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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
 
FORM 8-K
 
CURRENT REPORT
 
Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934
 
Date of Report (Date of earliest event reported): April 15, 2021
 
SharpSpring, Inc.
(Exact name of registrant as specified in its charter)
 
Delaware
 
001-36280
 
05-0502529
(State or other jurisdiction ofIncorporation or Organization)
 
(Commission File Number)
 
(I.R.S. EmployerIdentification No.)
 
5001 Celebration Pointe Avenue, Gainesville, Florida
 
32608
(Address of principal executive offices)
 
(Zip Code)
 
Registrant’s telephone number, including area code: 888-428-9605
 
(Former name or former address, if changed since last report)
 
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

☐ Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
☐ Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
☐ Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
☐ Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))
 
Securities registered pursuant to Section 12(b) of the Act: 
 
Title of each class
Trading Symbol(s)
Name of each exchange on which registered
Common Stock, par value $0.001 per share
SHSP
NASDAQ Stock Market
 
Indicate by check mark whether the registrant is an emerging growth company as defined in in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).
 
Emerging growth company

If an emerging growth company, indicate by checkmark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐
 
















 
 
Item 5.02 Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers.
 
Resignation of David A. Buckel
 
On April 15, 2021, David A. Buckel informed SharpSpring, Inc.’s (the “Company”) Board of Directors (the “Board”) that he would not stand for re-election to the Board at the Company’s 2021 Annual Meeting of Stockholders. Mr. Buckel’s decision to not stand for re-election is not a result of any disagreement between himself and the Company, its management, the Board or any committee of the Board. Mr. Buckel will continue to serve as a member of the Board until the Company’s 2021 Annual Meeting of Stockholders.
 
Appointment of Jason Costi
 
On April 20, 2021, the Board elected Jason Costi to serve as a member of the Board. Mr. Costi’s initial term as a member of the Board will continue until the Company’s 2021 Annual Meeting of Stockholders or until his successor is duly appointed.
 
Mr. Costi is a finance and operations executive who brings a long track record of building businesses as an on-the-ground operator and private equity investor. Mr. Costi presently owns and operates Summit Incubators Inc., a consulting and advisory firm where he has served as an interim Chief Financial Officer and advisor for several disruptive growth companies across multiple industries, including Consumer Products, Apparel, Connected Fitness, and Home Goods. He has held this position since November 2018. Prior to this role, from March 2018 to November 2018, Mr. Costi was the CFO of Bonobos, a men’s apparel company and subsidiary of Walmart Inc., where, in addition to his responsibilities at Bonobos, Jason spent time focused on acquiring new e-commerce companies for Walmart.com. From April 2015 to March 2018, Mr. Costi spent 3 years leading the finance and strategy teams for Casper Sleep where he was responsible for that company’s global financial operations and corporate strategy, which included accounting, financial planning and analysis, strategic initiatives, treasury, tax and investor relations. In this role, Jason helped to build Casper from an early stage company with $20 million of revenue to a global, omni-channel sleep products company with nearly $400 million of revenue. Mr. Costi received a BBA in Finance from Emory University, Goizuete Business School and an MBA from Harvard Business School.
 
Mr. Costi has been named to serve on the Audit Committee and the Nominating and Corporate Governance Committee of the Board. Mr. Costi will receive compensation commensurate with other non-employee directors of the Company, which currently includes an option grant of 16,000 options, vesting over four years, with 25% vesting on the first anniversary of the grant date and an additional 1/48 of the original number of options vesting each month and a quarterly stipend of $11,250, with $7,500 and $3,750 payable in Company stock issued in arrears and cash, respectively.
 
Item 8.01 Other Events.
 
Press Release
 
On April 21, 2021 the Company issued a press release announcing the election of Jason Costi as a member of the Board. A copy of the press release is attached as Exhibit 99.1 to this report and incorporated herein by reference.
 
Item 9.01 Financial Statements and Exhibits
 
Exhibit No.
 
Description
 
Press Release dated April 21, 2021
 
 
 
SIGNATURES
 
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
 
SHARPSPRING, INC.
 
 
 
 
By:
/s/ Aaron Jackson
 
 
Aaron Jackson,
 
 
Chief Financial Officer
 
 
Dated: April 21, 2021
 
 
 
Exhibit 99.1
 
 
 
SharpSpring Appoints Jason Costi to Board of Directors
 
GAINESVILLE, FL – April 21, 2021 SharpSpring, Inc. (NASDAQ: SHSP), a leading cloud-based revenue growth platform, has appointed senior finance executive and capital markets veteran Jason Costi to its board of directors, effective April 20, 2021. Costi assumes the new role from David Buckel, who will not be standing for re-election at the Company’s upcoming annual shareholder meeting in June. Costi has also been named a member of the Company’s Audit, Nominating and Corporate Governance Committees. After these changes, SharpSpring’s board composition will remain at five total directors, four of whom are independent.
 
Costi brings a nearly 20 year background in investments, capital markets and finance, with a consistent track record of building businesses as an on-the-ground operator and private equity investor. Most recently, Costi has served as an interim Chief Financial Officer (CFO) and advisor for several disruptive growth companies across multiple industries, including consumer products, apparel, connected fitness, and home goods.
 
Costi previously served as CFO of Bonobos, a men’s apparel company and subsidiary of Walmart Inc., where he focused on acquiring new e-commerce companies for Walmart.com in addition to his duties in the CFO role. Prior to that, he led the finance and strategy teams for Casper Sleep, where he was responsible for the company’s global financial operations and corporate strategy, including accounting, financial planning and analysis, strategic initiatives, treasury, tax and investor relations. During his tenure, Casper grew from an early-stage company to a global, omni-channel sleep products enterprise with nearly $400 million of revenue.
 
Before joining Casper, Costi spent more than 10 years in financial management, investing and strategic operations, including roles at BlackRock, Tower Three Partners and The Carlyle Group. He began his career in investment banking at Bear Stearns and The Blackstone Group.
 
Costi graduated with distinction from Emory University, where he received a Bachelor of Business Administration, Concentration in Finance. Costi also received an M.B.A. from Harvard Business School.
 
“Jason brings the perfect blend of finance, operations and investing experience to our senior leadership team, and we’re looking forward to having him on board,” said SharpSpring CEO Rick Carlson. “As we continue to expand our addressable market through new technologies and pricing strategies, we’ll be looking to leverage Jason’s extensive background in various industries to maximize our potential, optimize our cost structures and improve our go-to-market motions. SharpSpring continues to evolve into a leading revenue growth platform, and we are committed to reaching a wider range of customers with innovative tools and services to help them grow their businesses.”
 
Costi added: “I appreciate the support from Rick and the SharpSpring board as the newest member of the team. In my prior roles, I’ve had direct operational involvement in working with and leading the finance teams for high-growth companies at similar stages of development. Based on my experience, I can confidently say that marketing automation and the revenue growth tools SharpSpring provides can help businesses of all sizes in nearly all industries. Going forward, I will look to apply my unique background to support the Company’s long-term expansion efforts.”
 
Carlson added: “I’d also like to thank David for his years of service to our organization. We understand and respect his decision to step down at the end of this term and wish him the best in his future endeavors.”
 
 
 
 
About SharpSpring, Inc.
SharpSpring, Inc. (NASDAQ: SHSP) is a rapidly growing, highly-rated, global and affordable revenue growth platform delivered via a cloud-based Software-as-a-Service (SaaS) solution. More than 10,000 businesses around the world rely on SharpSpring platforms to generate leads, improve conversions to sales, and drive higher returns on marketing investments. Known for its innovation, open architecture and free customer support, SharpSpring offers flexible contracts at a fraction of the price of competitors making it an easy choice for growing businesses and digital marketing agencies. Learn more at sharpspring.com.
 
Company Contact:
Aaron Jackson
Chief Financial Officer
Phone: 352-448-0967
Email: IR@sharpspring.com
 
Investor Relations:
Gateway Investor Relations
Matt Glover or Tom Colton
Phone: 949-574-3860
Email: SHSP@gatewayir.com