OVERVIEW
Crexendo, Inc. is
an award-winning premier provider of cloud communications, UCaaS
(Unified Communications as a Service), call center, collaboration
services, and other cloud business services that are designed to
provide enterprise-class cloud services to any size business at
affordable monthly rates. The Company has two operating segments,
which consist of Cloud Telecommunications and Web
Services.
Cloud Telecommunications
– Our cloud
telecommunications services transmit calls using IP or cloud
technology, which converts voice signals into digital data packets
for transmission over the Internet or cloud. Each of our calling
plans provides a number of basic features typically offered by
traditional telephone service providers, plus a wide range of
enhanced features that we believe offer an attractive value
proposition to our customers. This platform enables a user, via a
single “identity” or telephone number, to access and
utilize services and features regardless of how the user is
connected to the Internet or cloud, whether it’s from a
desktop device, computer, or an application on a mobile
device.
We
generate recurring revenue from our cloud telecommunications and
reselling broadband Internet services. Our cloud telecommunications
contracts typically have a thirty-six to sixty month term. We
generate product revenue and equipment financing revenue from the
sale and lease of our cloud telecommunications equipment. Revenues
from the sale of equipment, including those from sales-type leases,
are recognized at the time of sale or at the inception of the
lease, as appropriate.
Web Services – We generate recurring revenue from
website hosting and other professional services.
OUR SERVICES AND PRODUCTS
Our
goal is to provide a broad range of cloud-based products and
services that nearly eliminate the cost of a businesses’
technology infrastructure and enable businesses of any size to more
efficiently run their business. By providing a variety of
comprehensive and scalable solutions, we are able to cater to
businesses of all sizes on a monthly subscription basis without the
need for expensive capital investments, regardless of where their
business is in its lifecycle. Our products and services can be
categorized in the following offerings:
Cloud Telecommunications
– Our cloud
telecommunications service offering includes hardware, software,
and unified communication solutions for businesses using IP or
cloud technology over any high-speed Internet connection. These
services are rendered through a variety of devices and user
interfaces such as a Crexendo branded desktop phones and/or mobile
and desktop applications. Some examples of mobile devices are
Android cell phones, iPhones, iPads or Android tablets. These
services enable our customers to seamlessly communicate with others
through phone calls that originate/terminate on our network or PSTN
networks. Our cloud telecommunications services are powered by our
proprietary implementation of standards based Web and VoIP cloud
technologies. Our services use our highly scalable complex
infrastructure that we build and manage based on industry standard
best practices to achieve greater efficiencies, better quality of
service (QoS) and customer satisfaction. Our infrastructure
comprises of compute, storage, network technologies, 3rd party products and
vendor relationships. We also develop end user portals for account
management, license management, billing and customer support and
adopt other cloud technologies through our
partnerships.
Crexendo’s
cloud telecommunication service offers a wide variety of essential
and advanced features for businesses of all sizes. Many of these
features included in the service offering are:
●
Business
Productivity Features such as dial-by extension and name, transfer,
conference, call recording, Unlimited calling to anywhere in the US
and Canada, International calling, Toll free (Inbound and
Outbound)
●
Individual
Productivity Features such as Caller ID, Call Waiting, Last Call
Return, Call Recording, Music/Message-On-Hold, Voicemail, Unified
Messaging, Hot-Desking
●
Group Productivity
Features such as Call Park, Call Pickup, Interactive Voice Response
(IVR), Individual and Universal Paging, Corporate Directory,
Multi-Party Conferencing, Group Mailboxes, Web and mobile devices
based collaboration applications
●
Call Center
Features such as Automated Call Distribution (ACD), Call Monitor,
Whisper and Barge, Automatic Call Recording, One way call
recording, Analytics
●
Advanced Unified
Communication Features such as Find-Me-Follow-Me, Sequential Ring
and Simultaneous Ring, Voicemail transcription
●
Mobile Features
such as extension dialing, transfer and conference and seamless
hand-off from WiFi to/from 3G and 4G, LTE, as well as other data
services. These features are also available on CrexMo, an
intelligent mobile application for iPhones and Android smartphones,
as well as iPads and Android tablets
●
Traditional PBX
Features such as Busy Lamp Fields, System Hold. 16-48 Port density
Analog Devices
●
Expanded Desktop
Device Selection such as Entry Level Phone, Executive Desktop, DECT
Phone for roaming users
●
Advanced Faxing
solution such as Cloud Fax (cFax) allowing customers to send and
receive Faxes from their Email Clients, Mobile Phones and Desktops
without having to use a Fax Machine simply by attaching a
file
●
Web based online
portal to administer, manage and provision the system.
●
Asynchronous
communication tools like SMS/MMS, chat and document sharing to keep
in pace with emerging communication trends.
Many of
these services are included in our basic offering to our customers
for a monthly recurring fee and do not require a capital expense.
Some of the advanced features such as Automatic Call Recording and
Call Center Features require additional monthly fees. Crexendo
continues to invest and develop its technology and CPaaS offerings
to make them more competitive and profitable.
Website Services – Our website services segment allows
businesses to host their websites in our data center for a
recurring monthly fee.
SEGMENT INFORMATION
The
Company has two operating segments, which consist of Cloud
Telecommunications and Web Services. Segment revenue and
income/(loss) before income tax provision was as follows (in
thousands):
|
|
|
|
|
Revenue:
|
|
|
Cloud
Telecommunications
|
$13,780
|
$11,083
|
Web
Services
|
656
|
825
|
Consolidated
revenue
|
$14,436
|
$11,908
|
|
|
|
|
|
Income/(loss)
before income tax provision:
|
|
|
Cloud
Telecommunications
|
$862
|
$(608)
|
Web
Services
|
283
|
400
|
Income/(loss)
before income tax
|
$1,145
|
$(208)
|
TECHNOLOGY
We
believe our proprietary implementation of standard Web, IP, Cloud,
Mobile and Internet technologies represent a key component of our
business model. We believe these technologies and how we deliver
them to our customers distinguish our services and products from
the services and products offered by our competitors. Our
technology infrastructure and virtual network operation center, all
of which is built and managed on industry standard computers,
storage, network, data and platforms offers us greater efficiencies
while maintaining scalability and redundancy. The synergies between
Web and Telecommunication protocols such as TCP/IP, HTTP, XML, SIP
and innovations in computing, load balancing, redundancy and high
availability of Web and Telecommunications technologies offers us a
unique advantage in delivering these services to our customers
seamlessly from our data center.
Our
Cloud Telecommunications technology is continuously being enhanced
with additional features and software functionality. Our current
functionality includes:
●
High-end desktop
telephony devices such as Gigabit, PoE, 6 Line Color Phone with 10
programmable buttons and lower end Monochrome 2 Line wall mountable
device;
●
Basic Business
Telephony Features such as those offered in a traditional private
branch exchange (“PBX”) systems like extension dialing,
Direct Inward Dialing (DID), Hold/Resume, Music-On-Hold, Call
Transfer (Attended and Unattended), Conferencing, Local, Long
Distance, Toll-Free and International Dialing, Voicemail,
Auto-Attendant and traditional faxing;
●
Advanced telephony
features such as Call Park, Call Pickup, Paging (through the
phones), Overhead paging, Call Recording;
●
Call Center
Functionality such as Agent Log In/Log Out, Whisper, Barge and Call
center reporting;
●
Unified
Communications features like Simultaneous Ring, Sequential Ring,
Status based Routing (Find-Me-Follow-Me), 10-party instant
conference, and Mobile application (CrexMo);
●
Crexendo Mobile
Application (CrexMo), which allows users to place and receive
extension calls using Crexendo’s network, transfer and
conference other users right from their mobile device as if they
were in the office. It also provided users instant access to visual
voicemail and call logs;
●
End User Portal and
Unified Messaging with Voicemail, Call Recording and eFax
inbox.
●
Collaboration
products like group chat, SMS/MMS, document sharing, video and web
conferencing
Our
website software platform is feature rich and battle tested to
provide an innovative website-building environment. We continue to
maintain our Web platform to make it an always available and
reliable experience for our web customers and for their website
visitors.
RESEARCH AND DEVELOPMENT
We
invested $853,000 and $801,000 for the years ended December 31,
2019 and 2018, respectively, in the research and development of our
technologies and data center. The majority of these expenditures
were for enhancements to our cloud telecommunications products and
services and website development software.
COMPETITION
The
market for cloud business communications services is large and
increasingly competitive. We expect competition to continue to
increase in the future. Some of these competitors
include:
●
traditional
on-premise, hardware business communications providers such as
Alcatel-Lucent, Avaya Inc., Cisco Systems, Inc., Mitel, NEC, and
Siemens Enterprise Networks, LLC, any of which may now or in the
future also host their solutions through the cloud;
●
software providers
such as Microsoft Corporation (Microsoft Teams (formerly Skype for
Business)) and BroadSoft, Inc. (acquired by Cisco Systems, Inc.)
that generally license their software and may now or in the future
also host their solutions through the cloud, and their resellers
including major carriers and cable companies;
●
established
communications providers that resell on-premise hardware, software,
and hosted solutions, such as AT&T, Verizon Communications
Inc., CenturyLink, Cox, Charter and Comcast Corporation in the
United States, TELUS and others in Canada, and BT, Vodafone, and
others in the U.K., all of whom have significantly greater
resources than us and do now or may in the future also develop
and/or host their own or other solutions through the
cloud;
●
other cloud
companies such as 8x8, Inc., RingCentral, Inc., Amazon.com, Inc.,
DialPad, Inc., Fusion, Fuze (formerly Thinking Phone Networks),
StarBlue (merger of Star2Star and BlueFace), Intermedia.net, Inc.,
J2 Global, Inc., Jive Communications, Inc. (acquired by LogMeIn,
Inc.), Microsoft Corporation (Microsoft Teams (formerly Skype for
Business)), Mitel, Nextiva, Inc., Slack Technologies, Inc., Vonage
Holdings Corp., and West Corporation;
●
other large
internet companies such as Alphabet Inc., Facebook, Inc., Oracle
Corporation, Zoom, and Salesforce.com, Inc., any of which
might launch its own cloud-based business communication services or
acquire other cloud-based business communications companies in the
future; and
●
established contact
center providers such as Amazon.com, Inc., Aspect Software, Inc.,
Avaya Inc., Five9, Inc., Genesys Telecommunications Laboratories,
Inc., and NewVoiceMedia.
Additionally,
should we determine to pursue acquisition opportunities, we may
compete with other companies with similar growth strategies. Some
of these competitors may be larger and have greater financial
resources than we do. Competition for these acquisition targets
could also result in increased prices of acquisition targets and a
diminished pool of companies available for
acquisition.
There
are relatively low barriers to entry into our business. Our
proprietary technology does not preclude or inhibit competitors
from entering our markets. In particular, we anticipate new
entrants will attempt to develop competing products and services or
new forums for conducting e-commerce and telecommunications
services which could be deemed competition. Additionally, if
telecommunications service providers with more resources and name
recognition were to enter our markets, they may redefine our
industry and make it difficult for us to compete.
Expected technology
advances associated with the Cloud, increasing use of the Cloud,
and new software products are welcome advancements that we believe
will broaden the Cloud’s viability. We anticipate that we can
compete successfully by relying on our infrastructure, marketing
strategies and techniques, systems and procedures, and by adding
additional products and services in the future. We believe we can
continue the operation of our business by periodic review and
revision to our product offerings and marketing
approach.
INTELLECTUAL PROPERTY
Our
success depends in part on using and protecting our proprietary
technology and other intellectual property. Furthermore, we must
conduct our operations without infringing on the proprietary rights
of third parties. We also rely upon trade secrets and the know-how
and expertise of our key employees. To protect our proprietary
technology and other intellectual property, we rely on a
combination of the protections provided by applicable copyright,
trademark and trade secret laws, as well as confidentiality
procedures and licensing arrangements. Although we believe we have
taken appropriate steps to protect our intellectual property
rights, including requiring employees and third parties who are
granted access to our intellectual property to enter into
confidentiality agreements, these measures may not be sufficient to
protect our rights against third parties. Others may independently
develop or otherwise acquire unpatented technologies or products
similar or superior to ours.
We
license from third parties certain software and Internet tools
which we include in our services and products. If any of these
licenses were terminated, we could be required to seek licenses for
similar software and Internet tools from other third parties or
develop these tools internally. We may not be able to obtain such
licenses or develop such tools in a timely fashion, on acceptable
terms, or at all.
Companies
participating in the software, Internet technology, and
telecommunication industries are frequently involved in disputes
relating to intellectual property. We may be required to defend our
intellectual property rights against infringement, duplication,
discovery and misappropriation by third parties or to defend
against third-party claims of infringement. Likewise, disputes may
arise in the future with respect to ownership of technology
developed by employees who were previously employed by other
companies. Any such litigation or disputes could be costly and
divert our attention from our business. An adverse determination
could subject us to significant liabilities to third parties,
require us to seek licenses from, or pay royalties to, third
parties, or require us to develop appropriate alternative
technology. Some or all of these licenses may not be available to
us on acceptable terms, or at all. In addition, we may be unable to
develop alternate technology at an acceptable price, or at all. Any
of these events could have a material adverse effect on our
business prospects, financial position, or results of
operations.
EMPLOYEES
As of
December 31, 2019, we had 56 employees; 55 full-time and 1
part-time, including 3 executives, 16 sales representatives and
sales management, 9 engineers and IT support, 20 in operations and
customer support, 8 in accounting, finance, and legal.
CORPORATE
INFORMATION
Crexendo, Inc. was
incorporated as a Nevada corporation under the name
“Netgateway, Inc.” on April 13, 1995. In
November 1999, we were reincorporated under the laws of
Delaware. In July 2002, we changed our corporate name to
“iMergent, Inc.” In May 2011, our stockholders approved
an amendment to our Certificate of Incorporation to change our name
from "iMergent, Inc." to "Crexendo, Inc." The name change was
effective May 18, 2011. Our ticker symbol "IIG" on the New York
Stock Exchange was changed to “EXE” on May 18, 2011. We
changed the name to better reflect the scope and direction of our
business activities of assisting and providing web-based technology
solutions to any size business who are seeking to take advantage of
the benefits of conducting business on the cloud. On January 13,
2015, the Company moved to the OTCQX Marketplace and our ticker
symbol was changed to “CXDO”. In November 2016, we were
reincorporated as a Nevada corporation.
Our
principal executive offices are located at 1615 S. 52nd Street,
Tempe, AZ 85281. The telephone number of our principal executive
offices is (602) 714-8500, and our main corporate website is
www.crexendo.com. Information contained on, or that can be accessed
through, our website, does not constitute part of this Annual
Report on Form 10-K and inclusion of our website address in this
Annual Report on Form 10-K is an inactive textual reference
only.
We make
available our Annual Reports on Form 10-K, Quarterly Reports on
Form 10-Q, Current Reports on Form 8-K and amendments to those
reports filed or furnished pursuant to Section 13(a) or Section
15(d) of the Securities Exchange Act of 1934, as amended, free of
charge on our website, www.crexendo.com/company/investors as soon
as reasonably practicable after they are electronically filed with
or furnished to the Securities and Exchange Commission, or the
“SEC”. In addition, the SEC maintains an internet site
that contains reports, proxy and information statements, and other
information regarding issuers that file electronically with the SEC
at www.sec.gov.
The
Company announces material information to the public about the
Company, its products and services and other matters through a
variety of means, including the Company’s website
(www.crexendo.com), the investor relations section of its website
(www.crexendo.com/company/investors), press releases, filings with
the SEC, and public conference calls, in order to achieve broad,
non-exclusionary distribution of information to the public. The
Company encourages investors and others to review the information
it makes public in these locations, as such information could be
deemed to be material information. Please note that this list may
be updated from time to time.
GOVERNMENTAL REGULATION
As a
provider of Internet communications services, we are subject to
regulation in the U.S. by the FCC. Some of these regulatory
obligations include contributing to the Federal Universal Service
Fund, Telecommunications Relay Service Fund and federal programs
related to number administration; providing access to E-911
services; protecting customer information; and porting phone
numbers upon a valid customer request. We are also required to pay
state and local 911 fees and contribute to state universal service
funds in those states that assess Internet voice communications
services. We are a competitive local exchange carrier (CLEC) in
forty-seven states. We are subject to the same FCC regulations
applicable to telecommunications companies, as well as regulation
by the public utility commission in these states. Specific
regulations vary on a state-by-state basis, but generally include
the requirement to register or seek certification to provide its
services, to file and update tariffs setting forth the terms,
conditions and prices for our intrastate services and to comply
with various reporting, record-keeping, surcharge collection, and
consumer protection requirements.
We are
subject to regulations generally applicable to all businesses. We
are also subject to an increasing number of laws and regulations
directly applicable to telecommunication, internet access and
commerce. The adoption of any such additional laws or regulations
may decrease the rate of growth of the Internet, which could in
turn decrease the demand for our products and services. Such laws
may also increase our costs of doing business or otherwise have an
adverse effect on our business prospects, financial position or
results of operations. Moreover, the applicability to the Internet
of existing laws governing issues such as property ownership,
libel, and personal privacy is uncertain. Future federal or state
legislation or regulation could have a material adverse effect on
our business prospects, financial condition and results of
operations.
Our quarterly and annual results of operations have fluctuated in
the past and may continue to do so in the future. As a result, we
may fail to meet or to exceed the expectations of research analysts
or investors, which could cause our stock price to
fluctuate.
Our
quarterly and annual results of operations have varied historically
from period to period, and we expect that they will continue to
fluctuate due to a variety of factors, some of which are outside of
our control, including:
●
our ability to
retain existing customers and resellers, expand our existing
customers’ user base, and attract new customers;
●
our ability to
introduce new solutions;
●
the actions of our
competitors, including pricing changes or the introduction of new
solutions;
●
our ability to
effectively manage our growth;
●
our ability to
successfully penetrate the market for larger
businesses;
●
the mix of annual
and multi-year subscriptions at any given
time;
●
the timing, cost,
and effectiveness of our advertising and marketing
efforts;
●
the timing,
operating cost, and capital expenditures related to the operation,
maintenance and expansion of our business;
●
service outages or
information security breaches and any related impact on our
reputation;
●
our ability to
accurately forecast revenues and appropriately plan our
expenses;
●
our ability to
realize our deferred tax assets;
●
costs associated
with defending and resolving intellectual property infringement and
other claims;
●
changes in tax
laws, regulations, or accounting
rules;
●
the timing and cost
of developing or acquiring technologies, services or businesses,
and our ability to successfully manage any such
acquisitions;
●
adverse weather
conditions;
●
the impact of
worldwide economic, political, industry, and market conditions;
and,
●
our ability to
maintain compliance with all regulatory
requirements.
Any one
of the factors above, or the cumulative effect of some or all of
the factors referred to above, may result in significant
fluctuations in our quarterly and annual results of operations.
This variability and unpredictability could result in our failure
to meet the expectations of securities analysts or investors for
any period, which could cause our stock price to decline. In
addition, a significant percentage of our operating expenses is
fixed in nature and is based on forecasted revenues trends.
Accordingly, in the event of revenue shortfalls, we may not be able
to mitigate the negative impact on net income/(loss) and margins in
the short term. If we fail to meet or exceed the expectations of
research analysts or investors, the market price of our shares
could fall substantially, and we could face costly lawsuits,
including securities class-action suits.
We have incurred operating losses in prior periods.
We
sustained operating losses in prior
years and cannot guarantee ongoing profitability. Our ability to
obtain positive cash flows from operating activities will depend on
many factors including, but not limited to, our ability to acquire
new customers and retaining and selling additional services to our
existing customers. Our future success depends on our ability to
significantly increase revenue generated from sales of our
solutions to business customers. To increase our revenue, we must
add new customers and encourage existing customers to continue
their subscriptions at rates that are profitable for us. For
customer demand and adoption of our solutions to grow, the quality,
cost and feature benefits of these services must compare favorably
to those of competing services. As our target markets mature, or as
competitors introduce lower cost and/or more differentiated
products or services that compete or are perceived to compete with
ours, we may be unable to renew or extend our agreements with
existing customers or attract new customers, or new business from
existing customers, on favorable terms, or at all, which could have
an adverse effect on our revenue and growth.
Fluctuations in our operating results may affect our stock price
and ability to raise capital.
Our
operating results for any given quarter or fiscal year should not
be relied upon as an indication of future performance. Our future
results will fluctuate, and those results may fall below the
expectations of investors and may cause the trading price of our
common stock to fall or fluctuate greatly. This may impair our
ability to raise capital, should we seek to do so. Our quarterly
results may fluctuate based on, including but not limited to our
sales results, marketing, management, our ability to compete,
pricing, and other risk factors contained in this
section.
Our Chief Executive Officer owns a significant amount of our common
stock and could exercise substantial corporate control. There may
be limited ability to sell the company absent the consent of the
CEO.
Steven
G. Mihaylo, Chief Executive Officer
(“CEO”) of Crexendo, Inc., owns 69% of the outstanding
shares of our common stock based on the number of shares
outstanding as of December 31, 2019. As a result, Mr. Mihaylo would
have the ability to determine the outcome of matters submitted to
our stockholders for approval, including the election of directors
and any merger, amalgamation, consolidation or sale of all or
substantially all of our assets. Mr. Mihaylo may have the ability
to control the management and affairs of our Company. As a
“control company” it may not be required that the
company maintains an independent board. As a director and officer,
Mr. Mihaylo owes a fiduciary duty to our stockholders. As a
stockholder, Mr. Mihaylo is entitled to vote his shares, in
his own interests, which may not always be in the interests of our
stockholders generally. Accordingly, even though certain
transactions may be in the best interests of other stockholders,
this concentration of ownership may harm the market price of our
common stock by, among other things, delaying, deferring or
preventing a change in control of our Company, impeding a merger,
amalgamation, consolidation, takeover or other business combination
involving our Company, or discouraging a potential acquirer from
making a tender offer or otherwise attempting to obtain control of
our Company.
In
addition, sales or other dispositions of our shares by Mr. Mihaylo
may depress our stock price. Sales of a significant number of
shares of our common stock in the public market could harm the
market price of our common stock. As additional shares of our
common stock become available for resale in the public market, the
supply of our common stock will increase, which could result in a
decrease in the market price of our common stock.
Some of the provisions of our certificate of
incorporation and bylaws could make it more difficult for a third
party to acquire us, even if doing so might be beneficial to our
stockholders by providing them with the opportunity to sell their
shares at a premium to the then market price. Our bylaws contain
provisions regulating the introduction of business at annual
stockholders’ meetings by anyone other than the board of
directors. These provisions may have the effect of making it more
difficult, delaying, discouraging, preventing or rendering
costlier an acquisition or a change in control of our
Company.
Our securities have been thinly traded. An active trading market in
our equity securities may cease to exist, which would adversely
affect the market price and liquidity of our common stock, in
addition our stock price has been subject to fluctuating
prices.
Our
common stock is traded exclusively in
the over-the-counter market. We cannot predict the actions of
market makers, investors or other market participants, and can
offer no assurances that the market for our securities will be
stable. If there is no active trading market in our equity
securities, the market price and liquidity of the securities will
be adversely affected. The
market price of our common stock could decline as a result of sales
of a large number of shares of our common stock in the market or
the perception that these sales could occur. These sales also might
make it more difficult for us to sell equity securities in the
future at a time and at a price that we deem appropriate. As of
February 28, 2020, we had outstanding 14,899,751 shares of common stock.
Additional dilution will result if outstanding
options to acquire shares of our common stock are exercised. In
addition, in the event future financings are required they could be
convertible into or exchangeable for our equity securities,
investors may experience additional dilution.
Our stock price may be affected by future sales of our common stock
or equity-linked securities in the public market.
Such
sales or offerings could lower the market price for our common
stock. In the future, we may sell additional shares of our common
stock or equity-linked securities to raise capital. In addition, a
substantial number of shares of our common stock could be
registered and issued. Furthermore, there are substantial amounts
of vested stock options which are “in the money” which
could be exercised and sold in public markets. The Company
continues to expect to issue stock options as part of compensation.
There may be further effect on our stock price upon the vesting and
settlement of restricted stock units and performance units. We
cannot predict the size of future issuances or the effect, if any,
that they may have on the market price for our common stock. The
issuance and sale of substantial amounts of common stock or
equity-linked securities, or the perception that such issuances and
sales may occur, could adversely affect the trading price of our
common stock and impair our ability to raise capital through the
sale of additional equity or equity-linked securities.
Lack of sufficient stockholder equity or continued losses from
operations could subject us to fail to comply with the listing
requirements of the OTCQX, if that occurred, the price of our
common stock and our ability to access the capital markets could be
negatively impacted, and our business will be harmed.
Our
common stock is currently listed on
OTCQX. We have had annual losses from continuing operations for the
last four of five years (this current year has been profitable).
There remains the possibility of future losses. While at current
such losses would not impact our listing with OTCQX, requirements
may change from time to time and it is possible we may not remain
in compliance with the minimum condition of OTCQX listing
standards. Delisting from the OTCQX could negatively affect the
trading price of our stock and could also have other negative
results, including the potential loss of confidence by suppliers
and employees, the failure to attract the interest of institutional
investors, and fewer business development
opportunities.
We may face difficulties in attempting to uplist to a “major
exchange” and there is no guarantee if the application is
accepted, we will continue to meet the listing
requirements.
While
we believe that we meet the listing requirements of both the of the
New York Stock Exchange and the Nasdaq Stock Market there is no
guarantee if we attempt to uplist that our application will be
accepted. Before a company can begin trading on either exchange, it
must meet certain initial requirements or "listing standards." The
various exchanges set their own standards for listing and
continuing to trade a stock. The SEC does not set listing
standards. To be listed initially, a company must meet minimum
financial and non-financial standards. Among other things, the
standards cover total market value, stock price, and the number of
publicly traded shares and shareholders a company has. After a
company's stock starts trading on an exchange, it usually is
subject to other, less stringent requirements; if it fails to meet
those, the stock can be delisted. As with listing requirements, the
standards for delisting shares are not uniform; each exchange has
its own requirements.
Our stock price, volatility and acceptance of our securities may be
influenced by the research and reports that securities or industry
analysts may publish about us or our business.
The
Company cannot guarantee if there will be research reports written
on the Company. The Stock price may be affected by the ability to
get coverage and/or sufficient coverage. If coverage is initiated
and/or if one or more of current or future analysts who cover us
downgrades our stock or publishes inaccurate or unfavorable
research about our business, our stock price would likely decline.
If one or more of these analysts after issuing coverage ceases
coverage of our company or fails to publish reports on us
regularly, demand for our stock could decrease, which might cause
our stock price and trading volume to decline. Furthermore, such
analysts publish their own projections regarding our actual
results. These projections may vary widely from one another and may
not accurately predict the results we actually achieve. Our stock
price may decline if we fail to meet analysts’
projections.
We may undertake acquisitions, mergers or change to our capital
structure to expand our business, which may pose risks to our
business and dilute the ownership of our existing
stockholders.
As part of a potential growth strategy, we may
attempt to acquire or merge with certain businesses. Whether we
realize benefits from any such transactions will depend in part
upon the integration of the acquired businesses, the performance of
the acquired products, services and capacities of the technologies
acquired, as well as the personnel hired in connection therewith.
Accordingly, our results of operations could be adversely affected
from transaction-related charges, amortization of intangible
assets, and charges for impairment of long-term assets. While we
believe that we have established appropriate and adequate
procedures and processes to mitigate these risks, there can
be no assurance that any potential transaction will be
successful.
In
addition, the financing of any
acquisition may require us to raise additional funds through public
or private sources. Additional funds may not be available on terms
that are favorable to us and, in the case of equity financings, may
result in dilution to our stockholders. Future acquisitions by us
could also result in large and immediate write-offs or assumptions
of debt and contingent liabilities, any of which may have a
material adverse effect on our consolidated financial position,
results of operations, and cash flows.
Our ability to use our net
operating loss carry-forwards may be reduced in the event of an
ownership change, and could adversely affect our financial
results.
As of
December 31, 2019, we had net operating loss (“NOL”)
carry-forwards of approximately $18,520,000. Section 382 of
the Internal Revenue Code, as amended (the “Code”)
imposes limitations on a corporation’s ability to utilize its
NOL carry-forwards. In general terms, an ownership change results
from transactions increasing the ownership of certain stockholders
in the stock of a corporation by more than 50% over a three-year
period. Any limited amounts may be carried over into later years,
and the amount of the limitation may, under certain circumstances,
be increased by the “recognized built-in gains” that
occur during the five-year period after the ownership change (the
recognition period). Future changes in ownership of more than 50%
may also limit the use of these remaining NOL carry-forwards. Our
earnings, if any, and cash resources would be materially and
adversely affected if we cannot receive the full benefit of the
remaining NOL carry-forwards. An ownership change could occur as a
result of circumstances that are not within our
control.
The telecommunications industry is highly competitive. We face
intense competition from traditional telephone companies, wireless
companies, cable companies and alternative voice communication
providers and other VoIP companies.
Our
Cloud telecommunications services compete with other voice over
internet protocol (VoIP) providers. In addition, we also compete
with traditional telephone service providers which provide
telephone service based on the public switched telephone network
(PSTN). Our VoIP offering is not fully compatible with such
customers. Some of these traditional providers have also added VoIP
services. There is also competition from cable providers, which
have added VoIP service offerings in bundled packages to their
existing cable customers. The telecommunications industry is highly
competitive. We face intense competition from traditional telephone
companies, wireless companies, cable companies, and alternative
voice communication providers.
Most
traditional wire line and wireless telephone service providers,
cable companies, and some VoIP providers are substantially larger
and better capitalized than we are and have the advantage of a
large existing customer base. Because most of our target customers
are already purchasing communications services from one or more of
these providers, our success is dependent upon our ability to
attract target customers away from their existing providers. Our
competitors’ financial resources may allow them to offer
services at prices below cost or even for free in order to maintain
and gain market share or otherwise improve their competitive
positions.
The
markets for our products and services are continuing to evolve and
are increasingly competitive. Demand and market acceptance for
recently introduced and proposed new products and services and
sales of such products and services are subject to a high level of
uncertainty and risk. Our business may suffer if the market
develops in an unexpected manner, develops more slowly than in the
past or becomes saturated with competitors, if any new products and
services do not sustain market acceptance. A number of very large,
well-capitalized, high profile companies serve the e-commerce, VoIP
and Cloud technology markets. If any of these companies entered our
markets in a focused and concentrated fashion, we could lose
customers, particularly more sophisticated and financially stable
customers.
Our VoIP or cloud telecommunications service competes against
established well financed alternative voice communication
providers, (such as 8x8 and Ring Central) who may provide
comparable services at comparable or lower pricing.
Pricing in the telecommunications industry is very
fluid and competitive. Price is often a substantial motivation
factor in a customer’s decision to switch to our telephony
products and services. Our competitors may reduce their rates which
may require us to reduce our rates, which would affect our margins
and revenues, or otherwise make our pricing non-competitive.
We may be at a disadvantage compared
with those competitors who have substantially greater resources
than us or may otherwise be better positioned to withstand an
extended period of downward pricing pressure.
Many of
our current and potential competitors have longer operating
histories, significantly greater resources and brand awareness, and
a larger base of customers than we have. As a result, these
competitors may have greater credibility with our existing and
potential customers. Our competitors may also offer bundled service
arrangements that present a more differentiated or better
integrated product to customers. Announcements, or expectations, as
to the introduction of new products and technologies by our
competitors or us could cause customers to defer purchases of our
existing products, which also could have a material adverse effect
on our business, financial condition or operating
results.
Changes to rates by our suppliers, competitors and increasing
regulatory charges may require us to raise prices which could
impact results.
Pricing
in the telecommunications industry is very fluid and competitive.
Price is often a substantial motivating factor in a
customer’s decision to switch to our cloud telecommunications
products and services. Our competitors may reduce their rates which
may require us to reduce our rates, which would affect our margins
and revenues, or otherwise make our pricing non-competitive. Our
upstream carriers, suppliers and vendors may increase their rates
thus directly impacting our cost of sales, which would affect our
margins. Interconnected VoIP traffic may be subject to increased
charges. Should this occur, the rates paid to our underlying
carriers may increase which could reduce our profitability. Changes
in our underlying costs of sales may increase rates we charge our
customers which could make us less competitive and impact our sales
and retention of existing customers.
We have targeted sales to mid-market and larger enterprise
customers. Not properly managing these customers could negatively
affect our business, margins, cash flow and
operations.
Selling
to larger enterprise customers contains inherent risks and
uncertainties. Our sales cycle has become more time-consuming and
expensive. The delays associated with closing and installing larger
customers may impact results on a quarter to quarter basis. There
may be additional pricing pressure in this market which may affect
margins and profitability. Revenue recognition may be delayed for
some complex transactions, all of which could harm our business and
operating results. The loss of a large customer may have a material
negative impact on quarterly or annual results.
Multi-location
users require additional and expensive customer service which may
require additional expense and impact margins on enterprise sales.
Enterprise customers may demand more features, integration services
and customization which require additional engineering and
operational time which could impact margins on an enterprise sale.
Multi-location enterprise customer sales may have different
requirement in different locations which may be difficult to
fulfill or satisfy various interests which could result in
cancellations.
Enterprise
customers might demand we provide service locations internationally
where we may encounter technical, logistical, infrastructure and
regulatory limitations on our ability to implement or deliver our
services. Our inability to provide service in certain international
locations may result in a cancellation of the entire contract.
Further with larger enterprise customer sales, the risk of
customers transporting desktop devices internationally without our
knowledge may increase.
Sales to small and medium-sized businesses face risks as they may
have fewer financial resources to weather an economic
downturn.
A
substantial percentage of our revenues come from small and
medium-sized businesses. These customers may be more adversely
affected by economic downturns than larger, more established
businesses. The majority of our customers pay for our subscriptions
with credit and debit cards. Weakness in certain segments of the
credit markets and in the U.S. and global economies may result in
increased numbers of rejected credit and debit card payments, which
could negatively affect our business. If small and medium-sized
businesses experience financial hardship as a result of a weak
economy, industry consolidation, or any other reason, the overall
demand for our subscriptions could be materially and adversely
affected.
We must acquire new customers on an ongoing basis to maintain and
increase our customers and revenues.
We will
have to acquire new customers in order to increase revenues. We
incur significant costs to acquire new customers, and those costs
are an important factor in determining our profitability.
Therefore, if we are unsuccessful in retaining customers or are
required to spend significant amounts to acquire new customers
beyond those budgeted, our revenue could decrease, which could
prevent us from reaching profitability and have our net loss
increase. Marketing expenditures are an ongoing requirement and
will become a larger ongoing requirement of our
business.
If we do not successfully expand our sales including our partner
channel program and direct sales, we may be unable to increase our
sales and that may affect our stock price.
We sell
our products primarily through direct sales and our partner
channel, and we must substantially expand the number of partners
and producing direct sales personnel to increase organic revenue
substantially. If we are unable to expand our partner channel
network and hire and retain qualified sales personnel, our ability
to increase our organic revenue and grow our business could be
compromised. The challenge of attracting, training, and retaining
qualified candidates, may make it difficult to grow revenue. Our direct sales are driven largely by inside sales who sell our
services and products to customers. Our future growth depends on
our ability to develop and maintain a successful direct sales
organization that identifies and closes a significant portion of
sales. If we or the agents fail to do so, we may be unable to meet
our revenue growth targets. Our partner sales are generated through
indirect channel sales. These channels consist of master
agents’ independent agents (including master agents),
value-added resellers, and service providers. We contract directly
with the end customer. We may or may not have active involvement in
the sale or may use these channel partners to identify, qualify and
manage prospects throughout the sales cycle. These channels may
generate an increasing portion of our revenue in the future. Our
continued success requires continuing to develop and maintain
successful relationships with these partners. If we fail to
properly select and manage our partners, or they are not successful
in their sales efforts, we may be unable to meet our revenue growth
targets.
We face risks in our sales to certain market segments including,
but not limited to, sales subject to HIPPA
Regulations.
We have
sold and will continue to attempt to sell to certain customer
segments which may have requirements for additional privacy or
security. In addition sales may be made to customers that are
subject to additional security requirements and or HIPPA
requirements. Selling into segments with additional requirements
increases potential liability which in some instances may be
unlimited. While the Company believes it meets or exceeds all
requirements for sales into such segments, there is no assurance
that the Company systems fully comply with all requirements. Our
customers can use our services to store contact and other personal
or identifying information, and to process, transmit, receive,
store and retrieve a variety of communications and messages,
including information about their own customers and other contacts.
In addition, customers may use our services to store protected
health information, or PHI, that is protected under the Health
Insurance Portability and Accountability Act, or HIPAA.
Noncompliance with laws and regulations relating to privacy and
HIPAA may lead to significant fines, penalties or civil
liability.
Our collection,
processing, storage, use, and transmission of personal data could
give rise to liabilities as a result of governmental regulation,
conflicting legal requirements, differing views on data privacy, or
security breaches.
We collect, process, store, use, and transmit
personal data on a daily basis. Personal data is increasingly
subject to legal and regulatory protections around the world, which
vary widely in approach and which possibly conflict with one
another. In recent years, for example, U.S. legislators and
regulatory agencies, such as the Federal Trade Commission, as well
as U.S. states have increased their focus on protecting personal
data by law and regulation and have increased enforcement actions
for violations of privacy and data protection requirements.
California recently enacted legislation, the California Consumer
Privacy Act (“CCPA”) that will, among other things,
require covered companies to provide new disclosures to California
consumers, and afford such consumers new abilities to opt-out of
certain sales of personal information, which became effective
January 1, 2020. While we
believe that we are not a covered entity under the law, the effects
of the CCPA potentially are significant, however, and may require
us to modify our data processing practices and policies and to
incur substantial costs and expenses in an effort to comply. We may
also from time to time be subject to, or face assertions that we
are subject to, additional obligations relating to personal data by
contract or due to assertions that self-regulatory obligations or
industry standards apply to our practices.
The European Commission also approved and adopted
the GDPR, its data protection law, which took effect beginning in
May 2018. These data protection laws and regulations are intended
to protect the privacy and security of personal data, including
credit card information that is collected, processed, and
transmitted in or from the relevant jurisdiction. While we do
not currently provide services in Countries where compliance would
be required and are therefore not required to be compliant, if we
did provide those services or otherwise were required to become
complaint, implementation of and compliance with these laws and
regulations may be more costly or take longer than we anticipate,
or could otherwise adversely affect our business operations, which
could negatively impact our financial position or cash flows. We
stopped hosting websites in GDPR-complaint Countries or Countries
from which the bulk of business came from Countries subject to
GDPR. We also took steps to block those Countries from accessing
any other sites we host. Additionally, media coverage of data
breaches has escalated, in part because of the increased number of
enforcement actions, investigations, and lawsuits. As this focus
and attention on privacy and data protection increases, we also
risk exposure to potential liabilities and costs resulting from
compliance with or any failure to comply with applicable legal
requirements, conflicts among these legal requirements, or
differences in approaches to privacy.
We could be liable for breaches of security on our website,
fraudulent activities of our users, or the failure of third-party
vendors to deliver credit card transaction processing
services.
We
engage in electronic billing and processing of our customers using
secure transmission of sometimes confidential information over
public networks. We have systems and processes in place that we
deem more than sufficient and industry standard that are designed
to protect consumer information and prevent fraudulent credit card
transactions and other security breaches. Our failure to protect
against fraud or breaches may subject us to costly breach
notification and other mitigation obligations, class action
lawsuits, investigations, fines, forfeitures, or penalties from
governmental agencies that could adversely affect our operating
results. We may be unable to prevent our customers from
fraudulently receiving goods and services. Our liability could also
increase if a large fraction of transactions using our services
involve fraudulent or disputed credit card transactions. We may
also experience losses due to subscriber fraud and theft of
service. Subscribers have, in the past, obtained access to our
service without paying for monthly service and international toll
calls by unlawfully using fraudulently obtained codes. If our
existing anti-fraud procedures are not adequate or effective,
consumer fraud and theft of service could have a material adverse
effect on our business, financial condition, and operating
results.
We face risks in our strategy of designing and developing our own
desktop telephones (“desktop devices”).
We
continue to primarily sell Crexendo ® branded desktop devices,
although, the Company also supports third party devices
manufactured by Yealink, Cisco, and Polycom. Our desktop devices
are being manufactured by third party vendors in China. The
Crexendo branded desktop devices include firmware specifically
designed for our cloud telecommunications services. If the phones
are successfully manufactured there is no assurance of the
acceptance of the desktop devices. Successful roll out is not
guaranteed and is contingent on various factors including but not
limited to; meeting certain industry standards, the availability of
our vendors to meet agreed terms, supply from vendors being
sufficient to meet demand, industry acceptance of the desktop
devices, desktop devices meeting the needs of our customers,
competitive pricing of the desktop devices, feature set of the
desktop devices being up to competitive standards, regulatory
approval as required of the desktop devices and competitor claims
relating to the desktop devices. Our failure to be able to fully
implement the sale of the Crexendo desktop devices or the inability
to have desktop devices manufactured to meet our supply needs may
cause us damage as well as require us to have to purchase desktop
devices from other suppliers at a higher price which could affect
sales and margins. Our desktop devices come preloaded with our
firmware and are not currently intended to work with other
competitors’ or vendors' services.
Our churn rate may increase in future periods due to customer
cancellations or other factors, which may adversely impact our
revenue or require us to spend more money to grow our customer
base.
Our
customers generally have initial service periods of between three
and five year and may discontinue their subscriptions for our
services after the expiration of their initial subscription period.
In addition, our customers may renew for lower subscription amounts
or for shorter contract lengths. We may not accurately predict
cancellation rates for our customers. Our cancellation rates may
increase or fluctuate because of a number of factors, including
customer usage, pricing changes, number of applications used by our
customers, customer satisfaction with our service, the acquisition
of our customers by other companies and deteriorating general
economic conditions. If our customers do not renew their
subscriptions for our service or decrease the amount they spend
with us, our revenue will decline, and our business will
suffer.
Our
rate of customer cancellations may increase in future periods due
to many factors, some of which are beyond our control, such as the
financial condition of our customers or the state of credit
markets. In addition, a single, protracted service outage or a
series of service disruptions, whether due to our services or those
of our bandwidth carriers, may result in a sharp increase in
customer cancellations.
If we do not successfully expand our physical infrastructure and
build diverse geo redundant locations, which require large
investments, we may be unable to substantially increase our sales
and retain customers.
Our
ability to provide cloud telecommunications services is dependent
upon on our physical and cloud based infrastructure. While most of
our physical equipment required for providing these services is
redundant in nature and offers high availability, certain types of
failures or malfunctioning of critical hardware/software equipment,
including but not limited to fire, water or other physical damage
may impact our ability to deliver continuous service to our
customers. Act of God or terrorism or vandalism or gross negligence
of person(s) currently or formerly associated with the company may
result in loss of revenue, profitability and retaining and
acquiring new customers.
Our
ability to recover from disasters, if and when they occur is
paramount to offer continued service to our existing customers. In
addition to our physical infrastructure, we have a cloud
infrastructure deployment with AWS to provide continuous service to
our customers in the event of a disaster or failure of our physical
infrastructure. If our third-party service providers fail to
maintain these facilities properly, or fail to respond quickly to
problems, our customers may experience service interruptions. The
failure of any of these third party service providers to properly
maintain services may be subject to factors including but not
limited to the following: (i) cause a loss of customers, (ii)
adversely affect our reputation, (iii) cause negative publicity,
(iv) negatively impact our ability to acquire customers, (v)
negatively impact our revenue and profitability, (vi) potential law
suits for not reaching E-911 services, and (vii) potential law
suits for loss of business and loss of reputation.
We may not be able to scale our business efficiently or quickly
enough to meet our customers' growing needs, in which case our
operating results could be harmed.
As
usage of our cloud telecommunications services by mid-market and
larger distributed enterprises expands and as customers continue to
integrate our services across their enterprises, we are required to
devote additional resources to improving our application
architecture, integrating our products and applications across our
technology platform as well as expanding integration and
performance. We will need to appropriately scale our internal
business systems and our services organization, including customer
support and services and regulatory compliance, to serve a growing
customer base. Any failure of or delay in these efforts could cause
to prevent acquisition of customers, impaired system performance
and reduced customer satisfaction. These issues could result in
decreased sales to new customers, lower renewal rates by existing
customers, which could hurt our revenue growth and our reputation.
We cannot be sure that the expansion and improvements to our
infrastructure and systems will be fully or effectively implemented
on a timely basis, if at all. These efforts may reduce revenue and
our margins and adversely impact our financial
results.
Our success depends in part upon our ability to provide customer
service that effectively supports the needs of our
customers.
Providing these
services effectively requires that our customer support personnel
have industry-specific technical knowledge and expertise, it may be
difficult and costly for us to hire qualified personnel,
particularly in the strong labor market in Phoenix, Arizona where
we are headquartered. Our support personnel require extensive
training on our products and services, which may make it difficult
to scale up our support operations rapidly or effectively. The
importance of high-quality customer support will increase as we
expand our business and pursue new customers. If we do not help our
customers quickly resolve post-implementation issues and provide
effective ongoing support, our ability to sell additional features
and services to existing customers will suffer and our reputation
may be harmed.
Our future success could depend on our ability to effectively
implement and support the services we sell to mid-market and larger
enterprises.
We have
a limited history of selling our services to larger businesses and
may experience challenges in configuring and providing ongoing
support for the solutions we sell to large customers. Larger
customers' networks are often more complex than those of smaller
customers, and the configuration of our services for these
customers usually requires customer assistance. There is no
guarantee that the customer will make available to us the necessary
personnel and other resources for a successful configuration of
services. Lack of assistance from the customer or lack of local
resources may prevent us from properly configuring our services for
the customer, which can in turn adversely impact the quality of
services that we deliver over our customers' networks, and/or may
result in delays in the implementation of our services and impact
the quality and ability to continue to provide the services. This
could also create a public perception that we are unable to deliver
high quality of service to our customers, which could harm our
reputation. In addition to the foregoing larger customers tend to
require higher levels of customer service and individual attention,
which may increase our costs for implementing and delivering
services.
Our success depends in part upon the capacity, reliability, and
performance of our network infrastructure, including the capacity
provided by our Internet bandwidth suppliers.
We
depend on these companies to provide uninterrupted and error-free
service. Some of these providers are also our competitors. We do
not have control over these providers. We may be subject to
interruptions or delays in network service. If we fail to maintain
reliable bandwidth or performance that could significantly reduce
customer demand for our services and damage our
business.
Our success depends in part upon the capacity, reliability, and
performance of our telecom carriers, and their network
infrastructure, including the capacity provided by our Tier 1 and
non-Tier 1 Telecom suppliers for Telecom Origination and
Termination Services.
We
depend on these companies to provide uninterrupted and error-free
service telecom services, sourcing of DIDs, porting of numbers and
delivering telephone calls from and to endpoints and devices on our
network. Some of these providers are also our competitors. We do
not have control over these providers. We may be subject to
interruptions or delays in their service. If we fail to maintain
reliable connectivity or performance with our upstream carriers it
could then significantly reduce customer demand for our services
and damage our business.
Our ability to provide telecommunications services is dependent
upon third-party facilities and equipment, the failure of which
could cause delays or interruptions of our service and impact our
revenue and profitability.
Our ability to provide quality and reliable cloud
telecommunications service is in part dependent upon the proper
functioning of facilities and equipment owned and operated by third
parties and is, therefore, beyond our control. Our cloud
telecommunications service (and to a lesser extend our e-commerce
services) requires our customers to have an operative broadband
Internet connection and an electrical power supply, which are
provided by the customer’s Internet service provider and
electric utility company and not by us. The quality of some
broadband Internet connections may be too poor for customers to use
our services properly. In addition, if there is any interruption to
a customer’s broadband Internet service or electrical power
supply, that customer will be unable to make or receive calls,
including emergency calls (our
E-911 service), using our service. We outsource several of our
network functions to third-party providers. If our third-party
service providers fail to maintain these facilities properly, or
fail to respond quickly to problems, our customers may experience
service interruptions. The failure of any of these third party
service providers to properly maintain services may be subject to
factors including but not limited to the following: (i) cause a
loss of customers, (ii) adversely affect our reputation, (iii)
cause negative publicity, (iv) negatively impact our ability to
acquire customers, (v) negatively impact our revenue and
profitability, (vi) potential law suits for not reaching E-911
services, and (vii) potential law suits for loss of business and
loss of reputation.
We rely on third parties to provide a portion of our customer
service responses, initiate local number portability for our
customers, deliver calls to and from PSTN and other public
telephone VoIP/Wireless service providers and provide aspects of
our E-911 service.
We offer our cloud telecommunications customers
support 24 hours a day, seven days a week. We may rely on third
parties (sometimes outside of the U.S) to respond to customer
inquiries. These third-party providers generally represent us
without identifying themselves as independent parties. The ability
of third-party providers to provide these representatives may be
disrupted due to issues outside our control.
We also
maintain an agreement with an E-911
provider to assist us in routing emergency calls directly to an
emergency service dispatcher at the PSAP in the area of the
customer’s registered location and terminating E-911 calls.
We also contract with a provider for the national call center that
operates 24 hours a day, seven days a week to receive certain
emergency calls and with several companies that maintain PSAP
databases for the purpose of deploying and operating E-911
services. The dispatcher will
have automatic access to the customer's telephone number and
registered location information. If a customer moves their Crexendo
service to a new location, the customer's registered location
information must be updated and verified by the customer. Until
that takes place, the customer will have to verbally advise the
emergency dispatcher of his or her actual location at the time of
an emergency 9-1-1 call. This can lead to delays in the
delivery of emergency services
Interruptions
in service from these vendors could
also cause failures in our customers’ access to E-911
services and expose us to liability.
We
also have agreements with companies
that initiate our local number portability, which allow new
customers to retain their existing telephone numbers when
subscribing to our services. We will need to work with these
companies to properly port numbers. The failure to port numbers may
subject us to loss of customers or regulatory
review.
If
any of these third parties do not provide reliable, high-quality
service, our reputation and our business will be harmed. In
addition, industry consolidation among providers of services to us
may impact our ability to obtain these services or increase our
expense for these services.
Our dependence on outside contractors and third-party agents for
fulfillment of certain items and critical manufacturing services
could result in product or delivery delays and/or damage our
customer relations.
We
outsource the manufacturing of certain products we sell and
products we provide. We submit purchase orders to agents or the
companies that manufacture the products. We describe, among other
things, the type and quantities of products or components to be
supplied or manufactured and the delivery date and other terms
applicable to the products or components. Our suppliers or
manufacturers potentially may not accept any purchase order that we
submit. Our reliance on outside parties involves a number of
potential risks, including: (i) the absence of adequate capacity,
(ii) the unavailability of, or interruptions in access to,
production or manufacturing processes, (iii) reduced control over
delivery schedules, (iv) errors in the product, and (v) claims of
third party intellectual infringement or defective merchandise. If
delays, problems or defects were to occur, it could adversely
affect our business, cause claims for damages to be filed against
us, and negatively impact our consolidated operations and cash
flows.
Errors in our technology or technological issues outside our
control could cause delays or interruptions to our
customers.
Our
services (including cloud telecommunications and e-commerce) may be
disrupted by problems with our technology and systems such as
malfunctions in our software or facilities. In addition there may
be service interruptions for reasons outside our control. Our
customers and potential customers subscribing to our services have
experienced interruptions in the past and may experience
interruptions in the future as a result of these types of problems.
Interruptions could cause us to lose customers and offer customer
credits, which could adversely affect our revenue and
profitability. Network and Telecommunication interruptions may also
impair our ability to sign-up new customers. In addition since our
systems and our customers’ ability to use our services are
Internet-dependent, our services may be subject to
“cyber-attacks” from the Internet, which could have a
significant impact on our systems and services. Our
customers’ ability to use our services is dependent on
third-party internet providers which may suffer service
disruptions. If service interruptions adversely affect the
perceived reliability of our service, we may have difficulty
attracting and retaining customers and our growth may
suffer.
Our operations could be hurt by a natural disaster, network
security breach, or other catastrophic event.
We maintain a fully redundant physical
infrastructure in our data center in Tempe, Arizona and a cloud
infrastructure deployment with AWS for disaster recovery. This
system does not guarantee continued reliability if a catastrophic
event occurs. Despite implementation of network security measures,
our servers may be vulnerable to computer viruses, break-ins, and
similar disruptions from unauthorized tampering with our computer
systems including, but not limited to, denial of service attacks.
In addition, if there is a breach or alleged breach of security or
privacy involving our services including but not limited to data
loss, or if any third party undertakes illegal or harmful actions
using our communications or e-commerce services, our business and
reputation could suffer substantial adverse publicity and
impairment. We have experienced interruptions in service in the
past. While we do not believe that we have lost customers as a
consequence, the harm to our reputation is difficult to assess. We
have taken and continue to take steps to improve our infrastructure
to prevent service interruptions.
Failure in our data center or services could lead to significant
costs and disruptions.
All data centers, including ours, are subject to various
points of failure. Problems with cooling equipment, generators,
uninterruptible power supply, routers, switches, or other
equipment, whether or not within our control, could result in
service interruptions for our customers as well as equipment
damage. Any failure or downtime could affect a significant
percentage of our customers. The total destruction or severe
impairment of our data center facilities could result in
significant downtime of our services and the loss of customer
data.
Internet security issues and growing Cyber threats pose risks to
the development of e-commerce and our business.
Security and
privacy concerns may inhibit the growth of the Internet and other
online services generally, especially as a means of conducting
commercial transactions.
We could experience security breaches in the transmission and
analysis of confidential and proprietary information of the
consumer, the merchant, or both, as well as our own confidential
and proprietary information.
Anyone
able to circumvent security measures could misappropriate
proprietary information or cause interruptions in our operations,
as well as the operations of the merchant. We may be required to
expend significant capital and other resources to protect against
security breaches or to minimize problems caused by security
breaches. To the extent that we experience breaches in the security
of proprietary information which we store and transmit, our
reputation could be damaged and we could be exposed to a risk of
loss or litigation.
We collect personal and credit card information from our customers
and employees could misuse this information.
The PCI
Data Security Standard (“PCI DSS”) is a specific set of
comprehensive security standards required by credit card brands for
enhancing payment account data security, including but not limited
to requirements for security management, policies, procedures,
network architecture, and software design. We maintain credit card
and other personal information in our systems. Due to the sensitive
nature of retaining such information we have implemented policies
and procedures to preserve and protect our data and our
customers’ data against loss, misuse, corruption,
misappropriation caused by systems failures, unauthorized access,
or misuse. Notwithstanding these policies, we could be subject to
liability claims by individuals and customers whose data resides in
our databases for the misuse of that information. While the Company
believes its systems meet or exceed industry standards, the Company
does not believe it is required to meet PCI level 1 compliance and
has not certified under that level. Failure to meet PCI compliance
levels could negatively impact the Company’s ability to
collect and store credit card information which could cause
substantial disruption to our business. Notwithstanding the results
of this assessment there can be no assurance that payment card
brands will not request further compliance assessments or set forth
additional requirements to maintain access to credit card
processing services, which could incur substantial additional costs
and could have a material adverse effect on our
business.
We depend upon industry standard protocols, best practices,
solutions, third-party software, technology, tools including but
not limited to Open Source software.
We rely
on non-proprietary third party licensing and software some of which
may be Open Source and protected under various licensing
agreements. We may be subject to additional royalties, license or
trademark infringement costs or other unknown costs when one or
more of these third-party technologies are affected or need to be
replaced due to end-of-support or end-of-sale of such third
parties.
We may incur substantial expenses in defending against third-party
patent and trademark infringement claims regardless of their
merit.
From
time to time, parties may assert patent infringement claims against
us in the form of letters, lawsuits, and other forms of
communication. Third parties may also assert claims against us
alleging infringement of copyrights, trademark rights, trade secret
rights or other proprietary rights or alleging unfair competition.
If there is a determination that we have infringed third-party
proprietary rights, we could incur substantial monetary liability
and be prevented from using the rights in the future.
We depend on our senior management and other key personnel, and a
loss of these individuals could adversely impact our ability to
execute our business plan and grow our business.
We
depend on the continued services of our key personnel, including
our Officers and certain engineers. Each of these individuals has
acquired specialized knowledge and skills with respect to our
operations. The loss of one or more of these key personnel could
negatively impact our performance. In addition, we expect to hire
additional personnel as we continue to execute our strategic plan,
particularly if we are successful in expanding our operations.
Competition for the limited number of qualified personnel in our
industry is intense. At times, we have experienced difficulties in
hiring personnel with the necessary training or
experience.
Our public filings are subject to review by the SEC.
Our SEC
filings are reviewed by the SEC from time to time and any
significant changes required as a result of any such review may
result in material liability to us and have a material adverse
impact on the trading price of our common stock.
Examinations by relevant tax authorities may result in material
changes in related tax reserves for tax positions taken in
previously filed tax returns or may impact the valuation of certain
deferred income tax assets, such as net operating loss
carry-forwards.
Based
on the outcome of examinations by relevant tax authorities, or as a
result of the expiration of statutes of limitations for specific
jurisdictions, it is reasonably possible that the related tax
reserves for tax positions taken regarding previously filed tax
returns will materially change from those recorded in our financial
statements. In addition, the outcome of examinations may impact the
valuation of certain deferred income tax assets (such as net
operating loss carry-forwards) in future periods. It is not
possible to estimate the impact of the amount of such changes, if
any, to previously recorded uncertain tax positions.
Changes in our business model and sales strategies may adversely
impact revenue.
When
the Company shifted away from a seminar sales model, our web
services revenue was adversely impacted. Our website hosting
revenue has continued to decline since we no longer sell our
website development software through a seminar sales model. The
Company is not actively marketing its website development software
or website hosting services. Our web services segment revenue may
continue to decline over time as more competitors enter the website
building and hosting industry.
From time to time we had been the subject of governmental inquiries
and investigations related to our discontinued seminar sales model
and business practices that could require us to pay refunds,
damages or fines, which could negatively impact our financial
results or ability to conduct business. We have received customer
complaints and civil actions.
From
time to time, we received inquiries from federal, national, state,
city and local government officials in the various jurisdictions in
which we operated. These inquiries had historically been related to
our discontinued seminar sales practices. There is still the
potential of review of past sales and sales of our current web and
telecom services. We respond to these inquiries and have generally
been successful in addressing the concerns of these persons and
entities, without a formal complaint or charge being made, although
there is often no formal closing of the inquiry or investigation.
The ultimate resolution of these or other inquiries or
investigations may have a material adverse effect on our business
or operations, or a formal complaint could be initiated. During the
ordinary course of business, we also receive a number of complaints
and inquiries from customers, governmental and private entities. In
some cases, these complaints and inquiries from agencies and
customers have ended up in civil court. We may continue to receive
customer and agency claims and actions.
Changes in laws and regulations and the interpretation and
enforcement of such laws and regulations could adversely impact our
financial results or ability to conduct business.
We are
subject to a variety of federal and state laws and regulations as
well as oversight from a variety of governmental agencies and
public service commissions. The laws governing our business may
change in ways that harm our business. Federal or state
governmental agencies administering and enforcing such laws may
also choose to interpret and apply them in ways that harm our
business. These interpretations are also subject to change.
Regulatory action could materially impair or force us to change our
business model and may adversely affect our revenue, increase our
compliance costs, and reduce our profitability. In addition,
governmental agencies such as the SEC, Internal Revenue Service
(IRS), Federal Trade Commission (FTC), Federal Communication
Commission (FCC) and state taxing authorities may conclude that we
have violated federal laws, state laws or other rules and
regulations, and we could be subject to fines, penalties or other
actions that could adversely impact our financial results or our
ability to conduct business.
The FCC net neutrality rules have changed. There may be a negative
effect to our business going forward as a consequence of those
changes.
On
January 4, 2018, the Federal Communications Commission, or FCC,
released an order that largely repeals rules that the FCC had in
place which prevented broadband internet access providers from
degrading or otherwise disrupting a broad range of services
provisioned over consumers' and enterprises' broadband internet
access lines. There are efforts in Congress to prevent the Order
from becoming effective and a number of state attorneys general
have filed an appeal of the FCC's January 4, 2018 order. Many of
the largest providers of broadband services, like cable companies
and traditional telephone companies, have publicly stated that they
will not degrade or disrupt their customers' use of applications
and services, like ours. However there is not guarantee that they
will continue to do such. If such providers were to degrade,
impair, or block our services, it would negatively impact our
ability to provide services to our customers, likely result in lost
revenue and profits, and we would incur legal fees in attempting to
restore our customers' access to our services. Broadband internet
access providers may also attempt to charge us or our customers
additional fees to access services like ours that may result in the
loss of customers and revenue, decreased profitability, or
increased costs to our offerings that may make our services less
competitive. Following the adoption of the January 4, 2018 Order, a
number of states have passed laws establishing rules similar to
those that existed prior to the effective date of the January 4,
2018 Order. States have adopted a variety of approaches in
attempting to preserve the rules in place prior to the FCC Order.
We however cannot rely on those laws as there is legal uncertainty as to whether
states that have passed such laws have the authority to do so if
such laws as they could be interpreted to conflict with the January
4, 2018 Order. The U.S. Department of Justice has taken the
position that local authorities do not have the authority to
contradict the FTC order. We cannot predict the ultimate outcome of
these disputes.
Internet access providers
may limit our access which could have a negative effect on our
business.
Our
service require internet access and internet backbone providers may
be able to block, degrade or charge for access to, or the bandwidth
use of certain of our products and services which could have a
negative effect on our services and could lead to additional
expenses and the loss of users. Our products and services depend on
the ability of our users to access the Internet, and many of our
services require significant bandwidth to work effectively.
Further, customers who access our mobile application Crexmo©
(or future application) through their smartphones must have a
high-speed connection, to use our services. This access is provided
by companies that have significant and increasing market power in
the broadband and Internet access marketplace some of these
providers offer products and services that directly compete with
our own offerings, which give them a significant competitive
advantage.
Our Telecommunications services are
required to comply with industry standards, FCC regulations,
privacy laws as well as certain State and local jurisdiction
specific regulations failure to comply with those may subject us to
penalties and may also require us to modify existing products
and/or service.
The
acceptance of telecommunications services is dependent upon our
meeting certain industry standards. We are required to comply with
certain rules and regulations of the FCC regarding safety
standards. Standards are continuously being modified and replaced.
As standards evolve, we may be required to modify our existing
products or develop and support new versions of our products. We
must comply with certain federal, state, and local requirements
regarding how we interact with our customers, including marketing
practices, consumer protection, privacy, and billing issues, the
provision of 9-1-1 emergency service and the quality of service we
provide to our customers. The failure of our products and services
to comply, or delays in compliance, with various existing and
evolving standards could delay future offerings and impact our
sales, margins, and profitability. Changes to the Universal Service
Funds by the FCC or various States may require us to increase our
costs which could negatively affect revenue and
margins.
We are subject to Federal laws and FCC regulations
that require us to protect customer information. While we have
protections in place to protect customer information there is no
assurance that our systems will not be subject to failure or
intentional fraudulent attack. The failure to protect required
information could subject us to penalties and diminish the
confidence our customers have in our systems which could negatively
affect results. While we try to comply with all applicable data
protection laws, regulations, standards, and codes of conduct, as
well as our own posted privacy policies and contractual commitments
to the extent possible, any failure by us to protect our
users’ privacy and data, including as a result of our systems
being compromised by hacking or other malicious or surreptitious
activity, could result in a loss of user confidence in our services
and ultimately in a loss of users, which could materially
and adversely affect our business as well as subject us to law
suits, civil fines and criminal penalties.
Governmental
entities, class action lawyers and consumer advocates are reviewing
the data collection and use by companies that must maintain such
data. Our own requirements as well as regulatory codes of conduct,
enforcement actions by regulatory agencies, and lawsuits by other
parties could impose additional compliance costs on us as well as
subject us to unknown potential liabilities. These evolving laws,
rules and practices may also curtail our current business
activities which may delay or affect our ability to become
profitable as well as affect customers and other business
opportunities.
We are
also subject to the privacy and data protection-related obligations
in our contracts with our customers and other third parties. Any
failure, or perceived failure, to comply with federal, state, or
international laws, or to comply with our contractual obligations
related to privacy, could result in proceedings or actions against
us which could result in significant liability to us as well as
harm to our reputation. Additionally, third parties with whom we
contract may violate or appear to violate laws or regulations which
could subject us to the same risks.
There
is considerable uncertainty with respect to the state of law
governing data transfers between the European Union ("EU"), and
other countries with similar data protection laws, and it remains
unclear what the final resolution will be for cross-border data
transfers of personal information. There may be risks associated
with data transfer and customers who use International
Locations.
States are adding regulation for VoIP
providers which could increase our costs and change certain aspects
of our service.
Certain states take the position that offerings by
VoIP providers are intrastate and therefore subject to state
regulation. We have registered as a CLEC in most states, however
our rates are not regulated in the same manner as traditional
telephone service providers. Some states are also requiring that we
register as a seller of VoIP services even though we have
registered as a CLEC. Some states argue that if the beginning and
desktop devices of communications are known, and if some of these
communications occur entirely within the boundaries of a state, the
state can regulate that offering and may therefore add additional
taxes or surcharges or regulate rates in a similar matter to
traditional telephone service providers. We believe that the FCC
has pre-empted states from regulating VoIP providers in the same
manner as providers of traditional telecommunications services. We
cannot predict how this issue will be resolved or its impact
on our business at this time.
Our ability to offer services outside the U.S. is subject to
different regulations which may be unknown and
uncertain.
Regulatory
treatment of VoIP providers outside
the United States varies from country to country, and local
jurisdictions. Many times, the laws are vague, unclear and
regulations are not enforced uniformly. We are licensed as a VoIP
seller in Canada, and are considering expanding to other Countries.
We also cannot control if our customers take their devices out of
the United States and use them abroad. Our resellers may sell to
customers who maintain facilities outside the United States. The
failure by us or our customers and resellers to comply with laws
and regulations could reduce our revenue and profitability. As we
expand to additional Countries there may be additional regulations
that we are required to comply with, the failure to comply or
properly assess regulations may subject us to penalties, fines and
other actions which could materially affect our
business.