.
4890 W. Kennedy Blvd.
Hlidarendi,Olfus 816
Suite 925,
Iceland
Tampa, FL 33609. USA
 
 
 
 
 
 
-6-
 
 
In witness whereof, the Parties have executed and delivered this agreement on the date first written above.
 
 
Icelandic Water Holdings hf.
 
Youngevity International Inc.
 
 
per: /s/ Kristjan Olafsson
per: /s/ Stephan Wallach
Name: Kristjan Olafsson
Name: Stephan Wallach
Authorized signing officer
Authorized signing officer
I have the authority to bind the Company.
I have the authority to bind the Company.
 
 
 
 
per: /s/ Jon Olafsson                                             
 
Name: Jon Olafsson
 
Authorized signing officer
 
I have the authority to bind the Company.
 
 
 
-7-
 
 
 
Appendix 1 – Draft Press Release
 
 
 
 
-8-